Five-Factor Model personality traits,materialism, and excessive buying: A mediational analysis

Previous research has shown consistent relationships between the Five-Factor Model personality traits, materialism and excessive buying. However, little is known about the channels of influence through personality traits and materialism leading to excessive buying. Therefore, the main objective of this current study is to examine whether materialism is a mediating variable in the relationship between the Five-Factor Model and excessive buying. The results of the path analysis using a sample of 667 women generally confirm the suitability of materialism as a vehicle for the effects of Big-Five personality traits on excessive buying. Specifically, neuroticism exerts both positive direct and indirect influences on excessive buying. Moreover, materialism mediates the influence of extraversion, openness, and agreeableness on excessive buying. Whereas extraversion shows a positive association with materialism, openness and agreeableness present negative relations with materialism which, in turn, is associated with higher excessive buying propensity. Conscientiousness is the only exception to the mediating model, and presents a direct and negative relation with excessive buying. Generally speaking, the finding that five factors effects are mediated by materialism increases the probability that preventive and interventive efforts aimed at reducing materialistic values effectively influence the associated risk for excessive buying originating from certain personality traits.     

Cognitive obstacles against organ donation: The influence of negative attitudes,norms, and traditional beliefs on Chinese people's intention to donate organs after death

In China, the organ supply is severely insufficient to cover all people on the waiting list for donated organs, and numerous patients die awaiting transplant. To achieve a better understanding of cadaveric organ donation in Chinese culture, this study examined 300 Chinese adults, in both Fujian Province and Macao, regarding attitudes towards organ donation, subjective norms about organ donation and traditional beliefs about the body and death, examining the influences of these factors on respondents' donation intentions. Multiple hierarchical regression results suggest that more negative attitudes, unfavourable norms and traditional beliefs lead to lower donation intentions. Copyright © 2010 John Wiley & Sons, Ltd.     

不同线索下 3～9岁儿童的情绪认知、助人意向和助人行为

本研究通过个别施测,考察了600名3～9岁儿童在不同线索下的情绪认知、助人意向和助人行为。结果表明,情绪认知成绩随年龄的增长而提高,对情境和表情线索一致任务的认知优于对矛盾线索的认知,情绪认知利用线索随年龄的增长统合型逐渐取代表情依存型和情境依存型而占优势;不同难度的线索任务制约了儿童的助人意向和助人行为,情绪认知对助人意向和助人行为有不同的作用模式。     

意图、名声及申述方式对冒犯者所受责备的影响

本研究采用2×2×3的混合实验设计,探讨冒犯意图、冒犯者名声和申述方式对冒犯者所受责备及印象评价的影响。结果表明:(1)无意冒犯和好名声要比有意冒犯和坏名声冒犯者受到更少的责备和更积极的印象评价。(2)意图与申述方式、名声与申述方式之间都没有交互作用。(3)与否认相比,道歉和辩解都使冒犯者受到更积极的印象评价,但道歉和辩解不管是在对冒犯者的责备还是印象评价上所起的作用都没有差别。     

消费心理对用户购买决策的影响及营销对策

在现阶段消费心理对消费行为有着重要的影响。在以消费者为中心的市场营销活动中,企业要在激烈的市场竞争中占有更多的市场份额,兢只有在掌握和了解消费者心理的基础上,有针对性地制定适应消费者心理需求的营销策略,才能在竞争中占据有利地位,获取更多的市场机会与商业利润。     

四类不同心理契约关系的比较研究

根据企业对自己义务履行程度和员工对自己义务履行程度的不同,将员工的心理契约分成四种类型,两种情况。不同的情况下,员工的组织公民行为、离职倾向和对高层的信任存在显著差异。     

Side-bet theory and the three-component model of organizational commitment

We tested Becker’s (1960) side-bet conceptualization of commitment within the context of Meyer and Allen’s (1991) three-component model of organizational commitment. Employees (N=202) from various organizations completed a survey including measures of (a) seven categories of side bets (b) affective, normative, and continuance commitment, and (c) turnover intention. The findings provided strong support for Becker’s theory. All seven side-bet categories correlated significantly with a revised measure of high-sacrifice continuance commitment, and structural equation modeling analyses revealed that the relations between the side bets and turnover intention were fully mediated by commitment. The findings also address issues pertaining to the dimensionality and measurement of continuance commitment, and help to explain relations among the three components of commitment.     

Quality of Olympics opening ceremony: Tourism behavioural intention of international spectators

This study assessed the impact of the artistic program of the Winter Olympics opening ceremony event on international spectators’ national image branding of the host country and their intention to visit the host nation. We surveyed a total of 600 international spectators of the South Korea PyeongChang Winter Olympics Opening Ceremony (150 Filipino, 150 Americans, 150 British, and 150 South Africans; 50% female) on their perceptions of quality of the opening ceremony, national image branding, and their intention to visit the host country. Results from hierarchical analysis indicated that the quality of the artistic program of the PyeongChang Winter Olympics opening ceremony (content of expression, form of expression, and narrative of nation) predicted perceptions of host country national image and behavioural intentions to visit. From these findings, we conclude that the artistic program of the opening ceremony of an Olympic event is a valuable opportunity to help international spectators to better understand the host country culture, and for influencing their tourism intentions.     

利用无意识目标启动降低个体的冲动购买行为：个体目标状态的调节作用

冲动购买会给个体和社会带来诸多不良影响,而探讨如何降低冲动购买的研究报道却很少。此外,仅有的少数研究都是从提升自我控制能力的角度来开展,其干预方法具有一定的局限性。本研究从提升自我控制的动机角度出发,考察利用无意识目标启动能否降低冲动购买,并考察其适用条件。研究发现,无意识目标启动可以显著降低有省钱目标个体的冲动购买行为,而对无省钱目标个体的冲动购买行为没有显著影响。本研究结果提示,无意识目标启动有希望成为一种简单、便捷的降低冲动购买行为的有效干预方式,特别是对有省钱目标的个体而言。