解释水平理论的应用及发展

解释水平是指人们对于事物表征的不同抽象水平, 这一抽象水平有高有低。早期的研究侧重于探讨解释水平变化的底层心理机制, 即心理距离对于解释水平的影响。而近年来, 研究者侧重于解释水平理论的应用研究, 即探讨它在说服、谈判、消费者行为等领域的应用。这一应用体现在营销及消费者行为研究、社会认知研究、决策及协商研究、社会化研究中。另外, 解释水平理论的应用研究, 还推动了其底层心理机制研究的发展, 进一步完善了其理论体系。     

正负性情绪的自主神经反应及应用

情绪可以唤醒自主神经系统, 伴随有一系列的生理变化。从基础研究的角度来看, 正负性情绪可以诱发心血管系统(如心率、血压、心率变异性)、皮肤电系统(如皮肤电导水平)、呼吸系统(如呼吸阻力、每分通气量)和其他系统(如瞳孔直径、胃肌电等)的活动及其变化。在应用研究方面, 正负性情绪诱发的自主神经反应可以应用在多个领域, 主要包括用户体验中的情绪测量、基于生理信号的人-机情感交互系统的开发, 以及消费者态度和偏好的测查等。对于现有研究结果中存在的分歧, 从被试的个体差异、诱导范式的不一致性和诱导效果的可靠性, 以及刺激材料属性的多样化等方面进行了分析, 指出了未来研究应该注意的问题。     

The Affect System: Architecture and Operating Characteristics

The affect system refers to the functional components involved in appetitive and aversive information processing. We review evidence suggesting that affect is not a unitary faculty but rather is composed of a number of distinct processes. Physical limitations constrain behavioral expressions and incline behavioral predispositions toward a bipolar (good-bad, approach-withdraw) organization, but this organization appears to be the consequence of multiple operations, including the activation of positivity (appetition) and the activation of negativity (aversion), at earlier affective processing stages. The partial segregation of positive and negative affective processing afforded evolution the opportunity to sculpt distinctive activation functions for these affective components and allows their coactivation. Coactivation, in turn, cultivates the exploration of novel environments and the pursuit of seemingly hospitable events while fostering vigilance for and rapid retreats from hostile developments.     

EFFICACY AND MAINTENANCE OF AN EDUCATION PROGRAM FOR A CONSUMER COOPERATIVE

We examined the effects of contingency management on participation in and maintenance of an education program by new members of a student housing cooperative. With credit and fine contingencies in place, the percentage of participants completing study guides was five times higher than without the contingencies. Members continued to implement the program for 9 years without researcher involvement.     

大学生日常消费决策中认知信息与情绪信息的交互作用

采用自编日常消费决策材料,以决策依据和决策质量为指标,通过对120名男女大学生的研究,结果发现:⑴男女在决策依据和决策质量方面均无显著差异;⑵认知信息、认知信息与情绪信息的交互作用均对决策依据有显著影响,而情绪信息对决策依据无显著影响,认知信息、情绪信息以及二者的交互作用对决策质量均无显著影响;⑶不同的认知信息在负性情绪变化上存在显著差异,而在正性情绪变化上无显著差异。     

品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响

品牌个性与消费者自概念的一致性是指消费者在进行品牌选择时,倾向于选择那些品牌个性与其自我概念一致的品牌。品牌个性与自我概念的一致性对消费者的品牌忠诚具有积极的影响。许多研究都证实了这一点。本文主要对品牌个性与消费者自我概念的一致性对品牌偏好的影响做了简要的概述,对并对其未来研究方向进行了展望。     

A parent advice package for family shopping trips: development and evaluation

THIS ARTICLE REPORTS ON THE PRIMARY STEPS IN THE DEVELOPMENT OF PARENT ADVICE FOR POPULAR DISSEMINATION: (a) developing advice for one specific problem situation, family shopping trips; (b) testing the advice program for benefit to children and convenience to adults; and (c) packaging the advice so it can be used successfully by interested parents. Systematic observation of 12 families using the written advice package on shopping trips revealed its effectiveness in reducing child disruptions and increasing positive interactions between parents and children. These findings, along with interview information from families, showed that the package is usable, effective, and popular with both parents and children, and thus is ready for dissemination to a wide audience of parents-a step that in itself should involve research and evaluation.     

An Information Processing Theory of Ambivalence

This paper analyzes the sources of ambivalence toward political parties and candidates. We propose and test an information-processing theory of ambivalence in which systematic processing is hypothesized to heighten partisan and candidate ambivalence. We show that ambivalence is linked to several dispositional sources of systematic processing, including individuals' information, motivation, and cognitive style. Specifically, we find that ambivalence tends to be greater among the well informed and those who are high in need for cognition while it tends to be lower among those motivated by directional goals. Collectively, our results suggest that levels of partisan and candidate ambivalence are greatest among those most likely to engage in effortful processing of information and that these effects are independent of value conflict. The results further suggest that the effects of effortful processing on ambivalence are moderated by attitude commitment.