Age and outcome allocation: A new test of the subtractive model

The no, moderate, and large differences between shares of outcome allocated to the high and low performers are interpreted as the respective rules of equality, ordinal equity, and proportional equity. The ability to employ the proportional rule is also believed to develop around the age of 13 years. The authors hypothesized that: (i) the rule of outcome allocation is subtraction; and (ii) age differences in outcome allocation are mediated by age differences in perceived inputs. In an experiment on Chinese aged 8–20 years, measures of perceived inputs were taken after or before outcome allocation. Results from the input-allocation order supported the hypotheses. Obviously, age effects in outcome allocations by Asians can sometimes be mediated by age differences in the ability to perceive the inputs accurately.     

Gender Equity for Athletes: Multiple Understandings of an Organizational Value

Although gender equity for athletes is a frequently researched topic, it is often assumed that understandings of gender equity are unitary and shared, which may complicate the implementation of it. The purpose of this study was to understand and critique the meanings of gender equity for athletes through in-depth interviews with 5 administrators, 6 coaches, and 17 athletes at 1 Canadian university athletic department. These data were coded and categorized using Atlas.ti. The findings revealed multiple but narrow meanings of gender equity: (a) equality, (b) conditional equality, and (c) a women’s only issue. None of these challenged the taken for granted assumptions associated with university athletics; however, they illustrated the complexities and struggles involved in understanding this organizational value.     

受众需求状况、名人代言、广告词和产品成熟度对手机广告效果的影响

以手机广告为例,通过两个实验探讨了受众需求状况、名人代言、广告词和产品成熟度对广告效果的影响.结果发现,名人效应和品牌效应显著;需求状况、产品类型以及代言人类型问的交互作用显著.不同类型广告词的使用对广告效果的影响没有显著差异.     

山东省某县农民参加新农合意愿及受益公平分析

通过调查农民参加新型农村合作医疗（新农合）意愿选择及受益程度,对影响参合因素及政府补助分配的公平性进行研究,认为：影响参合因素主要有家庭收入、家庭医疗支出、补偿比例等;从受益角度看,总补助的集中指数是负值,不同人群的受益趋于公平。从不同服务看,住院的公平程度好于门诊。     

香港医疗制度与改革

香港的医疗制度由一个"二元医疗体系"组成,在体制模式、融资制度及服务规管三方面的安排都有其独特之处,为香港七百多万人提供了一个全民医疗安全网,能够达到公平、有效、可及性高及质素佳的要求。但是这个医疗系统也存在不少问题和隐忧,需要有效的改革,包括管治、管理、服务安排和融资模式改革等。     

OUR COMMON ENEMY: COMBATTING THE WORLD'S DEADLIEST VIRUSES TO ENSURE EQUITY HEALTH CARE IN DEVELOPING NATIONS

In a previous issue of Zygon (Carvalho 2007), I explored the role of scientists—especially those engaging the science-religion dialogue—within the arena of global equity health, world poverty, and human rights. I contended that experimental biologists, who might have reduced agency because of their professional workload or lack of individual resources, can still unite into collective forces with other scientists as well as human rights organizations, medical doctors, and political and civic leaders to foster progressive change in our world. In this article, I present some recent findings from research on three emerging viruses—HIV, dengue, and rotavirus—to explore the factors that lead to the geographical expansion of these viruses and the increase in frequency of the infectious diseases they cause. I show how these viruses are generating problems for geopolitical stability, human rights, and equity health care for developing nations that are already experiencing a growing poverty crisis. I suggest some avenues of future research for the scientific community for the movement toward resolution of these problems and indicate where the science-religion field can be of additional aid.     

参照群体类型与自我—品牌联系

自我－品牌联系(Self-brand Connection)指消费者使用某品牌构建、强化和表达自我的程度。研究参照群体的类型对消费者的自我－品牌联系的影响。研究结果表明：三种非成员群体对自我－品牌联系的影响是不同的,消费者会使用品牌形象与渴望群体一致的品牌来表明自己是什么类型的人,也会使用品牌形象与规避群体相悖的品牌来表明自己不是什么类型的人;消费者对成员群体的情感承诺程度会调节成员群体对自我－品牌联系的影响,情感承诺度高、中的成员群体比情感承诺度低的成员群体对自我－品牌联系的影响更大     

品牌忠诚：概念、测量和相关因素

早期研究者对品牌忠诚的定义多是操作性的,主要为行为论和态度论观点。将品牌忠诚看作复杂多维度概念,则成为当前研究者广泛接受的观点。品牌忠诚度是对消费者品牌忠诚的测量,依研究目的不同而有多种形式。消费者认知、态度和行为方面的一些变量,和品牌忠诚相互作用。     

品牌延伸中母品牌的作用机制

品牌延伸研究近年来受到了国外营销学界的普遍关注,母品牌在延伸行为中的作用机制是其中的一个热点问题。文章在查阅有关文献的基础上,对该领域影响比较大的两个延伸评价模型,情感迁移模型和联想需求模型,进行了较为深入的介绍、评述和比较。两个模型都从消费者认知的角度来理解延伸评价的形成,其中涉及到刺激泛化、类化和精细计算加工等认知过程。     

The Absent Body of Girls Made Visible: Embodiment as the Focus in Education

The purpose of this article is to show the waysin which education can be centered on the bodyas the subject of experience, rather thanas an object or an absent entity. Pedagogicalpractices that emphasize a conscious awarenessof embodiment provide opportunities forstudents to learn in a holistic manner. Sincethe body is the way in which we experience theworld, mediating all processes of learning, allexperience is therefore embodied (Levin, 1985). Recognizing the body as subject of being ratherthan as object acknowledges that beneath theattempts to separate aspects of our being,which often occurs in educational settings,there exists an underlying, unified being thatis not subject to separation (Welton, 1998).The bodies of girls have traditionally beenrelegated to absent entities within thelearning environment, including in physicaleducation. A meaningful education, one thatembraces embodiment, would balance differenttypes of learning experiences, so that thevarious aspects of being are all considered andblended. Such a holistic approach to schoolingwould occur by providing an environment inwhich the needs of all students are valuedthrough efforts that defy the culturalstereotypes and preconceptions of the largersociety.