Estimating effectiveness of speed reduction measures for pedestrian crossing treatments using an empirically supported speed choice modeling framework

Pedestrian crossing treatments, such as Pedestrian Hybrid Beacons (PHBs) and Rectangular Rapid-Flashing Beacons (RRFBs), are traffic control devices implemented to help pedestrians safely cross busy or higher-speed roadways at midblock crossings and uncontrolled intersections. This study aims to assess the effectiveness of the PHB and RRFB by analyzing drivers’ speeding behavior under different roadway types with real-life traffic conditions. In order to understand the effect of pedestrian crossing treatments (i.e., PHB and RRFB) have on drivers’ speeding behavior, this paper analyzes four zones (i.e., one upstream zone and three consecutive downstream zones). For the four analysis zones, different indexes were computed which corresponds to the differences in drivers’ speed when encountered with the pedestrian crossing treatments. A grouped random effect hurdle beta regression model is estimated for the indexes, with a fixed effect hurdle beta model used for comparison and validating the importance of considering the grouped random heterogeneity across participants. The proposed analysis framework was validated by the means of an empirical driving simulator study, based on two urban roads in the Central Florida region, North Alafaya Trail (SR-434) and South Orange Blossom Trail (US-441). The results revealed that the proposed modeling framework reflects drivers’ difference in speed for the different pedestrian crossing treatments. The results suggest that with proper understanding of the PHB, the PHB can reduce drivers speed even beyond the location of the PHB. Meanwhile, the RRFB does have some effect in speed reduction beyond the location of the RRFB, however many drivers failed to acknowledge the RRFB. It is suggested that when drivers’ have proper education on the use of the PHB to reduce speed safely and for the installation of RRFB be on roads with two or less lanes and a speed limit less than 40 mph. While the main purpose of the pedestrian crossing treatments is to help pedestrians cross safely, speed reduction can be considered a byproduct as revealed in this study.     

消费者决策分析的新视角:双通道心理账户理论

双通道心理账户是指人们在购买决策时具有一个双向通道的心理账户,其中一个通道记录了付款后消费者剩余的正效用,而另一个通道则记录了除去消费后付款带来的负效用.当消费与支付联结紧密时,会让人们更易想起支付的痛苦,从而降低消费快感,此时快乐弱化系数(α)大;当消费与支付联结较弱时,人们更不易记起支付的金额,从而在消费时拥有更多快乐,此时痛苦钝化系数(β)大.文章通过整理已有研究发现:先付款后消费的α系数更小,而先消费后付款的β系数更小;奢侈品的α系数更大,而必需品的β系数更大;吝啬者的α系数更大,而挥霍者的β系数更大.文章进一步阐述了影响消费者购买联结的心理机制是债务规避和负的时间偏好、支付贬值等.在此基础上为消费者做出购买决策以及商家选择促销方式提出了建议.同时也为消费者决策行为研究提供了新的视角和研究课题.