排序方式: 共有115条查询结果,搜索用时 15 毫秒
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We analyze the effect of election promises on electoral behavior in a laboratory experiment. In the experiment, politicians can make nonbinding election promises about how to split an endowment between themselves and the group. We find that promises affect both voting and voter beliefs about how much the politician will contribute to the public fund. The relationship is inverted U‐shaped with decreasing credibility of higher promises. Contributions of politicians are correlated with their promises in a similar pattern. The election promises are generally credible unless particularly high. Politicians keep promises more often if a reelection is possible and if the politician came into power by vote rather than by random draw. Voters reward high contributions in the previous period and punish promise breaking even after controlling for the contribution in the previous period or voters' beliefs about future contributions. By controlling for voters' beliefs, we distinguish retrospective from prospective voting. Our results suggest that voters both use promises for prospective voting and retrospectively punish broken promises. 相似文献
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Friederike Zimmermann Karoline Kohlmann Anne Monter Nina Ameis 《Psychology, health & medicine》2017,22(9):1032-1044
Mass media campaigns that promote responsible drinking are rarely tested for their usefulness in reducing heavy alcohol consumption. Existing campaigns that appeal to responsible drinking while simultaneously displaying young people in social drinking situations may even have paradoxical effects. To examine such possible effects, we drew on a real-world media campaign, which we systematically modified on the basis of recent prototype research. We pilot tested questionnaires (using n = 41 participants), developed two different sets of posters in the style of an existing campaign (n = 39) and investigated their effectiveness (n = 102). In the main study, young men were randomly assigned to one of three conditions: sociable or unsociable binge drinker prototype condition or a control group. Outcome variables were intention, behavioural willingness, attitude, subjective norm, self-efficacy, prototype evaluation and prototype similarity with respect to binge drinking. Binge drinking as a habit was included to control for the fact that habitual drinking in social situations is hard to overcome and poses a particular challenge to interventions. The manipulation check showed that the experimental variation (sociable vs. unsociable drinker prototype condition) was successful. Results of the main study showed that the sociable drinker prototype condition resulted in a higher willingness and – for those with less of a habit – a higher intention to binge drink the next weekend. The unsociable drinker prototype condition had no effects. The results imply that the social components of mass media campaigns might inadvertently exacerbate binge drinking in young men. We therefore advocate against campaigns including aspects of alcohol consumption that might be positively associated with drinker prototype perception. Finally, we provide suggestions for future research. 相似文献
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Anna Laura Missaglia Annalisa Oppo Maurizio Mauri Barbara Ghiringhelli Andrea Ciceri Vincenzo Russo 《Journal of Consumer Behaviour》2017,16(5):424-433
Emotions are a complex phenomenon that entails a tricky problem regarding the measurement. To partially overcome this question, we assess emotions both using self‐report and measures commonly used in neuromarketing. This study assesses the accuracy of the recall after 4 months regarding two social advertising videos about female genital mutilation. Forty female participants were recruited. The skin conductance trend of the participants is different when viewing the two videos. The majority of participants (94.9%) reported that the two videos elicited different emotions (sadness for the first video and anger for the second one). Furthermore, according to arousal and valence model, these data are consistent with the literature that underlines the importance of psychophysiological indexes in measuring emotions and their associations with memory performances. 相似文献
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在营销实践中,多位代言人同时出现在一则广告中的组合代言广告日益增多,却很少有研究关注。本文探究了组合代言中代言人关系类型(合作型组合代言vs.冲突型组合代言)对广告效果的影响。研究发现,相对于合作型组合代言,冲突型组合代言会产生更好的广告效果;这种作用是通过消费者感知到的广告生动性所中介的;消费者的情感强度可以调节这种作用,对于情感强度较高的消费者,冲突型组合代言能产生更好的广告效果,而对于情感强度较低的消费者没有显著影响;此外,代言人之间的差异程度也可以起到调节作用,即当消费者对组合代言中代言人们的评价相差较小时,冲突型组合代言能提升广告效果,当对代言人们的评价相差较大时,则没有显著的促进作用。文章还对这些发现的理论贡献、营销启示和未来研究方向进行了讨论。 相似文献
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Emma Halliwell Helga Dittmar Jessica Howe 《Journal of community & applied social psychology》2005,15(5):406-413
Previous research demonstrates that exposure to ultra‐thin media models leads to increased body image concerns amongst women (Groesz, Levine, & Murnen, 2002 ). There is emerging evidence that attractive, average‐size models do not have this negative effect and can be effective in advertising (e.g. Halliwell & Dittmar, 2004 ). The present study investigates these factors amongst women with a history of eating disorders. Participants either viewed advertisements featuring ultra‐thin, average‐size or control images. Immediately after exposure, they reported their body‐focused anxiety and rated the effectiveness of the advertisements. Whereas exposure to ultra‐thin models did not lead to increased body‐focused anxiety, exposure to average‐size models produced a relief effect, whereby women reported lower levels of body‐focused anxiety. Advertisements featuring ultra‐thin and average‐size models were equally effective. The results suggest that average‐size, attractive models could be used effectively in advertising, which may help to relieve body image concerns amongst these women. Copyright © 2005 John Wiley & Sons, Ltd. 相似文献
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Alyssa N. Zucker Abigail J. Stewart Cynthia S. Pomerleau Carol J. Boyd 《Sex roles》2005,53(3-4):261-272
Gender is one of the social structures, along with social class and ethnicity, that shapes women's smoking behaviors. We examined
how different responses to gender pressures (internalization and resistance) relate to smoking. We analyzed data from a national
random digit dial survey of 945 women and found that never smokers scored high on resistance to gender pressure (indicated
by high scores on feminist consciousness) and on education and Body Mass Index; current smokers had the reverse pattern. Ex-smokers
scored high on one measure of resistance (advertising skepticism) and on two measures of internalization (embodied femininity
and weight concern); they were also likely to have high household income and to be European American. Results are discussed
in terms of their implications for smoking cessation programs and antismoking campaigns. 相似文献
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Carrie La Ferle Sidharth Muralidharan 《Journal for the scientific study of religion》2019,58(4):874-890
Domestic violence is an ongoing health issue around the world, propelling individuals and organizations to seek out new and innovative ways to mitigate its widespread reach. Focusing on the potential of religion to positively impact messaging, the current study examines how Christian symbolism might be used to encourage intervention behavior using public service announcements (PSAs). Using a between‐subjects design of Christian Americans as the respondent pool, a religious symbol versus a control ad was utilized. Levels of religiosity were also measured and factors impacting the construct assessed. Findings revealed religiosity, the importance of religion in one's life, was the underlying motivator for highly religious people to act rather than a religious cue. Within religiosity, the perceived strength of faith to one's identity held greater value than church attendance and frequency of prayer. Theoretical implications are discussed as well as insights for people working in public service messaging. 相似文献
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名人与产品一致性对名人广告效果影响的实验研究 总被引:7,自引:0,他引:7
本研究通过实验考察了名人与产品的一致性对名人广告效果的影响,结果表明,名人为高档商品做广告时,广告效果优于非名人广告效果,为低档商品做广告时,非名人广告效果优于名人广告效果,进一步分析表明,受众相信名人使用广告中商品的可能性是制约名人广告效果的重要心理机制。 相似文献
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