When distorted logos are recognized as original? The role of the DRM procedure in detection of immediate and delayed consumers’ errors

IntroductionTo deal effectively with the market, one must create a distinct logo from competing logos. However, it is not uncommon that similarities between logos of various companies are enough to mislead consumers. This paper shows how the DRM paradigm as well as prototype theories can be used to investigate correct and erroneous recognitions of distorted familiar and unfamiliar logos in short- and long-term memory.MethodThe modified hybrid DRM procedure was adopted to test brand images that were distorted but perceptually similar. Participants performed the experimental task in which short- and long-term memory for logos were tested.ResultsThe results demonstrated no difference in memory performance between familiar and unfamiliar logos after a short delay. However, a discrepancy between recognizing both types of logos arose in long term memroy toward more errors for familiar images.ConclusionsThe results confirm that the DRM procedure can be successfully used by marketers as a potential tool in either detecting unfair competition or launching new brands.     

Civic engagement and the possibility of the political

During the last half a century, civil rights movements have been led by people of faith even as they have marched in different directions. Some spoke out for the status quo while others demanded a different vision of justice, some for peace and others for war, for a violence-free life for women and against it. The issues and partisans shift, particularly as the relationship between state and church, faith and politics, has varied from one country to the next. Participation is dangerous, but even more so are inaction, withdrawal, obedience. This issue of Dialog takes another look at the history, philosophy, and practice of Christians.     

Civil Ethics and the Validity of Law

This paper aims to clarify the nature and contents of 'civil ethics' and the source of the binding force of its obligations. This ethics should provide the criteria for evaluating the moral validity of social, legal and morally valid law. The article starts with observing that in morally pluralist Western societies civil ethics already exists, and has gradually started to play the role of guiding the law. It is argued that civil ethics should not be conceived as 'civic morals' which is in fact rather 'state ethics', nor as 'public ethics' which is said to reach its perfection when it becomes law, nor as ethics applicable primarily to the basic structure of a society (political liberalism), but instead as a citizens' ethics. Subsequently the paper attempts to show what the contents of this ethics are, and which ethical theory would be able to ground its obligations.     

Expert or Esoteric? Philosophers Attribute Knowledge Differently Than All Other Academics

Academics across widely ranging disciplines all pursue knowledge, but they do so using vastly different methods. Do these academics therefore also have different ideas about when someone possesses knowledge? Recent experimental findings suggest that intuitions about when individuals have knowledge may vary across groups; in particular, the concept of knowledge espoused by the discipline of philosophy may not align with the concept held by laypeople. Across two studies, we investigate the concept of knowledge held by academics across seven disciplines (N = 1,581) and compare these judgments to those of philosophers (N = 204) and laypeople (N = 336). We find that academics and laypeople share a similar concept of knowledge, while philosophers have a substantially different concept. These experiments show that (a) in contrast to philosophers, other academics and laypeople attribute knowledge to others in some “Gettier” situations; (b) academics and laypeople are much less likely to attribute knowledge when reminded of the possibility of error, but philosophers are not affected by this reminder; and (c) non-philosophy academics are overall more skeptical about knowledge than laypeople or philosophers. These findings suggest that academics across a wide range of disciplines share a similar concept of knowledge, and that this concept aligns closely with the intuitions held by laypeople, and differs considerably from the concept of knowledge described in the philosophical literature, as well as the epistemic intuitions of philosophers themselves.     

Policy, Principle, and Incrementalism: Dworkin's Jurisprudence of Race

For several decades, Ronald Dworkinhas been one of the most prominent voicesdefending the legality and justifiability ofrace-conscious programs aimed at undoing thecontinuing effects of prejudice. Writingwithin the framework of a liberal legalphilosophy, he has formulated powerfularguments against the view that color-blindpolicies are the only defensible ones. Nonetheless, I argue that a more completeliberal defense of race-conscious policieswould need to develop and modify Dworkin's lineof argument. Such a defense would go beyondhis policy-based arguments and incorporatearguments of principle. Race-conscious policiesdo not only promote the general good; they arealso required in order to help realize theconstitutional right of equal citizenship.     

Religion,Democracy and the ‘Dawla Madaniyya’ of the Arab Spring

The object of this article is to review and evaluate a debate that has been taking place among Muslim and Arab writers for some time now about the concept of ‘dawla madaniyya’ (‘civil state/government’), and the place of religion in democratic politics. More precisely, it will be suggested that the current popularity of the term ‘dawla madaniyya’ signifies only a partial meeting of minds between Islamists and their liberal and secular opponents. By and large, the concept seems to have an instrumental value as part of an on-going discursive struggle between various political orientations about the place of Islam in the social–political order. On the basis of our discussion of the terms of the debate, a new approach to conceptualizing the disagreement will be suggested. The goal of this is not to resolve the disagreement, but rather to sharpen it in a way that shows what is required to achieve significant progress. The final resolution of the disagreement must await a more radical convergence of ideas than currently exists – a convergence that touches not only on standards of reasonableness but also on substantive beliefs and values.     

Eugene Carson Blake: Renewal in Church and Society

This article reviews the ecumenical involvement of Eugene Carson Blake, the second general secretary of the World Council of Churches (WCC) from 1966 to 1972, focusing on the support for the US civil rights movement and rejection of racism that he brought with him to the WCC. It also examines his role at the WCC's 4th Assembly, in Uppsala, which is often seen as a turning point in ecumenical history.     

Making All Things New

The relationship between the civil rights movement and the World Council of Churches was personified in the links between Martin Luther King Jr and Eugene Carson Blake, both of whom were known for heightening the spirit of prophetic Christianity through their involvements in the ecumenical movement and the mounting struggles against global poverty and the Vietnam War. As 2018 marks the 50th anniversary of the Uppsala assembly and King's assassination, this article focuses on the contributions of King and Blake to the kind of ecumenical movement that united peoples of faith in cooperative, concrete efforts to eliminate racism, poverty, and war. The central argument is that these joint efforts were still unfolding at the time of King's untimely death.     

Tradition,morality and community: elaborating Orthodox identity in Putin’s Russia

This paper draws upon a number of official, semi-official and other public texts related to the current views of the Russian Church on social and political issues. Overall, in spite of a variety of opinions and nuances, a certain mainstream becomes apparent, as expressed through this body of texts. The most discussed topics include moral values related to the human body (such as abortion, euthanasia, reproductive technologies and sexuality) and issues such as blasphemy, juvenile courts and new technologies of personal registration for Russian citizens. ‘Traditional morality’ has become the signature discourse of the Russian Orthodox Church which is attempting to construct ‘tradition’ by drawing upon a partly imagined ethos of imperial Russia and the late Soviet Union. Traditional family values are central to the church’s rhetoric. The authors of these texts see a presumed decay of traditional values as the main danger that must be opposed. They usually trace the source of this danger directly to the contemporary West. By contrast, they see Russia as a protective shield against these global influences. Either consciously or involuntarily, they translate their religious language of traditional morality into a political rhetoric of solidarity and patriotism. Such ideological rhetoric has direct political implications and analogies in the agenda of Putin’s regime. This Russian appeal to ‘traditional values’, both religious and political, has recently acquired an extraordinary international relevance.