消费决策过程如何彰显社会地位?基于最优化决策策略的视角

彰显社会地位是消费者行为的一项基本动机。以往的消费心理学研究大量聚焦产品特征如何彰显社会地位(即令观察者产生高社会地位的推断), 却很少探讨消费决策过程这一购买决策中不可忽视的重要因素对社会地位推断有何影响。本研究试图构建一个基于最优化决策过程信息的社会地位推断模型, 系统探讨: (1)最优化决策过程能否及如何彰显消费者的社会地位; (2)彰显社会地位动机是否为消费者进行最优化决策的原因之一; (3)最优化决策过程如何通过社会地位推断影响观察者后续的消费行为。本研究将为社会地位推断研究提供新的视角, 扩展最优化决策研究的外延, 并从全新的角度揭示最优化决策的内涵。     

Paradoxical affinities: otherness and ambivalence as creative pathways

Referring to her own background as the child of Jewish refugees forced to leave their countries of origin before the second World War, the author describes how her attitude towards Jung and his ideas has evolved. The role of paradoxical affinities that have affected the author's life and identity as a Jungian analyst are considered, alongside the impact of experiences of otherness whilst supervising and teaching abroad, particularly in Eastern Europe.     

Paul Tillich's Realistic Stance Toward the Vital Trends of Nature

Many scientists have argued forcefully for the pointlessness of nature, something that challenges any doctrine of Creation. However, apparent design and comprehensibility are also to be found in nature; it is ambivalent. This trait is nowhere more evident than in the natural inclinations that lead to concupiscence and the "seven deadly sins" in human beings. These inclinations are dealt with as pertaining to the "pre-fallen" condition of nature and human beings. As a framework to make sense of the goodness of creation in this context, Paul Tillich's notion of the "vital trends of nature" is called to the fore. Being at the intersection of a philosophy of religion and a philosophy of nature, this notion hints at the goodness of Creation in fragment and anticipation.     

The decoy effect as a covert influence tactic

The purpose of this research was to determine whether individuals could use the decoy effect to influence others' choices. In study 1, undergraduates (n = 50) and executive master's of business administration (EMBA) students (n = 24) read an employee selection scenario in which they were randomly assigned to prefer one of two candidates that were equal in overall attractiveness, but that had different strengths and weaknesses. They were then asked to choose one of three inferior candidates to add to the choice set that would make their preferred candidate more likely to be chosen by other decision makers. The “correct” inferior candidate was asymmetrically dominated—dominated by one of the two existing candidates, but not the other. Participants chose the “correct” decoy candidate at better than chance levels. In study 2, undergraduates and EMBA students (total n = 66) completed a set of four decision tasks, in which they were asked to choose from potential decoy alternatives that would highlight their preferred job candidate or the product they preferred to sell to a customer. Participants again chose the correct option at better than chance levels. When participants provided free‐response reasons for their choices, these responses indicated a fairly strong recognition of the influential nature of creating a dominating relationship. Implications for understanding this effect and how it may be used by hiring managers, sales personnel, and others who attempt to influence others people's decisions at work, are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

British Citizenship and the ‘Other’: An Analysis of the Earned Citizenship Discourse

This paper presents an analysis of interviews conducted with citizenship officers in London, working within the field of British naturalisation. We draw from a rhetorical psychology perspective to study the dilemmatic tensions that exist in the participants' discourse about naturalisation applicants who are constructed as ‘good’ and ‘bad’, as both ‘deserving’ and ‘undeserving’ of British citizenship. In line with a rhetorical approach, we argue that these different constructions of the migrant are strategic and are associated with different constructions of Britain as humanitarian and tolerant, on the one hand, and as being under threat by the influx of immigration, on the other hand. We conclude with a discussion of the implications of this ambivalence for processes of inclusion and exclusion. Copyright © 2013 John Wiley & Sons, Ltd.     

The Self‐Ambivalence Measure: A psychometric investigation

The purpose of this study was to assess the psychometric properties of the Self‐Ambivalence Measure and its subscales developed by Bhar and Kyrios. The factor structure, reliability, and validity of the measure were examined utilising a non‐clinical sample of 415 participants who completed self‐report measures of aspects of the self. Results indicated that the Self‐Ambivalence Measure exhibited levels of internal consistency and convergent and divergent validity, warranting its use in further research. In contrast to earlier research finding a two‐factor structure, a three‐factor structure was found to best fit the current sample and the factors were labelled Self‐Worth Ambivalence, Moral Ambivalence, and Public Self‐consciousness. This solution separated internal aspects of self‐ambivalence from social aspects which were conceptualised as an aspect of lovability. A discussion of implications is provided.     

Cyborgs in the Everyday: Masculinity and Biosensing Prostate Cancer

Abstract

An in vivo biosensor is a technology in development that will assess the biological activity of cancers to individualise external beam radiotherapy. Inserting such technology into the human body creates cybernetic organisms; a cyborg that is a human–machine hybrid. There is a gap in knowledge relating to patient willingness to allow automated technology to be embedded and to become cyborg. There is little agreement around what makes a cyborg and less understanding of the variation in the cyborgisation process. Understanding the viewpoint of possible beneficiaries addresses such gaps. There are currently three versions of ‘cyborg’ in the literature (i) a critical feminist STS concept to destabilise power inherent in dualisms, (ii) an extreme version of the human/machine in science-fiction that emphasises the ‘man’ in human and (iii) a prediction of internal physiological adaptation required for future space exploration. Interview study findings with 12 men in remission from prostate cancer show a fourth version can be used to describe current and future sub-groups of the population; ‘everyday cyborgs'. For the everyday cyborg the masculine cyborg status found in the fictionalised human–machine related to issues of control of the cancer. This was preferred to the felt stigmatisation of being a ‘leaker and bleeder’. The willingness to become cyborg was matched with a having to get used to the everyday cyborg's technological adaptations and risks. It is crucial to explore the everyday cyborg's sometimes ambivalent viewpoint. The everyday cyborg thus adds the dimension of participant voice currently missing in existing cyborg literatures and imaginations.     

Flexibility and Originality in Children's Divergent Thinking

Previous research on the ideational process indicates that original ideas increase in frequency as an examinee works through an open-ended task. In the present investigation, ideational flexibility was evaluated to determine if ideas also become more varied and diverse. Additionally, the relationship of intelligence (IQ) with order effects of both originality and flexibility was investigated. Tests of verbal and figural divergent thinking were administered to 80 intermediate school children. The midpoint of each individual's ideational set was found, and the flexibility and originality scores of each half of the set were compared. Results indicated that flexibility and originality scores were higher in the second half than the first half of the ideational set, but there were significant differences between high- and low-originality subjects and differences between the verbal and the figural tests. The order effect was unrelated to the IQ scores of the subjects. Suggestions are made to integrate ideational flexibility into existing theories of divergent ideation.     

“SLANG”—Sensitive Language and the New Genetics—an Exploratory Study

SLANG—Sensitive Language and the New Genetics—is a concept that arose out of informal discussions between a number of interested parties, both consumers and professionals, who were becoming increasingly uneasy with some of the language commonly used in medical genetics. Some language choices were felt by the authors to be inappropriate for a variety of reasons. Poor language choice may impede an individual's understanding of a genetic condition or important medical information and the chosen words themselves may simply be perceived as discriminatory and even offensive. SLANG is an important concept to explore partly because literature in this area confirms that language choices in medical settings can be of great significance to both patients and families. Studies have shown how language choices impact on professional practice by, as one example, changing the intended meaning of medical information and affecting individual perception of risk and choice which, in turn, may affect individual or familial well-being. In addition language choice has the power to affect how individuals perceive themselves and are viewed by others. This paper presents the results from our pilot study and discusses the implications for health professionals with particular reference to medical genetics settings.