Towards a Psychology of Rural Development Processes and Interventions

A psychosocial approach to rural development and development interventions, which we designate as ‘psychology of rural development’ (PsyRD), does not yet exist as an area of research or intervention within the field of psychology or development studies, even though rural development is in part obviously shaped by psychosocial factors. Thus, in this discussion paper, we argue the need for PsyRD, explore how it may provide new insights and tools for analysis vis‐à‐vis rural development scenarios and issues of social equity and outline the shape that, in our view, such a psychology should take. First, the multiple dimensions of rural development and the many practical problems faced by rural development agents contain strong psychosocial elements that require contributions from psychology. Yet at the same time, the psychological literature on this topic contains many limitations and biases, which leads us to, in the second part of the paper lay the groundwork for a PsyRD that focuses on the importance of adopting a critical and interdisciplinary approach capable of dealing with complexity and multidetermination. Finally, we conclude by outlining the challenges of PsyRD. Copyright © 2014 John Wiley & Sons, Ltd.     

Fixating picture boundaries does not eliminate boundary extension: Implications for scene representation

Observers frequently remember seeing more of a scene than was shown (boundary extension). Does this reflect a lack of eye fixations to the boundary region? Single-object photographs were presented for 14–15 s each. Main objects were either whole or slightly cropped by one boundary, creating a salient marker of boundary placement. All participants expected a memory test, but only half were informed that boundary memory would be tested. Participants in both conditions made multiple fixations to the boundary region and the cropped region during study. Demonstrating the importance of these regions, test-informed participants fixated them sooner, longer, and more frequently. Boundary ratings (Experiment 1) and border adjustment tasks (Experiments 2–4) revealed boundary extension in both conditions. The error was reduced, but not eliminated, in the test-informed condition. Surprisingly, test knowledge and multiple fixations to the salient cropped region, during study and at test, were insufficient to overcome boundary extension on the cropped side. Results are discussed within a traditional visual-centric framework versus a multisource model of scene perception.     

Attachment–aversion (AA) model of customer–brand relationships

The present paper proposes a customer–brand relationships model and empirically tests the following: (1) brand–self distance and brand prominence as representing customers' attachment–aversion relationships (AA Relationships) with a brand, (2) key distinguishing differences between the AA Relationships measure and other alternative relationship measures (i.e., brand attachment, emotional valence and brand attitude strength) based on a set of dependent variables, (3) three key determinants of the AA Relationships and the underlying process between the AA Relationships and behavioral intentions and actual brand behaviors, and (4) customer age as moderating the customer–brand relationships specified in the nomological model of the AA Relationships. The results offer strong support for the unique and important contribution of the AA Relationships model as representing consumers' relationship valence with a brand and its salience.     

Negative priming reduces affective ratings

The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.     

Anticipatory spatial representation of 3D regions explored by sighted observers and a deaf-and-blind-observer

Viewers who study photographs of scenes tend to remember having seen beyond the boundaries of the view [boundary extension; J. Exp. Psychol. Learn. Mem. Cogn. 15 (1989) 179]. Is this a fundamental aspect of scene representation? Forty undergraduates explored bounded regions of six common (3D) scenes, visually or haptically (while blindfolded) and then the delimiting borders were removed. Minutes later they reconstructed boundary placement. Boundary extension occurred: mean areas were increased by 53% (vision) and by 17% (haptics). A deaf-and-blind woman (KC) haptically explored the same regions. Although a "haptic expert", she too remembered having explored beyond the boundaries, with performance similar to that of the blindfolded-sighted. Boundary extension appears to be a fundamental aspect of spatial cognition. Possibly constrained by the "scope" of the input modality (vision>haptics), this anticipatory spatial representation may facilitate integration of successively perceived regions of the world irrespective of modality and the perceiver's sensory history.     

La perception multisource : une nouvelle approche de la perception de scènes

Research conducted these last years in the field of spatial cognition report empirical findings that are difficult to account for with the traditional visual cognitive model of scene perception. One of the major contributions of these findings has been to invite rethinking scene perception, which would benefit from not being apprehended as centered mainly on the sensory modality considered. On the contrary, the Multisource model of scene perception developed by Intraub et al. offers an alternative theoretical framework considering visual perception as an act of spatial cognition, with spatial information at its core. According to this model, during the initial understanding of a view, the cognitive system would be elaborating a multisource representation, with spatial information constituting an egocentric framework that conveys to the observer a sense of the environment in which he/she is embedded. Scene representation would be organized around an amodal spatial structure combining different sources of information: a bottom-up and external source of information derived from different modalities (e.g., visual, haptic), as well as internal sources of high-level information (i.e., amodal, conceptual and contextual information). These different sources of information would work together to create a simulation of the likely environment, integrating the perceived view into a broader spatial context. Beyond rethinking scene perception, one of the advances of the model is to unify different fields of cognition apprehended until then in isolation. The current paper aims to present this model and some of the results it allows to account for.     

Wahrheit und Selbstrückbezüglichkeit

This paper is intended to discuss the problems occurring in the relation between the notion of truth and the question of self-reference. To do this, we shall review Tarski's (T) convention and its related terminology. We shall clarify the relation between truth and extension in order to lead into the question of semantic paradoxes appearing in the theoretical models concerned with truth. Subsequently, we shall review the logical system which develops in the reformulation of the modal proposal of the (T) convention. In closing, we shall critically examine Kripke's interpretation from the proposals made by Tarski.     

An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures

Results of two studies indicated that tasting a familiar product designed to be refreshing (iced tea), without knowledge of the brand, induced positive affect, as did the gift-of-candy (not consumed) induction, used in many previous studies. As compared to controls, these participants showed more positive affect as reflected by 5 implicit measures and 2~explicit ratings of the refreshingness and pleasingness of the product. They performed significantly better on items from the Remote Associates Test (a test of creativity), generated more unusual and more pleasant first associates to a randomly selected letter of the alphabet, and to neutral words (the implicit measures). Results also indicated that similar affect did not arise when participants tasted a less liked, unfamiliar, brand of iced tea, without knowledge of the brand. However, when the brand name (a known brand) of that tea was presented with the less liked product sample, people who tasted that same tea showed positive affect responses on the implicit measures of affect and also explicitly rated the tea as more refreshing and pleasing than the unbranded version of the same tea.     

Exploring the emotional territory for brands

It has become a truism that brand marketing is in the business of selling emotional connections rather than product benefits. Because of the relatively small number of primary emotions, however, brands in the same categories often end up standing for the same sort of emotions. Let us face facts: telecoms brands either connect or empower people; most whisky brands tend to occupy the emotional territories of maturity or discernment; cleaning product brands have at their core the idea of the good carer, be it mother/father/spouse/self; many vodka and pre‐mix vodka brands play within the territory of transgression. Therefore, the key questions to ask about these brands are: What kind of connecting or empowerment? What kind of maturity? What kind of carer? What kind of transgression? It is this specific differentiated expression within an emotional territory that makes the difference between success and failure for brands. This paper highlights a different approach to exploring these emotional territories through using research stimulus (called Brandcepts) that can actively help respondents to make the sort of fine distinctions in the world of emotional territories that they would never be able to make on their own. Copyright © 2004 Henry Stewart Publications.     

Dimensions of brand purchasing behaviour: consumers in the 18–24 age group

This paper reports the results of a study of brand selection and loyalty within the 18–24 age group. The study explores brand loyalty behaviour across different product categories, and investigates the dimensions that drive loyalty behaviour within this age group. First, the construct of brand loyalty is defined, followed by an overview of key research in the area. Finally, the study itself is detailed. The study concludes that there is a significant difference in the degree of brand loyalty exhibited by the 18–24‐year‐old respondents across product categories. The dimensions of brand selection also vary by product type. Brand heritage in terms of parental influence was evident in coffee and toothpaste purchase, with brand as a reflection of self‐image being something that is important to clothing brands. Value and variety are important attributes of cereal brand selection. Copyright © 2004 Henry Stewart Publications Ltd.