Association between synesthetic colors and sensitivity to physical colors changed by type of synesthetic experience in grapheme-color synesthesia

Grapheme-color synesthesia is a condition in which visual perception of letters induces simultaneous perception of a specific color. Previous studies indicate that grapheme-color synesthetes are more sensitive to physical colors than non-synesthetes. Synesthetic colors are found to be concentrated in multiple regions of the color space, forming “synesthetic color clusters”. The present study investigated whether color sensitivity corresponding to synesthetic color clusters (clustered colors) is higher than color sensitivity that does not correspond to synesthetic color clusters (non-clustered colors). However, we found no difference in the color sensitivity for clustered and non-clustered colors. We also investigated whether the color sensitivity is dependent on the synesthetic experience (associators and projectors). We found that the greater the tendency toward associator characteristics, the greater the sensitivity for clustered colors compared to that for non-clustered colors. Our findings suggest an association between synesthetic colors and physical color sensitivity that is modulated by synesthetic experience.     

The Influence of Color on Brand Extension: Mediation Role of Processing Style

Color carries distinct psychological meanings and thus it may induce a different cognitive processing style. Adopting this conceptual framework, the current research investigated the influence of color on brand extension evaluation. For color manipulation, participants were given the picture of a brand extension product (e.g., notebook) on a blue versus red background on a sheet of paper. Then participants evaluated the brand extension product. The finding revealed that participants in the blue-background condition evaluated the extension product more favorably than those in the red-background condition. This research further demonstrated that processing style mediated the effect of color on the evaluation of the brand extension product by using a visual matching task. In addition, this research showed the moderating effect of brand slogan on brand extension evaluation. Participants in the blue-background condition evaluated the extension product (i.e., digital camera) more favorably when they were exposed to the abstract brand slogan, whereas participants in the red-background condition evaluated the extension product more favorably when they were exposed to the concrete brand slogan.     

Being white,being Jungian: implications of Jung’s encounter with the ‘non-European’ other1

This personal account charts the changing relationship to a Jungian identity arising from the interrelated processes of understanding the roots of the colonial and racial ideologies that underpin Jung’s thinking, and a developing awareness of what it means to be a white person in a system of racism that maintains white supremacy. This is illustrated with reference to the image of a black man appearing in the dream of the white author and with use of post-Jungian thinking to critique the notion of an objective, non-racial psyche.     

Suicide Signs on the Rorschach

This paper reviews the literature concerning the assessment of suicide using the Rorschach and updates the important developments since Goldfried, Stricker, and Weiner's comprehensive review of the literature in 1971. Special attention is given to those indicators which show the most support in the literature and are most efficient to use. The presence or absence of any of these signs in a patient's record should not be taken to signify the presence or absence of suicidal ideation. However, the presence of even one of these indicators does provide a warning to the clinician, indicating that further exploration in this area may be warranted. Knowledge of the many suicidal indicators on projective tests places the clinician in a better position to predict such destructive behavior and intervene appropriately.     

Color preference in pigeons: stimulus intensity and reinforcement contingency effects in the avoidance of blue stimuli.

In a procedure intended to determine color preference in pigeons (which partially replicated Catania, Owens, & von Lossberg, 1983), two keys were illuminated by different colors drawn from a set of amber, red, green, or blue stimuli; this was followed by the presentation of grain when either of the two colors was pecked. The grain was illuminated alternately across trials with the colors presented on the keys. In Experiment 1 the intensity of the color stimuli used was not equalized, whereas in Experiment 2 the intensity of the colors was equalized. The low preference for blue found in Experiment 1, as measured by differential key pecking, was not found in Experiment 2. The discriminability of the intensity-equalized colors was confirmed in Experiment 2a, in which equal-intensity color discrimination problems were presented. In Experiment 3, as in Catania et al. (1983), a response-independent reinforcement schedule was used, but with intensity-equalized colors. In contrast to Experiment 2, very low preference for blue was found here and in Experiment 4, which used a within-subject procedure. These findings suggest that pigeon color preference may be a function of intensity, but all controlling variables have not as yet been identified.     

模糊偏序关系在心理学研究中的应用

本文首次给出建立模糊偏序关系矩阵的可行途径。以大学生的颜色爱好实验为例,论证了采用本文所建立的模糊偏序关系矩阵进行排序的方法是制作顺序量表的一种较佳方法。     

Salient Color Terms in Four Languages

Elicited lists of color terms were used to investigate the relative salience of basic and nonbasic color terms in four languages. Salience was operationalized in terms of frequency of mention and mean rank sequence of appearance on the lists. Primary basic terms were generally found to be the most salient, followed by derived basic and nonbasic terms, in that order. However, in some of the group lists the nonbasic terms beige, turquoise, navy blue and sky blue were found to have higher frequencies of mention and/or higher mean sequence ranks than some derived basic terms. The possible basicness of these terms is discussed.     

中国人眼对表色色差辨别的实验研究

报导了中国人眼对表色色差辨别的实验研究中彩色类特性实验结果。研究中对颜色所具有的明度、色调、彩度三个属性分别开展了实验研究。研究结果表明了颜色中的色调、明度和彩度的特性变化不影响人眼对表面色色差的识别。中国人眼对彩色系表色色差辨别时,色差识别的量值△Ｅ值仅随感觉等级的不同而产生变化。将彩色类和非彩色类的实验结果进行比较时,发现了彩色类各感觉等级的△Ｅ值均大于非彩色类的△Ｅ值。根据二个类别的实验结果,研究者提出：中国颜色体系中非彩色系样品和彩色系样品色度坐标值的色差宽容度分别为：非彩色系△Ｅ＜１．５;彩色系△Ｅ＜３．０的建议。根据该项技术指标制作的《中国颜色体系样册》中的１３２２个颜色样品,经中国计量科学研究院在国家标准计量装置上测试,将其结果和国际上已有的颜色体系样册中样品的色差比较时,还是让人感到满意的。该项技术指标已作为《中国颜色体系》国家标准中颜色样品色差宽容度的技术参数。     

The pigeon's perception of saturation.

Three experiments used similar methods to investigate the pigeon's perception of saturation of monochromatic lights. This trial-wise procedure consisted of brief presentations of positive and negative stimuli in random sequence. Pecks to the positive stimuli were occasionally reinforced on a low fixed-ratio schedule. The first study determined absolute thresholds for "white" and monochromatic lights by establishing a discrimination between lights of various radiances and a dark key. Experiment II investigated generalization from a white light to various monochromatic lights under conditions that minimized the use of luminance as a cue. The third experiment examined discrimination of various monochromatic lights along a colorimetric purity continuum; responses to white light were reinforced, while responses to lights that combined white and monochromatic lights in various proportions were not. The results indicated that lights of different wavelength differ in saturation, but that all are discriminable from white. Wavelengths between 550 and 600 nm are least saturated for the pigeon, and saturation increases markedly as wavelength decreases below this region of the spectrum.     

Applications of social cognitive theory to the career development of women of color

This article provides a review of the literature on the educational and career development of women of color within the context of social cognitive career theory (Lent, et al, 1994 and Lent, et al, 1996). Specifically, possible gender, ethnic, racial, and cultural influences on career self-efficacy and outcome expectations are explored to delinate the potential mechanisms whereby ethnicity, culture, and ethnic and racial identity development, in interaction with gender, affect career choice and adjustment. Suggestions for future research on social cognitive career theory and the career development of women of color are presented.