How highlighted utensils influence consumption in a dark setting

Abstract

Objective: Previous research has shown that people consume less food in the dark compared to normal vision conditions. While this effect is commonly attributed to increased attention to internal cues, it could also be caused by increased difficulty to maneuver in a dark setting. This study investigated this potential alternative explanation.

Design: A 2 (dark versus normal vision setting)?×?2 (highlighted versus non-highlighted utensils) between-subjects design was employed.

Main outcome measures: Perceived difficulty of maneuvering and consumption of yoghurt were assessed as main outcome measures.

Results: Participants consumed marginally less in dark compared to normal vision conditions, and experienced higher difficulty of maneuvering. Importantly, both effects were qualified by a significant interaction with highlighting, which increased consumption and reduced perceived difficulty compared to no highlights. Difficulty of maneuvering did not mediate the interactive effect of vision and highlighting on consumption.

Conclusion: Difficulty to maneuver should be considered when investigating eating behaviour under dark conditions. In line with an embodied cognition account, results also reveal the necessity of visual information for interaction with objects in the environment and imply that detail-deprived object information may be sufficient for activation of the motor system.     

A comparison of two report formats for alcohol and caffeine use

Abstract

The present study compared two different methods of assessing alcohol and caffeine use in a community sample of adults over a one-year period. Daily reporting of beer/wine intake was more stable over time and showed higher correspondence with Quantity-frequency measures than daily reporting of hard liquor use. Coffee and tea use showed high temporal stability and good alternate form reliability, though a tendency to underreport typical use of coffee use was observed. The psychometric properties of substance use measures appear to vary with type of beverage consumed and report format.     

Promoting fan engagement: An exploration of the fundamental motives for sport consumption amongst premier league football spectators

The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised supporters club = 57.6%) were participants. They completed the Fan Engagement Scale (FES), the Motivation Scale for Sport Consumption (MSSC) and a biographical questionnaire. Structural equation modelling was applied to evaluate the postulated regressive paths between the motivational dimensions for sports consumption and fan engagement. The motivational dimensions for sport consumption were clustered into personal and game-related factors. Both these clusters of factors were predictive of fan engagement. Customer engagement (CE) theory appears to explain the findings.     

Download or stream? Steal or buy? Developing a typology of today's music consumer

This paper explores the impact that recent transformations in digital music technology (e.g. the increasing popularity of legal streaming platforms) have had on the consumer experience. Following 35 in‐depth qualitative interviews, we have identified four key segments of contemporary music consumers (steadfast pirates, ex‐downloaders, mixed tapes and the old schoolers [the disengaged]) based on a continuum of their preference for illegal music piracy. Examining key themes (e.g. morality, format, value and identity investment) to distinguish each segment, we contribute to a fragmented music piracy literature in particular through the identification of the “ex‐downloaders” and “mixed tape” segments. Previous literature has tended to frame music piracy in very simplistic terms, failing to acknowledge a large number of consumers who are conflicted about their actions and rationalise their piracy in complicated and inconsistent ways related to the broader industry and their own sense of identity as a music consumer. Additionally, the discussion of the ex‐downloader segment provides significant evidence that for a large number of consumers, a policy of participation, in the shape of providing superior alternatives for legal digital music consumption, can be much more beneficial in tackling the problem of piracy than previous strategies of policing and coercion. Managerial and future research implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Focusing attention on circular pedaling reduces movement economy in cycling

Previous research has shown that focus of attention affects movement economy in endurance tasks. This experimental study was designed to take a closer look at how focusing attention on special characteristics of endurance cycling actions can influence metabolic energy costs. Twenty-five trained cyclists completed 4 × 6 min time trials at submaximal intensity on a cycling ergometer. For each of the four time trials, they were instructed to adopt a different focus of attention: (1) circular pedaling, (2) force production of quad muscles, (3) head position, (4) stimuli in a cycling video. The order of conditions was counterbalanced. The main dependent measure was movement economy (i.e., oxygen consumption at a given workload). The results show that a focus on the circular pedaling action leads to reduced economy than a focus on the video (p = 0.001). Focusing on smooth and circular pedaling includes a continuous monitoring of the cycling action, which could disturb the rhythmical nature of movement execution, thereby leading to detriments in movement economy.