Through rose-tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations

Research indicates that in general, curiosity leads to more intense processing of an advertisement, which might result in a more skeptical response toward a persuasive message. However, we propose the opposite and argue that a process of evoking curiosity toward a stimulus in the first step (with the creation of an information gap) and resolving it in the second step creates a positive affective experience. Upon receiving curiosity-resolving information after becoming curious, consumers are less skeptical toward the advertised product, which leads to a more favorable attitude and a higher purchase intention. Based on four studies, we demonstrate curiosity's skepticism-reducing effect, its downstream consequences, and the underlying mechanism of positive affect. We show that this curiosity-stimulating way of information disclosure caused the effect instead of the information itself, which remained constant. The effects occur for integral curiosity, directed at the focal product, and for incidental curiosity, elicited by an unrelated stimulus. These results contribute to understanding consumer responses to curiosity-evoking advertisements, which are widespread, and provide implications for consumer psychologists, practitioners, and policy makers.     

Bayesian inference for finite mixtures of generalized linear models with random effects

We present an hierarchical Bayes approach to modeling parameter heterogeneity in generalized linear models. The model assumes that there are relevant subpopulations and that within each subpopulation the individual-level regression coefficients have a multivariate normal distribution. However, class membership is not known a priori, so the heterogeneity in the regression coefficients becomes a finite mixture of normal distributions. This approach combines the flexibility of semiparametric, latent class models that assume common parameters for each sub-population and the parsimony of random effects models that assume normal distributions for the regression parameters. The number of subpopulations is selected to maximize the posterior probability of the model being true. Simulations are presented which document the performance of the methodology for synthetic data with known heterogeneity and number of sub-populations. An application is presented concerning preferences for various aspects of personal computers.     

拥挤影响消费者情绪和购物反应的元分析

拥挤是由社会(人群)运动空间和物理空间受限引发的一种主观感受和客观状态。随着消费者所处的环境越来越拥挤, 近些年来消费者行为领域对拥挤的关注逐渐增多, 但目前的研究结论并不一致。本文通过元分析方法获得了38个研究、81个样本的149个效应值, 分别探讨了两类拥挤对消费者情绪和购物反应(趋近型购物反应与回避型购物反应)的影响, 并尝试找出以往研究结果表现出异质性的原因。从情绪层面来看, 社会拥挤正向影响消费者的消极情绪, 负向影响自主感知; 空间拥挤负向影响消费者积极情绪, 正向影响消极情绪。从购物反应层面来看, 社会拥挤会显著增强消费者的趋近型购物反应(ρ = 0.208, N = 28624), 增加风险规避, 并负向影响消费者的购物态度和意愿(ρ = -0.135, N = 10094); 空间拥挤对消费者趋近型购物反应的影响并不显著, 但能负向影响回避型购物反应(ρ = -0.409, N = 3223)。进一步的调节分析发现, 购物环境类型、研究情境的真实性、是否为学生样本、以及样本来源于西方国家还是东方国家等能够调节拥挤对消费者部分情绪和购物反应的影响。本文最后讨论了研究结果, 并对管理实践和未来研究提供了建议。     

Can animation compensate for temporal processing difficulties in deaf people?

This article addresses the issue of animation as an aid for temporal processing difficulties in deaf people learning the Highway Code. A decision-making task involving static or animated road situations was performed by 21 deaf and 24 hearing participants. They were confronted with four types of driving situations (overtaking, negotiating roundabouts, highways, and intersections) and had to decide whether or not to proceed. Participants were presented with two different formats (static vs. animated) and two levels of difficulty (simple vs. complex). Results showed that deaf participants had poorer performances in the static condition than hearing participants. Performance was better in the animated condition than in the static condition, especially in deaf participants. The benefits of animation were greater in complex situations for all participants. Decisions made on dynamic road situations were facilitated by the presence of spatiotemporal dimensions. These proved helpful to deaf candidates who have difficulties in this particular area.     

Decision-making styles and mental health—A person-oriented approach through clustering

Previous research examining the associations between decision-making styles and mental health has neglected to look at the configurations of styles. The study identifies mutually exclusive groups of people according to their combination of the five decision-making styles and examines the differences between them in mental health-related variables in two studies. In Study 1, decision-making styles, mental health indicators (well-being, depression, stress) and socio-psychological protective factors (resilience, optimism, social support) were examined in university students in two rounds 1 year apart. A cluster analysis revealed three distinct decision profiles—independent/nonintuitive, avoidant/spontaneous and rational/nonavoidant. The best values of mental health-related variables were found in the rational/nonavoidant profile and the most negative values in the avoidant/spontaneous profile. The decision-making styles were stable after 1 year although they were not able to explain changes in mental health-related variables. Study 2 identified three similar clusters in a more general sample—spontaneous/irrational, dependent/avoidant and rational/nonavoidant—with the lowest level of psychological distress symptoms in the rational/nonavoidant cluster. The study highlights the usefulness of combinations of decision-making styles with regard to mental health as well as noting their specificity according to sample characteristics.     

自主欺骗决策过程与结果评价的ERPs研究

本研究基于事件相关电位技术,以32名大学生为研究对象,采用2(诱发条件：高奖赏、低奖赏)×3(反馈类型：欺骗成功、欺骗失败、诚实)的组内实验设计,以点判断任务操控被试的自主欺骗水平,并结合欺骗及时反馈范式来操纵被试的结果评价。结果发现：(1)在决策过程,做出欺骗决策比诚实决策诱发更大波幅的P300;(2)在结果评价过程,相比欺骗成功反馈和诚实反馈,欺骗失败反馈诱发更负的FRN波幅。结果显示个体做出欺骗决策比诚实决策需要更多的注意资源参与和心理努力,并且对欺骗失败反馈的敏感度远高于欺骗成功反馈和诚实反馈。这一定程度上揭示了个体做出欺骗决策和面对欺骗结果时的心理和神经机制,为教育者采取必要措施来降低和预防青少年欺骗行为奠定了研究基础。     

Medical Decision-Making: An Argument for Narrative and Metaphor

This study examines the processes ofdecision-making used by intensive care(critical care) specialists. Ninety-ninespecialists completed a questionnaire involvingthree clinical cases, using a novel methodologyinvestigating the role of uncertainty andtemporal-related factors, and exploring a rangeof ethical issues. Validation and triangulationof the results was done via a comparison studywith a medically lay, but highly informed groupof 37 law students. For both study groups,constructing reasons for a decision was largelyan interpretative and imaginative exercise thatwent beyond the data (as presented), commonlyresulting in different reasons supporting thesame conclusions and similar reasons supportingopposite conclusions. The skills of ethicalimagination and interpretation were related toan individual's prior lived experience,construed in the broadest sense. Application ofthese skills of ethical imagination andinterpretation always occurred, to some degree,in a state of uncertainty and almost alwaysinvolved temporal relationships.Using these results, a theory of ethicaldecision-making is proffered. Three levels ortypes of reasoning processes may be present.Type I decision-making involves the applicationof rules, usually in a deductive fashion. TypeII decision-making is characterised by aprocess where a plurality of reasons arebalanced, weighed and sifted with each other.Type III decision-making is intimately linkedwith respondents lived experiences and `crafts'the content of type I and II reasoningprocesses, via the application of ethicalimagination and interpretation. Relationshipsbetween these three types of reasoningprocesses, and with narrative ethics, are alsodiscussed.     

大学生同一性与职业探索、职业决策困难的关系

采用问卷法对439名大学生的同一性与职业探索、职业决策困难的关系进行了研究.研究结果表明:(1)不同同一性地位类型的大学生在职业探索上存在显著差异,环境探索和自我探索两个维度的得分都呈现出达成型>延缓型>早闭型>混乱型的趋势,同一性地位越高,职业探索得分越高.(2)不同同一性地位类型的大学生在职业决策困难上存在显著差异,职业决策困难各维度得分及各维度平均分上大致呈现出同一性地位越高,职业决策困难得分越低的趋势.     

实施子宫切除手术中的人文关怀

子宫切除术是妇科手术中的一种常见术式,随临床技术的发展,目前已有许多可供选择的不同方式。实施子宫切除手术中,临床医生应采用哲学的辩证思维方法并尊重患者的自主选择,全面客观地评估患者的情况;更多从人文关怀的角度出发,做出符合患者个体术式的决策,力争达到最佳的治疗效果。     

应用层次析分法和模糊综合评判研究保健品消费心理

将层次分析方法与模糊综合评判理论相结合,以营养成分、包装情况、价格因素、广告宣传、售后服务为一级评判指标,以保健品专卖店、大型超市、小型超市、杂货店、厂家邮购五种销售渠道为二级评价指标,给出一种模糊判断的权重计算方法,建立了保健品消费心理的层次模糊决策模型。应用该模型对长春地区消费者的保健品消费心理进行了测试,结果表明：测试结果与实际销售情况相符。说明应用该方法建立起来的模型在了解消费者对保健品的消费心理方面是可行的,同时也为新型保健品的开发和市场推广提供了一定的依据。