Self-Regulation Failure Reduces the Effect Alcohol Portrayals in Movies on Indirect Attitudes toward Alcohol

Abstract

We investigated the cognitive mechanisms underlying change in implicit cognitions following exposure to alcohol portrayals. More precisely, we tested in an experimental study whether this change depends on controlled or automatic processes by putting participants in a state of self-regulatory fatigue prior to being exposed to alcohol portrayals. Ninety participants were randomly assigned to a 2 (attitude measure: before vs after) × 2 (alcohol portrayal: yes vs no) × 2 (ego depletion: yes vs no) mixed design to assess whether the effects of alcohol portrayals affected cognitive resources. It was hypothesized that alcohol portrayals would have more of an impact on participants submitted to an ego-depletion task. We found a change in attitudes toward alcohol only for participants that had been exposed to alcohol portrayals, and who had not been cognitively depleted. These results suggest that these changes rely on controlled, resource-dependent processes rather than on purely associative and automatic processes. Implications regarding alcohol advertising effects on public health are discussed.     

嵌套词汉字位置加工的亚词边界效应

使用眼动追踪技术，采用边界范式，考察了三字嵌套词的汉字位置加工是否存在亚词边界效应。实验以三字前嵌套词（如“历史系”）和三字后嵌套词（如“核技术”）为靶子，对次字和尾字进行操纵（相同、转置和替换）。结果发现：对于前嵌套词，靶子的注视时间在替换条件显著长于转置条件，相同条件和转置条件差异不显著；对于后嵌套词，靶子的注视时间在转置条件显著长于相同条件，替换条件和转置条件差异不显著。结果表明：跨亚词边界汉字转置不影响词汇识别，而亚词首字转置干扰词汇识别。