Hobbes's Account of Distributive Justice as Equity

This paper examines the rationale for and grounds and implications of Hobbes's redefinition of distributive justice as equity. I argue that this unprecedented reformulation served to ensure the justness of distributive laws. Hobbes acknowledges that the sovereign can distribute rights and goods iniquitously by failing to treat citizens as equals. However, he insists that improper allocations are not unjust, properly speaking – they do not `wrong' citizens. To support this claim, Hobbes puts forth the un-Aristotelian maxim that merit in distributive justice is due by grace alone. You deserve what the sovereign gives you: there is no desert prior to and independent of his allocation of rights. For Hobbes, distributive justice does not track but create merit. It follows that distributive laws cannot fail to give what is due (which would be unjust). This paper proceeds to analyze the nature of the limits equity sets to the apportionment of goods. I argue that these limits are moral and purely procedural: citizens cannot invoke equity to claim a fair share of the goods distributed. Thanks to Hobbes's redefinition of distributive justice, the justness of the sovereign's conduct, and hence his legal immunity, remains intact.     

基于贡献原则的幼儿分配公平性

分配公平性是指个体如何以公平的方式对资源进行分配, 其主要依据3个原则：贡献(equity)、平等(equality)和需要(need)。最新研究表明, 幼儿很早就已经具有基于贡献原则的分配公平性判断与行为, 双加工理论对于该研究结果能够给出更为适当的解释, 心理理论与情境卷入水平分别从认知和情绪方面对幼儿分配公平性的发展有着重要影响。未来研究应注重研究内容的具体化, 对幼儿基于贡献原则的分配公平性发展特点、相关影响因素及其内部动机进行深入探究。     

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the valence of various scenes in which the brand is repeatedly placed on brand attitude. Direct evaluative conditioning theory suggests that pairing a brand repeatedly with various positive (negative) stimuli positively (negatively) affects brand attitude. The results of 2 experimental studies indicate that when a brand is repeatedly and prominently placed in different affective scenes of the same valence (a series of either positive or negative scenes), the affect aroused by those scenes influences explicit and implicit brand attitudes. In addition, whereas previous research found negative effects of brand prominence on brand evaluations, this study found that prominence positively moderates the affect transfer from the valence of various scenes on brand attitude. This implies that by placing the brand in various positive scenes, prominent brand placements can have a positive effect on recall and recognition and on brand attitude, which transcends the previously declared paradox of prominent placement.     

品牌负面事件的溢出效应及影响因素述评

文章通过对品牌负面事件溢出效应文献的系统梳理,提出了目前研究主要从品牌组合或品牌联盟内部、竞争品牌或品类、品牌原产国及该国其他品牌三个视角出发展开,并据此详细解读了基于这三种视角的溢出效应的影响因素。文章还进一步对溢出效应的产生机制以及应对策略相关文献加以述评,进而提出未来研究的发展方向。     

关系受益人绩效对关系行使人资源分配的影响

关系型决策往往涉及关系行使人和关系受益人两大主体。先前研究很少考察关系受益人的非关系因素对关系行使人决策结果的影响。为了弥补这一缺陷,通过一系列的实验室实验来检验关系受益人的绩效水平对关系行使人资源分配结果的影响。四个组内实验设计重复验证了如下结果:当关系受益人绩效明显低于同伴时,关系行使人会照顾关系受益人,并做出对关系受益人更有利的不公平资源分配;然而,当关系受益人绩效明显高于同伴的时候,关系行使人不会照顾关系受益人,并做出更为公平的资源分配。这说明只有当人们处于明显劣势的时候,关系才会在资源分配过程中起到一定的补偿作用。研究结果有助于理论界和实践界更好地理解关系型决策过程。     

Impact of retailer image on private brand attitude: Halo effect and summary construct

The purpose of this article is to examine the influence of retailer image on consumers' attitude towards private brand. More specifically, we evaluate two alternative perspectives of retailer image—the halo effect and the summary construct—and include a moderator variable, consumer familiarity with a retailer's private label products, to discern which of the two models has better explanatory power. The findings indicate that there are moderating effects of consumer familiarity with a retailer's private brands and product categories in determining the efficacy of each model. In private brand foods, high familiarity is related to the summary construct model, and low familiarity is associated with the halo effect model. In private brand clothing, however, low familiarity is related to the halo effect model, but high familiarity is associated with both the halo effect and the summary construct model. Managerial and future research implications are also provided.     

企业幽默能否化解消费者抱怨:幽默类型与关系范式的匹配

幽默可以促进沟通效果,实践中许多企业运用幽默来回应消费者抱怨。然而既有文献对于幽默能否以及如何有效化解抱怨缺乏系统深入的研究。本文则基于良性冲突理论与关系范式理论探究了企业幽默式抱怨回应策略对不同关系范式下消费者的影响。通过二手数据分析和实验法,本文发现:对于唤醒度较低的负面情感导致的消费者抱怨,企业幽默(相较于非幽默)的抱怨回应策略更有助于改善消费者品牌态度;而且,不同类型的幽默化回应作用不同,自强型幽默的抱怨回应对改善共有关系范式下消费者品牌态度更有效,自嘲型幽默的抱怨回应则有助于改善共有和交易关系范式下消费者的品牌态度;幽默回应策略与关系范式通过影响消费者的良性评价而作用于品牌态度。     

« Contexte évaluatif,règles d’équité et d’égalité. Une approche stratégique de la justice distributive. »

This article must be considered within the framework of research on distributive justice in the organisational context (Adams, 1965; Deutsch, 1975; Colquitt and Jackson, 2002). The aim is to propose an analysis from a political point of view of the orientation towards equity and equality rules. We take as a starting point the model of political decision in the organisational context by Murphy and Cleveland (1995). The political approach postulates that one cannot pertinently give an account of the managers’ decision modes without locating them in their daily context of human relations management, and their management strategy. We will examine the links between the context of immediate management and the managers’ choices for equity or equality. The results of two studies will be presented. They tend to legitimate the relevance of this approach.     

Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

In this paper, consumers' choice of brand constellations (eg Big Mac and Coke at McDonald's) are investigated by examining the roles of individual brands. The author proposes that marketers need to look beyond perceived fit between brands within a brand constellation. Therefore, this paper explores empirically how individual brand evaluations at product level and at brand level affect brand constellation choice. It is shown that brands do not have to be equally attractive in order to be included in brand constellations. For instance, a weak brand may complement a strong brand. Theoretical and marketing implications are discussed. Copyright © 2005 John Wiley & Sons, Ltd.