心理特权:概念、测量及相关研究

心理特权是指一种感到有权利获得优待、被豁免社会责任的稳定而普遍的主观信念或知觉,在不同的领域可以表现为学业特权感、消费者特权感、职场特权感等。心理特权能够使个体变得自恋,诱发人际冲突、自私行为和攻击行为等。影响心理特权的因素主要有生活经历、教养方式、依恋类型、社会经济地位、组织环境等情境因素和自我同情、主观建构、平等主义价值观等个体因素。未来研究应深入探究心理特权的概念与结构,拓展其研究方法,强化纵向研究以及本土化研究,并进一步探究影响心理特权的可能因素和避免(或减弱)心理特权消极后果的方法。     

Antecedents of consumer relative preference for interpersonal information sources in pre‐purchase search

Past research has demonstrated clearly the importance of pre‐purchase information search within the buying process. Scholars have identified several sources used by consumers in order to obtain information relevant to their purchase situation. Among the various information sources, interpersonal non‐commercial sources seem to play an important role in consumers' choice decisions. The present study examines potential antecedents of consumer relative preference for interpersonal information search. The proposed antecedents include personality traits such as individuals' susceptibility to interpersonal influence, their need for cognition and their self‐confidence, as well as individual differences in product knowledge and perceived risk associated with the purchase of a specific product. Using structural equation modelling on survey data (419 respondents), seven hypotheses — describing relationships between the diverse variables of the model — were tested. The results indicate that consumer relative preference for interpersonal information search was significantly influenced by consumers' susceptibility to interpersonal influence, their need for cognition, their self‐confidence and their product knowledge. Consumers' product knowledge also influenced their perceived risk, which did not affect their preference for interpersonal search significantly. Copyright © 2005 John Wiley & Sons, Ltd.     

The Structure of Partisan Attitudes: Reexamining Partisan Dimensionality and Ambivalence

The true nature of Americans' party attachments remains an area of enduring controversy. Due to inadequate measures, scholars have argued without resolution as to whether partisanship is unidimensional and bipolar, or rather attitudes towards each party are on separate dimensions. Using more appropriate, psychologically specific, multi-item measures of positive and negative partisan evaluations, however, (1) goes a long way towards settling this problematic debate; and (2) allows for explorations of the heretofore unexamined role of ambivalence in partisanship. I find that partisan attitudes are unidimensional and strongly bipolar and that ambivalence weakens the impact of partisan attitudes in both attitudes and behaviors in predictable ways.     

Consumer spaces as political spaces: A critical review of social,environmental, and psychogeographical research

The purpose of this review is to critique the social and environmental psychology literature on spaces and places with a focus on consumer culture and neoliberalism. By drawing on social theory and the Continental philosophical literature, the review argues that an alternative approach to knowledge production is required. To this end, recommendations are provided for what a psychogeographical approach in social and environmental psychology could look like. It argues that such work could be of benefit to academic and local communities by exposing the social costs and consequences associated with consumer culture and neoliberalism.     

Steering sheep: How expressed emotional ambivalence elicits dominance in interdependent decision making contexts

This research proposes that expressed emotional ambivalence elicits greater dominance in observers than expressed happiness or anger because ambivalence conveys deliberation and therefore submissiveness. Four laboratory studies yielded convergent findings across different measures of dominance and manipulations of emotional expressions (videos and vignettes). Study 1 showed that participants can identify the expression of tension and conflict as ambivalence and can reliably distinguish ambivalence expressions from the expression of a related emotion (sadness), as well as unrelated emotions (happiness and anger). Study 2 showed that participants intended to dominate the ambivalent partner significantly more than the happy, angry, or non-emotional partner. Study 3 provides evidence that negotiators dominated the ambivalent partner because they perceived the ambivalent partner as more deliberative, and thus submissive. Study 4 confirmed - using a different manipulation of ambivalence - that expressed ambivalence leads to perceived submissiveness because it suggests greater deliberation.     

Ambivalent or Indifferent? Examining the Validity of an Objective Measure of Partisan Ambivalence

This article examines the validity of an objective measure of partisan ambivalence. More generally, it draws attention to the idea that measurement is an active step taken by the researcher and therefore should be subjected to empirical examination. It is also argued that treating a variable at a higher level of measurement than warranted will cause a valid measure to cease to be so, and that the appropriate level of a variable is determined not by the underlying concept or the measurement procedure, but by the researcher. I demonstrate the measure examined can distinguish between various attitudinal states, but only at the nominal level. This is largely driven by individuals who offer no responses to open‐ended questions, who are termed indifferent. Furthermore, different coding schemes result in different conclusions. For example, the finding that indifferent individuals are less likely to rely on partisanship than ambivalent individuals when evaluating candidates is obscured when treating the measure as interval. The findings suggest the measure should be coded to account for indifferent individuals, and that even well developed measures of clearly defined concepts need to be subjected to empirical examination.     

A qualitative analysis of the vaccine intention–behaviour relationship: parents’ descriptions of their intentions,decision-making behaviour and planning processes towards HPV vaccination

Objective: The objective of this study is to identify factors influencing the vaccine intention–behaviour relationship. Design: A total of 445 parents who received a brief intervention to promote HPV vaccination were categorized based on their intentions post-intervention (yes/unsure/eventually/never) and subsequent adolescents’ vaccine status (yes/no). Fifty-one of these parents participated in qualitative interviews. Main Outcome Measures: Parents described their intentions, decision-making and planning processes towards vaccination. Framework analysis was used to analyse the data. Results: Parents in the ‘Yes/Yes’ category were knowledgeable about HPV/vaccine, described strong, stable intentions, considered themselves the primary decision-makers about vaccination and said they vaccinated immediately. ‘Yes/No’ parents described strong intentions and thought their adolescent was vaccinated OR described hesitant intentions, seeking advice/agreement from others and noting barriers to vaccination without solutions. ‘Unsure/Yes’ parents described their intentions as strengthening with information from credible sources and identified strategies for overcoming barriers. ‘Unsure/No’ and ‘Eventually/No’ parents had misinformation/negative beliefs regarding vaccination, described being ambivalent or non-supportive of vaccination and cited barriers to vaccination. ‘Never/No’ parents held negative beliefs about vaccination, described strong, stable intentions to NOT vaccinate, deferring the decision to others, and reported no planning towards vaccination. Conclusions: Intention characteristics and planning processes could moderate the vaccine intention–behaviour relationship, potentially serving as targets for future vaccine strategies.     

厌恶情绪与消费者行为

厌恶与其他消极情绪存在差异, 不同类型的厌恶也不完全相同。可以采用不同的方法来诱发消费者的不同类型的厌恶。产品与服务、宣传、组织行为等均可能导致消费者产生不同类型的厌恶。不同类型的厌恶又会影响消费者行为, 如产品评价、购买意向、支付意愿、延迟决策、口碑、产品消费等。未来可以对厌恶与其他消极情绪对消费者行为影响的差异、不同类型的厌恶对消费者行为影响的差异、厌恶的前因变量与结果变量进行更深入的探索。     

具身认知视角下的消费者行为

具身理论已经成为消费者行为研究中一个重要的方向, 产生了大量的研究成果, 但国内相关研究却非常匮乏。为了推动国内研究在这一领域的发展, 从视觉、触觉、味觉和运动知觉这几个方向对相关研究进行了综述。在视觉特征方面, 主要考察了上下、左右和大小特征的作用; 在触觉方面, 主要考察了软硬、重量和温度的作用, 在味觉方面, 主要考察了甜和苦的作用; 在运动知觉方面, 主要考察了上下运动、趋近远离运动和关闭动作的作用。最后, 根据以往研究的局限, 提出了未来研究方向。     

数字效应对消费者行为的影响及其心理机制

经济学理性人假说判定, 个体对同一个事物的认知和需求不会随事物表征方式以及个体信息处理方式的改变而改变。同时, 消费者旨在运用最低成本获得最大收益, 实现经济效用最大化。然而消费者行为领域的学者对此提出了相反的主张。他们指出, 当个体解读刺激物数量化属性时, 不仅会对用不同数字和单位表征的同一数量判断出现偏差, 还会受到数字启动的影响, 对用不同数字表示的同一商品产生不同的需求, 甚至做出违反经济效用最大化的决策, 产生了数字效应。不同的心理机制对数字效应如何导致消费者非理性行为进行了解释。在此基础上, 对数字效应在消费者行为领域的未来研究方向进行了展望。