Effect of conducting behavioral observations and ratings on staff implementation of a paired-stimulus preference assessment

We assessed the effects of trainees observing and rating the accuracy of others implementing a paired-stimulus preference assessment from video on the trainees' subsequent implementation accuracy. These observational experiences increased implementation accuracy with both a confederate and an actual consumer. These results suggest conducting observations and accuracy ratings may prepare staff to implement behavioral procedures without need of a dedicated trainer.     

Reinforcement uncertainty enhances preference for choice in humans

Under concurrent‐chains schedules of reinforcement, participants often prefer situations that allow selection among alternatives (free choice) to situations that do not (forced choice). The present experiment examined the effects of reinforcement probability on choice preferences. Preferences for free versus forced choice were measured under a condition in which participants' choices were always reinforced (reinforcement probability of 1.0) and a condition in which outcomes were uncertain (reinforcement probability of 0.5). Forty‐four college students participated and preferences were examined under a concurrent‐chains schedule of reinforcement. Participants preferred free choice under uncertain reinforcement, but a bias toward free choice was not observed when reinforcement was certain. These results align with previous findings of preference for free choice under conditions of uncertainty, but suggest that preference may be dependent upon probabilistic reinforcement contingencies in the terminal links of the concurrent‐chains arrangement. Thus, reinforcement probability is an important variable to consider when conducting similar studies on the value of choice.     

Estimating preferences for different types of pedestrian crossing facilities

This paper reports the results of a study to understand the preferences of pedestrians towards using different types of road crossing facilities. A preliminary qualitative study found that people’s perceptions about crossing facilities are shaped by aspects such as safety, convenience, crossing time, accessibility, and personal security. The main quantitative study consisted of a stated preference survey implemented in three neighbourhoods in English cities near busy roads. Participants were first asked to indicate how comfortable they felt using different types of crossing facilities. Footbridges and underpasses were systematically rated below signalised crossings. Participants were then asked to choose between walking different additional times to use certain types of crossing facility or avoid crossing the road altogether. The analysis of the choices using a mixed logit model found that on average participants are willing to walk an additional 2.4 and 5.3 min to use a straight signalised crossing and avoid using footbridges and underpasses, respectively. Women and older participants were willing to walk longer additional times to avoid those facilities. Participants only avoid crossing the road if the additional time to use straight signalised crossings is at least 20.9 min. The estimated values for the willingness to walk were slightly smaller when using a conditional logit model. The study provides information that is useful for policy decisions about the frequency and the type of pedestrian facilities provided to cross busy roads.     

颜色偏好研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色。人们对抽象颜色、具体物色都会表现出偏好;性格、性别、年龄、文化等因素会影响颜色偏好。以往研究者在研究内容、研究材料、研究条件尚存不足,这正是今后研究的方向。     

Acquired flavour preferences: Contextual control of adaptation-level effects

This experiment investigated the role of context in the expression of conditioned flavour preferences. Rats were trained on a mixture of almond and sucrose and were then given intermixed exposures to almond in one context (Context A) and to sucrose in a second context (Context S). Finally, choice tests were given in both contexts, with one group given almond-versus-water tests and the other almond + sucrose-versus-sucrose tests. Preference for almond over water was greater in Context A than in Context S. Conversely, preference for almond + sucrose over sucrose was greater in Context S than in Context A. These results suggest that the perceived sweetness of a flavour depends on the context in which it is presented and confirm that expression of a flavour preference depends on the type of test employed.     

A New Representation Theorem for Contranegative Deontic Logic

The logic of an ought operator O is contranegative with respect to an underlying preference relation if it satisfies the property Op & (¬p)(¬q) Oq. Here the condition that is interpolative ((p (pq) q) (q (pq) p)) is shown to be necessary and sufficient for all -contranegative preference relations to satisfy the plausible deontic postulates agglomeration (Op & OqO(p&q)) and disjunctive division (O(p&q) Op Oq).     

Earning and obtaining reinforcers under concurrent interval scheduling

Contingencies of reinforcement specify how reinforcers are earned and how they are obtained. Ratio contingencies specify the number of responses that earn a reinforcer, and the response satisfying the ratio requirement obtains the earned reinforcer. Simple interval schedules specify that a certain time earns a reinforcer, which is obtained by the first response after the interval. The earning of reinforcers has been overlooked, perhaps because simple schedules confound the rates of earning reinforcers with the rates of obtaining reinforcers. In concurrent variable-interval schedules, however, spending time at one alternative earns reinforcers not only at that alternative, but at the other alternative as well. Reinforcers earned for delivery at the other alternative are obtained after changing over. Thus the rates of earning reinforcers are not confounded with the rate of obtaining reinforcers, but the rates of earning reinforcers are the same at both alternatives, which masks their possibly differing effects on preference. Two experiments examined the separate effects of earning reinforcers and of obtaining reinforcers on preference by using concurrent interval schedules composed of two pairs of stay and switch schedules (MacDonall, 2000). In both experiments, the generalized matching law, which is based on rates of obtaining reinforcers, described responding only when rates of earning reinforcers were the same at each alternative. An equation that included both the ratio of the rates of obtaining reinforcers and the ratio of the rates of earning reinforcers described the results from all conditions from each experiment.     

Evolutionary preference/utility functions: A dynamic perspective

The collection of repeated measures in psychological research is one of the most common data collection formats employed in survey and experimental research. The behavioral decision theory literature documents the existence of the dynamic evolution of preferences that occur over time and experience due to learning, exposure to additional information, fatigue, cognitive storage limitations, etc. We introduce a Bayesian dynamic linear methodology employing an empirical Bayes estimation framework that permits the detection and modeling of such potential changes to the underlying preference utility structure of the respondent. An illustration of revealed stated preference analysis (i.e., conjoint analysis) is given involving students’ preferences for apartments and their underlying attributes and features. We also present the results of several simulations demonstrating the ability of the proposed procedure to recover a variety of different sources of dynamics that may surface with preference elicitation over repeated sequential measurement. Finally, directions for future research are discussed.The authors wish to acknowledge and thank the Editor, the Associate Editor, and two anonymous reviewers for their constructive and insightful comments. Duncan K.H. Fong’s work was sponsored in part by a research grant from the Smeal College.This revised article was published online in August 2005 with the PDF paginated correctly.     

Parental Preference for Sex of Newborn as Reflected in Positive Affect in Birth Announcements

Content analysis of birth announcements was used as a method to investigate parental preference for the sex of newborns in Canada. The expression of positive affect (happiness and pride) in birth announcements was examined to determine whether parents express these emotions differently as a function of the sex of newborn. The findings suggest that parents express relatively more pride at the birth of boys than girls, whereas the opposite results were found for happiness. Parents seem unconsciously to categorize boys and girls into two distinct motivational systems: status and attachment, which are related to pride and happiness, respectively. This distinction may influence parents perception of their childs worth and their subsequent investment in their childs development.     

Effects of Interspersing Rate on Student Preferences for Mathematics Assignments

This study investigated the extent to which interspersing effects are consistent with the effects of reinforcement on predicting students preferences for mathematics assignments. Students were exposed to 4 pairs of assignments. Each assignment pair contained a control assignment with 15 problems requiring multiplication of a three digit number by a two digit number, and an experimental assignment consisting of 15 similar multiplication problems plus additional brief one-digit by one-digit multiplication problems interspersed at four different rates (i.e., no interspersing, every other, every third, or every fifth problem) across assignment pairs. Performance data were collected for accuracy, total problem completion rate and target problem completion rate. In addition to performance data, students were asked to rate each assignment with regard to relative difficulty, time, effort to complete, and preference between assignments for homework. Results suggest that although interspersing rates do not affect accuracy, they do affect problem completion rate, and student preferences for academic assignments. Discussion focuses on interspersing rate and schedules of reinforcement with emphasis on both applied and theoretical implications.