Turn-frogs and careful-sweaters: Non-conscious perception of incongruous word pairings provokes fluid compensation

The meaning maintenance model (MMM) maintains that violations of expectations can elicit compensatory behavior. When anomalies are encountered, people may compensate either by affirming an intact schema or by abstracting new, meaningful connections. Past research has shown that implicitly perceived events can be threatening, and can cause changes to behavior that were not consciously intended. However, no research has yet explored whether fluid compensation responses can occur implicitly, in response to an implicit threat. This paper introduces a novel meaning threat and provides evidence that both threat and response can happen entirely outside conscious awareness. Two studies present participants with subliminally incoherent word pairs (e.g., turn-frog). Study 1 finds that these subliminal presentations enhance the ability to implicitly learn new patterns. Study 2 finds that these same presentations lead to the affirmation of an unrelated moral schema, and to the same extent as a subliminal mortality salience manipulation.     

Causal and moral responsibility: Antecedents and consequences of group‐based guilt

In six studies (N = 1045) conducted in three European countries, we demonstrate distinctions between causal responsibility, group‐based guilt, and moral responsibility. We propose that causal responsibility is an antecedent of group‐based guilt linking the ingroup to previous transgressions against the victim group. In contrast, moral responsibility is a consequence of group‐based guilt and is conceptualized as a sociomoral norm to respond to the consequences of the ingroup's transgressions and the current needs of the victim group. As such, moral responsibility can be stimulated by group‐based guilt and directly predicts individual action intentions. Studies 1 and 2 focus on the conceptual distinctions among the three constructs. Study 3 tests the indirect effect of causal responsibility on moral responsibility via group‐based guilt. The remaining studies explore the mediating role of moral responsibility in associations between group‐based guilt and compensatory action tendencies, that is, financial compensation (study 4), approach and avoidance tendencies (study 5) and public apology (study 6). Together these studies show that causal and moral responsibility are psychologically distinct concepts from group‐based guilt and that moral responsibility plays an important role in shaping the effects of group‐based guilt on behavioral intentions. Copyright © 2011 John Wiley & Sons, Ltd.     

Measuring delay discounting in a crowdsourced sample: An exploratory study

Delay discounting is a measure of preferences for smaller immediate rewards over larger delayed rewards. Discounting has been assessed in many ways; these methods have variably and inconsistently involved measures of different lengths (single vs. multiple items), forced‐choice methods, self‐report methods, online and laboratory assessments, monetary and non‐monetary compensation. The majority of these studies have been conducted in laboratory settings. However, over the past 20 years, behavioral data collection has increasingly shifted online. Usually, these experiments involve completing short tasks for small amounts of money, and are thus qualitatively different than experiments in the lab, which are typically more involved and in a strongly controlled environment. The present study aimed to determine how to best measure future discounting in a crowdsourced sample using three discounting measures (a single shot measure, the 27‐item Kirby Monetary Choice Questionnaire, and a one‐time Matching Task). We examined associations of these measures with theoretically related variables, and assessed influence of payment on responding. Results indicated that correlations between the discounting tasks and conceptually related measures were smaller than in prior laboratory experiments. Moreover, our results suggest providing monetary compensation may attenuate correlations between discounting measures and related variables. These findings suggest that incentivizing discounting measures changes the nature of measurement in these tasks.     

Do egalitarians always help the disadvantaged more than the advantaged? Testing a value‐norm conflict hypothesis in Malaysia

Do egalitarians always express greater compassion toward the disadvantaged than toward the advantaged? A closer look at existing scholarship on the topic suggests that they likely do. Here, we investigated whether such tendency is also apparent within interdependent, high power distance cultures where the high‐status privilege prevails. Given the emphasis on harmony in social relations in interdependent cultures, we reasoned that egalitarians might experience a dissonance between their private equity values and a societal norm prescribing high‐status privilege, which we refer to as the value‐norm conflict. We therefore proposed and found evidence in Malaysia (N = 273) that egalitarians succumbed to the normative high‐status privilege in their culture: They displayed greater compassion towards higher than lower status victims, but only when the political cost of doing so was low. Interestingly, anti‐egalitarians displayed equitable levels of compassion for high‐ and low‐status victims, but only when the political cost for taking such action also was low. Hence, we show that even egalitarians can, at times, favor the privileged and that anti‐egalitarians can act equitably, so long as the political cost of doing so is trivial for them.     

Bidding for delayed rewards: Accumulation as delay discounting,delay discounting as regulation,demand functions as corollary

In the accumulation paradigm animals press one manipulandum to accumulate pellets or seconds of access to food, and then press another manipulandum, or run some distance, to collect it. The accumulation may be interpreted as delay discounting, with the animals adjusting the distal amount to compensate for its distance or delay. The amount accumulated before being collected is a linear function of the distance or time that the experimental paradigm stipulates for collecting it. That linear function follows from the Unit‐Price/Unit‐Amount axiom. The inverse of the linear compensation functions gives a delay‐discount hyperbola. The advantages of the accumulation paradigm and analytic framework for delay discounting studies are noted. Compensation functions are then derived from a behavioral regulation model, which generalizes them to contexts where the individual's budget for response cost becomes over‐taxed. In turn, such compensation/regulation models lead directly to representative demand functions. In sum, regulation models provide a theoretical grounding for demand functions, compensation functions, and delay discounting hyperbolas. The parameter that links them is the unit amount k, the slope of the compensation function and of the discount function, the setpoint for consumption in a regulation model, and the ideal quantity consumed at minimal price in a demand analysis.     

论品牌资产——一种认知的观点

品牌资产是当今营销研究领域的一个重要概念。文章以大量国外相关研究成果为佐证,从人类认知的角度对品牌资产的本质、品牌资产的形成和作用机制进行了系统地分析和论述。文章指出,品牌资产就是消费者关于品牌的知识,包括品牌名字与产品类别、产品评价和关联物(有关产品的信息或线索)的记忆联想;品牌资产是在品牌名字的基础上经过营销活动和消费者产品购买、使用经验的共同作用形成的;品牌资产的价值主要体现在对产品销售的促进和品牌延伸。     

Building Leadership,Capacity, and Power to Advance Health Equity and Justice through Community‐Engaged Research in the Midwest

The Health Equity Advancement Lab (HEAL) at the University of Iowa College of Public Health began in 2012 to support students, researchers, and community members interested in tackling persistent health inequities through a community‐based participatory research (CBPR) approach. Using concepts from critical consciousness theory, we developed an approach to building students’, faculty members’, and community partners’ capacity to engage in CBPR to promote health equity that involved immersion in developing CBPR projects. Our paper describes the evolution of HEAL as a facilitating structure that provides a support network and engages diverse stakeholders in critical reflection as they participate in research to advance health equity, and resulting political efficacy and social action. We describe one HEAL‐affiliated research project that employs a CBPR approach and has a strong focus on providing transformative learning experiences for students, faculty, and community members. We highlight challenges, successes, and lessons learned in the application of critical consciousness as a framework that engages diverse academic and community partners seeking to promote health equity. We argue that critical consciousness is a relevant theoretical framework to promote transformative learning among students, faculty, and community partners to promote health equity research in diverse communities.     

How a perceived status change increase consumers’ tendency toward consumption through double psychological mechanisms

While previous research has demonstrated that status significantly affects consumer behaviour, most studies have examined objective status rather than perceived status. The present article, therefore, aims to examine how a perceived change in status affects consumers’ status consumption as well as the underlying psychological mechanisms for this behaviour. Study 1 manipulates participants’ perceived status change and measures their tendencies toward status consumption. Results show that both participants undergoing status improvement and those perceiving a threat to their status are more inclined towards status consumption than participants in a control condition. Study 2 manipulates participants’ perceived status change and measures their self‐presentation motivation, self‐compensation motivation, and status consumption tendency. A series of mediation analyses shows that self‐presentation, rather than self‐compensation, mediates the positive effect of status improvement on consumers’ status consumption and that self‐compensation, rather than self‐presentation, mediates the positive effect of status threat on consumers’ status consumption. Results of our studies suggest that consumers who perceive status improvement seek status consumption for self‐presentation purposes, while consumers who perceive status threat seek status consumption for self‐compensation. The article concludes by discussing the theoretical contribution of this research and offering practical suggestions regarding product marketing.     

Criteria of Justice: Desert,Needs and Equality

The conception of social justice as equality is defended in this paper by examining what may appear to be two inegalitarian conceptions of justice, as distribution according to desert and as distribution according to need. It is argued that claims of just entitlement arise within a context of reciprocal co-operation for mutual benefit. Within such a context there are special cases where it can be said that those who contribute more deserve more, and that those who need more should get more, but those claims themselves presuppose a norm of equal contribution and equal benefit. This revised version was published online in August 2006 with corrections to the Cover Date.