When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations

Generic price terms such as cheap, not expensive, not cheap, and expensive are used frequently in marketing, but little is known about how consumers interpret them. In typical consumer contexts, in which lower prices are preferred, we find that not cheap means essentially the same as expensive (i.e., not cheap = expensive). In contrast, not expensive does not mean the same as cheap, in that cheap is associated with lower prices (i.e., cheap < not expensive). As an implication, in a consumer survey we find different response distributions for rating scales that are anchored with endpoint labels of not expensive versus expensive as compared to cheap versus expensive or cheap versus not cheap (the latter two are equivalent). Furthermore, although cheap is associated with lower prices than not expensive, this does not necessarily translate into higher preferences for options that are described as cheap (vs. not expensive), because cheap may also evoke negative quality perceptions. Finally, we demonstrate an interesting reversal in the way price terms are interpreted: when higher prices are preferred, cheap is equal to not expensive (i.e., cheap = not expensive), whereas not cheap is associated with lower prices than expensive (i.e., not cheap < expensive).     

彩色背景下的颜色突显研究

颜色突显是指在与视觉搜索任务有关的视觉显示中,采用颜色突出显示多个项目中的目标项目,从而提高视觉搜索效率的一种方法或技术。本文采用视觉搜索任务,以正确率和反应时为指标对单彩色和复杂彩色背景下不同颜色突显的视觉搜索绩效进行了研究。结果表明：（1）在单彩色背景和复杂彩色背景下,颜色突显条件视觉搜索绩效显著优于非突显条件;（2）在浅蓝或浅绿的单彩色背景下,四种颜色突显绩效中,红色突显绩效最好,紫色最差,而在随机彩色背景和复杂彩色背景下,颜色突显绩效差异并不显著;（3）在彩色背景下的颜色突显绩效会受到干扰数字的颜色的影响,其中在单色和随机彩色背景下,干扰目标颜色为黑色时的视觉搜索绩效优于干扰目标颜色为白色时的情景,而在自然彩色背景下,这种视觉搜索优势并不存在。     

工作记忆负荷对注意捕获的影响研究

注意捕获研究对于探讨两种控制过程:自上而下的加工与自下而上的加工之间的关系具有重要的意义。本文通过检验不同工作记忆负荷对注意捕获的影响,探讨自上而下的认知控制对注意捕获的影响机制。本研究共包括二个实验:实验一比较了单、双任务条件对颜色干扰子注意捕获的影响;实验二探讨了不同工作记忆负荷对颜色干扰子注意捕获的影响。实验结果表明:工作记忆不仅在选择性注意任务中具有认知控制作用,而且这种作用能扩展到注意捕获现象中。注意捕获不是纯粹的刺激驱动的加工过程,它还受到自上而下的认知控制的调节。具体表现为,随着工作记忆负荷水平的增加,无关干扰子产生的注意捕获的程度增大。     

颜色偏好研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色。人们对抽象颜色、具体物色都会表现出偏好;性格、性别、年龄、文化等因素会影响颜色偏好。以往研究者在研究内容、研究材料、研究条件尚存不足,这正是今后研究的方向。     

Red shirt color has no effect on winning in European Soccer: Reanalysis of Attrill et al. (2008) of the English premier league and six additional European leagues

Attrill et al. (2008) conducted a far-reaching study in elite English soccer demonstrating in archival research that from 1946 to 2003 seasons, teams wearing red uniforms were more likely to win championships than teams in other uniform colors, won more at home and had a higher average league position (relative to cross-city rivals). Their study was one of only very few that extended the color-in-context theory (Elliot & maier, 2007) to team, ball-oriented long-duration sports. The current investigation returns to the red superiority hypothesis in professional soccer due to weaknesses in the original evidence for this hypothesis. We conducted two studies testing the red superiority hypothesis in professional soccer. In Study 1a, we first reanalyzed the original data and tested the strength of evidence in favor of the red superiority hypothesis. We then updated the English premier league data (1992–2018) and tested uniform color effects on game outcomes. In Study 2, we attempted to broaden the scope of Study 1 and increase statistical power by testing the red superiority effect during the last 20 years of six major European Soccer leagues (NOS Portugal, German Bundesliga, Dutch Eredivisie, Spanish la Liga, French Ligue 1, and the Italian Serie A). All three tests challenge the validity of the original findings and fail to detect uniform color effects at home play in professional soccer. In light of the current findings and a growing body of research in the field we call into question overall color effects in this athletic context.     

Can the World Help Us in Fixing the Reference of Natural Kind Terms?

According to Putnam the reference of natural kind terms is fixed by the world, at least partly; whether two things belong to the same kind depends on whether they obey the same objective laws. We show that Putnam's criterion of substance identity only “works” if we read “objective laws” as “OBJECTIVE LAWS”. Moreover, at least some of the laws of some of the special sciences have to be included. But what we consider to be good special sciences and what not depends upon our values. Hence, “objective laws” cannot be read as “OBJECTIVE LAWS”. It follows that the reference of natural kind terms cannot be fixed by the world, not even partly. The final conclusion applies to a variety of realisms. This revised version was published online in August 2006 with corrections to the Cover Date.     

Graded differential reinforcement: Response-dependent reinforcer amount

After key pecking had been autoshaped, six pigeons were exposed to a condition in which the duration of grain availability at the end of an 8-second trial depended on the number of responses emitted during the trial (0.25-second access to grain per response). This procedure, called correlated reinforcement, alternated across conditions with the automaintenance baseline in which the 8-second trial terminated with a constant 2.5-second access to grain. Two control procedures were run; in both, the reinforcer durations were yoked to those obtained in the last correlated session. In the yoked control no responses were required, but in the single-response yoked control at least one response was required to receive the yoked duration. The correlated condition maintained response rates above those produced by the two control conditions. These results may be accounted for by differential reinforcement.     

先秦服饰色彩与现代服装设计

民族风格的服装一直是现代服装设计主要潮流,中华民族有着悠久的服饰文化历史,一些民族的元素或多或少地也出现一些现代设计中,但总的来说,不是很系统。服装设计的继承不能只停留在形制的模仿上,而是要从文化的层面上融会传统服饰的精髓,用神似的手法进行设计。本文分析了中华服饰的色彩文化的形成和色彩文化的哲学基础。从先民对色彩的认识、色彩的运用和染色技术等方面论证,显示了中华民族优秀的服饰文明,同时也给我们在现代服装设计中色彩的运用提供了很好的启示。     

Examining the Association Between Racial Identity Attitudes and Coping With Racism-Related Stress

The authors examined the association between racial identity attitudes and coping with racism-related stress among Asian, Black, and Latinx college students (N = 195). Results of the canonical correlation analysis indicated that higher scores on a combination of all racial identity attitudes were significantly associated with greater active coping for Black and Latinx students. Among Asian students, the authors found that higher scores on conformity, dissonance, and immersion-emersion racial identity attitudes were significantly associated with greater avoidant coping. Los autores examinaron la asociación entre las actitudes de identidad racial y el afrontamiento del estrés relacionado con el racismo en estudiantes universitarios asiáticos, negros y latinxs (N = 195). Los resultados del análisis de correlación canónica indicaron que unos valores más altos en la combinación de todas las actitudes de identidad racial estaban asociados significativamente a un mayor afrontamiento activo en estudiantes negros y latinxs. En estudiantes asiático-americanos, los autores hallaron que unos valores más altos en las actitudes de identidad racial de conformidad, disonancia e inmersión/emersión estaban asociados significativamente a un mayor afrontamiento evasivo.     

Reflections on how color term acquisition is constrained

Compared with object word learning, young children typically find learning color terms to be a difficult linguistic task. In this reflections article, I consider two questions that are fundamental to investigations into the developmental acquisition of color terms. First, I consider what constrains color term acquisition and how stable these constraints are over culture and age. I review recent studies that have identified conceptual, attentional, and linguistic constraints that seemingly operate on the acquisition of color terms compared with object words and the differential acquisition of color terms within a given language. Second, I consider whether these constraints are specific to the acquisition of color terms or whether they reflect more general constraints that operate on other classes of lexical terms such as different abstract property terms.