数字有形状吗?数字信息精确性和品牌标识形状的匹配效应

数字的精确性(精确 vs.大概)会影响人们的各种心理与推断, 本文在已有研究的基础上提出数字精确性与形状之间存在关联。具体而言, 精确数字会更有可能被感知为多角, 而大概数字更可能被感知为圆润。实验1和2分别通过内隐联想测试和消费情境确认这一效应的存在, 实验3进一步探讨了流畅性感知对上述匹配效应影响消费者产品评价的中介作用, 实验4则通过反转数字的性别象征意义, 提出了匹配效应的边界条件：当人们头脑中形成“精确=女性、大概=男性”的联系时, 会产生精确数字-圆润形状和大概数字-多角形状的匹配关系。这些结果说明了数字信息与形状信息之间存在认知关联, 它对理解个体如何加工数字信息、形状信息以及企业如何利用这些信息提供了一定的启发意义。     

试论帛书《衷》的篇名和字数

论文通过对帛书易传三件残片的缀合和考释,认为所谓的帛书《易之义》原篇题当为《衷》,是孔子后学按照阴阳和衷共济的主题所选定的孔子沦《易》言沦的汇编,编者以为这些言沦是最为适当的论《易》之语,故名其为《衷》;而原记字数“二千”当为“四千”之误;同时进一步考定帛书《要》的篇首当为今本《系辞》的第十章。     

论品牌资产——一种认知的观点

品牌资产是当今营销研究领域的一个重要概念。文章以大量国外相关研究成果为佐证,从人类认知的角度对品牌资产的本质、品牌资产的形成和作用机制进行了系统地分析和论述。文章指出,品牌资产就是消费者关于品牌的知识,包括品牌名字与产品类别、产品评价和关联物(有关产品的信息或线索)的记忆联想;品牌资产是在品牌名字的基础上经过营销活动和消费者产品购买、使用经验的共同作用形成的;品牌资产的价值主要体现在对产品销售的促进和品牌延伸。     

Evaluating Attributions for an Illness Based Upon the Name: Chronic Fatigue Syndrome, Myalgic Encephalopathy and Florence Nightingale Disease

In recent years, considerable discussion has occurred about stigma surrounding the name given to an illness currently known as chronic fatigue syndrome (CFS). Although patients and medical personnel have expressed varying opinions on this issue, no studies have evaluated how beliefs about the illness change based upon the type of name used for diagnostic purposes. Proposals have been put forth to rename the illness with an eponym (a famous patient's or researcher's name) or with a less trivial sounding, more medically based type of name. In this study, attributions about CFS were measured in three groups of medical trainees. All groups read the same case study of a person with classic symptoms of chronic fatigue syndrome, with the only difference being in the type of name given. Trainees then were asked to provide attributions about certain aspects of the illness, including its cause, severity, and prognosis. Results suggested that, across name conditions, most trainees appeared to consider the symptom complex of CFS a serious illness resulting in poor quality of life. In addition, findings indicated that the name, chronic fatigue syndrome, may be regarded less seriously than the Myalgic Encephalopathy name with respect to some important aspects of the illness. In this study, specialty of medical trainee also played a role in how the illness was perceived.     

姓名对个体心理与行为的实际影响：证据和理论

姓名不仅会影响他人的印象与评价, 还可能会影响个体实际的心理与行为。近几十年来, 心理学家在决策、成就、健康、人格四个领域开展了大量实证研究来考察姓氏或名字对个体的实际影响。姓名的多个维度(如独特性、性别倾向、含义效价、温暖-能力维度等)在不同程度上可以预测这些领域的心理与行为(包括职业决策/生活决策/经济决策、职业成就/学业成就、生理健康/心理健康/犯罪行为、人格特质/心理需要/面孔特征等)。但是, 现有研究证据比较混杂, 理论解释有待完善。未来研究应全面考虑姓名维度, 重点解决可重复性、因果关系、心理机制、跨文化普遍性等问题, 努力构建更系统、更包容的理论来解释姓名的心理与行为效应。     

叠音姓名对人际知觉和态度的影响

基于刻板印象内容模型,通过三个实验考察了叠音姓名对人际知觉和态度的影响,并检验了性别特征的调节作用。研究结果表明:(1)叠音姓名会让人们觉得评价对象更像儿童,更温暖,但也更缺乏能力。(2)叠音姓名对人际知觉的影响受到姓名性别特征的调节。对于女性化姓名,叠音姓名对温暖和能力知觉的影响会削弱。(3)叠音姓名对人际态度的作用受到工作类型的影响。人们会觉得叠音姓名的人更适合从事服务性的工作,非叠音姓名的人更适合从事技术性的工作。     

The effects of type of instruction,animacy cues,and dimensionality of objects on the shape bias in 3‐ to 6‐year‐old children

Robust evidence exists for the shape bias, or children's tendency to extend novel names and categorize objects more readily on the basis of shape than on other object features. However, issues remain about the conditions that affect the shape bias and its importance as a linguistic device. In this research, we examined how type of instruction (common noun naming, proper noun naming, same kind, and goes with), animacy of objects (animate, inanimate), and dimensionality of objects (two‐dimensional, three‐dimensional) affect the shape bias in 3‐ to 6‐year‐old children. Overall, all children showed strong use of the shape bias with categorization (same kind, goes with) instructions, the former in line with the shape‐as‐cue theory. Additionally, the shape bias was quite robust in the inanimate condition, regardless of type of instruction or dimensionality of objects. However, in the animate condition, a proper noun naming instruction coupled with an animate object cue reduced the shape bias across both two‐ and three‐dimensional objects. Implications of these findings are presented.

Highlights

• This study assessed the “shape bias,” a linguistic strategy young children routinely use when confronted with the task of extending a novel name from one object to another.
• Novel name extension and categorization tasks were used in this study.
• Shape bias was affected by the type of instructions, animacy of objects, and dimensionality of objects.

     

Implicit self and the right hemisphere: Increasing implicit self‐esteem and implicit positive affect by left hand contractions

Unilateral hand contraction typically activates the contralateral hemisphere and has led to changes in psychological states and performances in previous research. Based on a right hemisphere model of the implicit self, we hypothesized and found that left hand contraction increases momentary levels of implicit self‐esteem (Studies 1 and 2) and implicit positive affect (Study 3). The findings are discussed with respect to potential differences between the hemispheres in implicit and explicit affective processing and how they can be integrated in the existing literature on hemisphere asymmetries.