Relative sensitivity of the mutual exclusivity and novel-name-nameless category assumptions

The mutual exclusivity (ME) assumption states that children affix a novel label to only one unfamiliar object, while the novel-name-nameless category (N3C) assumption states that children affix a novel label to multiple unfamiliar objects. To compare the relative sensitivity of the two assumptions, two types of tasks, with two trials in each, were given to 5-year-olds. In the first trial of each task, all children selected only the unfamiliar object for a novel label, which was consistent with the ME assumption. For the task which did not have the same unfamiliar object in the two trials, 94% of the children selected the object with the same shape but black-white reversed image in the second trial, which was consistent with the N3C assumption. For the task which had the same unfamiliar object in the two trials, 43% of the children selected the same object in the second trial, which was consistent with the ME assumption, and 48% of them selected the object with the same shape but reversed image, which was consistent with the N3C assumption. The findings suggest that the ME and N3C assumptions can be flexibly applied to children's word learning.     

类别注意控制定势在注意捕获中的加工机制

注意捕获是指注意定向的过程中刺激不自觉地捕获注意的现象。在复杂的视觉搜索任务中,类别注意控制定势(cACS)能够帮助我们将注意引导到与目标定义类别匹配的刺激上,并对其进行优先加工。探讨cACS在注意捕获中的加工机制,不仅能够扩展注意捕获领域的理论研究,还能对实际生活提供指导。通过文献梳理,从cACS的作用阶段、cACS的加工强度及cACS作用时的激活脑区三个方面总结了注意捕获中的cACS的加工机制。未来研究可以就抑制分心物的ACS、不同类型的cACS加工差异和人工类别ACS加工过程等进行探讨。     

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd.     

偏侧化颜色范畴知觉不依赖于语言?

本研究探讨了偏左脑颜色范畴知觉依赖于语言还是范畴。三组被试分别完成无干扰、语言加工干扰和范畴加工干扰视觉搜索任务。结果发现：无干扰组、语言加工干扰组和范畴加工干扰组的视觉搜索任务中分别出现了偏左脑颜色范畴知觉、左脑劣势颜色范畴知觉和无偏侧化颜色范畴知觉。此结果表明,偏左脑颜色范畴知觉可能主要是语言范畴作为一种范畴对颜色知觉的影响效应,但语言范畴的语言属性也会对颜色知觉产生影响。     

工作记忆对知觉类别学习的影响:问题与构想

人们学习将感知到的客体按照不同的标准或规则分类存储,即类别学习。而工作记忆作为多种认知加工的基础,对类别学习具有重要作用。基于已有研究,分别梳理了言语工作记忆和视空工作记忆对基于规则和信息整合类别结构的影响。目前,执行功能是否影响内隐类别学习系统、工作记忆负荷对内隐外显类别学习系统的影响是否一致还存在争议。此外,工作记忆影响知觉类别学习的认知加工阶段尚不清晰。未来的研究还需明确工作记忆负荷对内隐和外显类别学习的影响,进一步验证工作记忆影响类别学习的认知加工阶段假设的合理性。     

Looking at anything that is green when hearing “frog”: How object surface colour and stored object colour knowledge influence language-mediated overt attention

Three eye-tracking experiments investigated the influence of stored colour knowledge, perceived surface colour, and conceptual category of visual objects on language-mediated overt attention. Participants heard spoken target words whose concepts are associated with a diagnostic colour (e.g., “spinach”; spinach is typically green) while their eye movements were monitored to (a) objects associated with a diagnostic colour but presented in black and white (e.g., a black-and-white line drawing of a frog), (b) objects associated with a diagnostic colour but presented in an appropriate but atypical colour (e.g., a colour photograph of a yellow frog), and (c) objects not associated with a diagnostic colour but presented in the diagnostic colour of the target concept (e.g., a green blouse; blouses are not typically green). We observed that colour-mediated shifts in overt attention are primarily due to the perceived surface attributes of the visual objects rather than stored knowledge about the typical colour of the object. In addition our data reveal that conceptual category information is the primary determinant of overt attention if both conceptual category and surface colour competitors are copresent in the visual environment.     

语言范畴可否引起偏侧化颜色范畴知觉？

本研究考查了语言范畴是否会引起偏侧化颜色范畴知觉,并探讨了偏侧化颜色范畴知觉是语言范畴即时分类颜色还是长期与颜色联结的结果。实验中,以测量差别阈限的方法选定的渐变、相邻颜色知觉距离相当的A、B、C、D四种颜色（A、B为绿色,C、D为蓝色）为材料,以色词与颜色重组模式训练被试用4个人造词汇分别命名4种颜色,并让被试在训练前、第一次训练和第八次训练后均完成视觉搜索任务测试。经训练,原范畴内颜色（AB,CD）变成了范畴间颜色,原范畴间颜色（BC）仍为范畴间颜色。结果显示：被试在一次训练后能以新名字区分4种颜色,八次训练后掌握了4种颜色的新名字;在训练前测试中,出现了与蓝绿色相应的偏侧化颜色范畴知觉;在第八次训练后测试中,出现了与习得的语言范畴相应的偏侧化颜色范畴知觉,但在第一次训练后测试中并未出现这一效应。这些结果表明,语言范畴能引起偏侧化颜色范畴知觉,偏侧化颜色范畴知觉是语言范畴长期与颜色联结,而非即时分类颜色的结果。     

反馈时间、反馈类型和掩蔽类型对概率类别学习的影响

通过操纵反馈时间(即时,延迟)、反馈类型(简单,丰富)和掩蔽类型(塔罗牌,空白矩形),考察概率类别学习的学习机制。结果发现:(1)被试的学习成绩在即时反馈条件下显著优于在延迟反馈条件下;(2)在即时反馈条件下,仅给予简单反馈,被试虽能出色地完成天气预报任务,但是不能正确地判断卡片预测晴天的概率,倾向内隐学习;(3)在其他条件下,被试能正确地判断卡片预测晴天的概率以及各卡片在天气预报任务中预测天气的重要程度,表明被试能外显地意识到这些线索的作用。综上,概率类别学习采用的是双系统学习机制,既依赖内隐学习,又依赖外显学习。     

义符的类别一致性和家族大小影响形声字的语义加工

采用行为实验和眼动技术考察义符的类别一致性和家族大小对形声字语义加工的影响。结果发现：(1) 在一致性判断和视觉选择中均存在着字词水平的类别一致性效应, 义符同整字类别一致的字容易认知。(2) 义符的家族大小影响形声字的语义加工, 义符家族大, 汉语母语者对形声字的加工更容易采用形旁推理策略。(3) 义符家族的类别一致性影响形声字的语义加工。(4) 义符家族的类别一致性和家族大小效应受义符与整字的类别一致性调节。     

The choice of constraints in correspondence analysis

A discussion of alternative constraint systems has been lacking in the literature on correspondence analysis and related techniques. This paper reiterates earlier results that an explicit choice of constraints has to be made which can have important effects on the resulting scores. The paper also presents new results on dealing with missing data and probabilistic category assignment.I am most grateful to the following for their helpful comments. Arto Demirjian, Michael Greenacre, Michael Healy, Shizuhiko Nishisato, Roderick Mcdonald, and several anonymous referees.