善因营销的捐赠水平与消费者态度:一个有中介的调节效应模型检验

通过两个实验,探讨了善因营销的捐赠水平对消费者态度的影响,尤其是考察了道德提升感的中介作用以及产品-公益事业拟合度的调节作用。研究发现,善因营销的捐赠水平对消费者态度有显著的正向影响,且道德提升感在捐赠水平与消费者态度之间起中介作用。与此同时,产品-公益事业拟合度显著地调节了捐赠水平与道德提升感的关系,且该调节关系通过道德提升感的中介作用来进一步影响消费者态度。     

Pseudocontingencies in Consumer Choice: Preference for Prevalent Product Categories Decreases with Decreasing Set Quality

Building on theorizing about contingency inferences, the present research deals with the impact of product category prevalence on consumer choice. We argue that a category's prevalence in the choice set can signal high quality, but the validity depends on the aggregate quality of the choice set. With ever more low‐quality products in the set, high prevalence should increasingly signal poor rather than high quality. When choosing from a poor‐quality set, choices should thus favor products from the rare category. In four experiments, we show that poor‐quality sets increase the proportion of consumers choosing products from a rare category. Furthermore, we show that these effects increase when base rates of a category and quality become more extreme. Finally, Experiment 4 shows that contingency inferences partly mediate the effect of set quality on choice. The results extend previous research on contingency inferences, indicating the adaptive use of base‐rate information in consumer decision making. Copyright © 2017 John Wiley & Sons, Ltd.     

Subjective experience guides betting decisions beyond accuracy: evidence from a metamemory illusion

The goal of this research was to test whether subjective memory experiences drive accuracy regulation decisions above and beyond objective memory indices. In four experiments (n?=?115) subjective recollection (i.e., reporting “Remember” in the Remember-Know task) was dissociated from memory accuracy by manipulating retrieval during a two-alternative forced-choice recognition task: in the Match condition the distracter was a novel exemplar of the target (e.g., a studied and an unstudied toaster) and in the Non-match condition the distracter was a novel exemplar of another studied but untested item (e.g., a studied toaster and an unstudied birdhouse). Participants were more accurate on Match trials, but reported subjective recollection more frequently on Non-match trials. Critically, participants also bet more often on Non-match trials to the detriment of their score (Experiment 1). This pattern persisted when participants were additionally required to retrieve details about items (Experiment 2) and when confidence assessments were collected (Experiment 3). Finally, participants bet more on Non-match trials even when subjective judgments were not elicited, suggesting that the decision process does not require reporting on subjective experience (Experiment 4). These results indicate that subjective memory experiences guide decision-making independent of objective accuracy and thus are critical to accuracy regulation.     

组织变革前非正式信息的作用机制

非正式信息是变革前信息沟通的重要组成部分, 对变革决策和执行有潜在的影响。围绕组织变革前非正式信息开展以下研究：(1)探究组织变革前非正式信息的内涵和结构; (2)基于心理因应和认知重构机制, 探索员工获取非正式信息之后, 其变革认知和情感的动态调整过程; (3)研究潜在的组织变革决策→非正式信息反馈→再决策过程, 即变革领导者通过获得员工变革认知和情感的反馈, 进行渐进决策优化的过程。研究结果能丰富变革沟通理论和指导我国变革实践。     

影响产品体积知觉的形状效应研究

产品包装是现代营销的重要手段之一,也是消费与广告心理学领域的研究热点之一。产品包装的形状、尺寸和体积大小都会影响到消费者的判断、购买决策和消费行为。本文就影响产品体积知觉的高径比效应(elongation),从其概念、形状消费错觉与形重错觉的关系、实际消费中的体积知觉效应,以及注意对形状效应的影响等方面进行了阐述,并作了简要的评论。     

预防为主——防止禽流感的决策

对传染病的处理,根据几千年历史的共视,近半个世纪的科学进步,传染病的变迁,特别是今年突发传染病的暴发;以及传染病本身的三个特点即病原、传播途径及易感者等,预防为主应该是首要决策。目前引起全球震惊的禽流感,由于病原易变,同时野禽感染导致污染源不好控制,病禽感染人的病死率竟高达50%。从病原、病源及治疗方面都很棘手,未知数不少,治疗缺少现成的经验。因此防禽流感、人流感及治疗方面均要掌握预防为主的决策主体,无病有防,有病早发现,早治疗,既防播散又防加重病情,还要防止不合理施治造成不良反应及二重感染。     

不同沟通方式下群体决策信息利用分析

以180名被试组成45个四人群体．完成模拟人事选拔的问题解决型任务,通过对群体决策过程的信息提取数量和提取次序的分析,考察不同的沟通方式和信息分享程度对群体决策信息利用的影响。结果表明。（1）在不同沟通方式下,决策成员的讨论前偏好对最终决策的影响很大。（2）在不同的沟通方式下,分享程度不同的信息在决策过程中的提取具有差异,体现了不同的规律。     

消费者独特性需求量表的研究

本研究目的是修订消费者独特性需求量表（CNFU）的中文版。研究对两个样本共计918名被试进行了问卷测量。项目分析显示,31个题目均符合心理测量学要求。验证性因素分析表明,26个题目的中文版量表符合原量表的三因素（即标新立异、非大众化和避免雷同）模型。量表的重测信度、内部一致性和分半信度均在0．85以上。量表具有较好的汇聚和区分效度,非学生样本得分显著高于学生样本。本文对量表今后的研究和应用进行了探讨。     

Impact of the Political Context on Foreign Policy Decision-Making

One of the most pressing concerns in the study of international relations today is to develop a systematic account of the impact of domestic politics on foreign policy. This paper argues that domestic politics frequently influences foreign policy through a process of decision-making that grows out of the decision-maker's awareness of the requirements for effective action in the political context. It is therefore necessary to develop a theory that can explain how the political context's characteristic features affect decision-makers' thinking. In attempting to combine insights culled from the literature on political decision-making with psychological theories of decision-making processes, this paper offers a first step toward such a theory.     

Sadness as Pleasure-Seeking Prime and Anxiety as Attentiveness Prime: The “Different Affect–Different Effect” (DADE) Model

According to popular interpretations of both the mood repair and affect-as-information theories, affective states of the same valence should have equivalent influences on behavior. We propose, instead, the Different Affect–Different Effect (DADE) model. Building on cognitive and psychoevolutionary theories of affect, we predict that while sadness leads to seeking pleasurable stimuli (consistent with mood repair predictions), anxiety leads to becoming more attentive (consistent with affect-as-information predictions). These predictions are tested using consumption stimuli and, across two experiments, results were consistent with our hypotheses. This research helps resolve apparent discrepancies among our findings and those found in previous mood repair and affect-as-information literatures. Specifically, we suggest that in previous demonstrations of mood repair through seeking pleasurable stimuli, the mood-state in question was most closely related to that of sadness. Likewise, we argue that in previous demonstrations of sadness leading to greater attentiveness, the procedure used to evoke sadness is also likely to have evoked anxiety.