Attachment–aversion (AA) model of customer–brand relationships

The present paper proposes a customer–brand relationships model and empirically tests the following: (1) brand–self distance and brand prominence as representing customers' attachment–aversion relationships (AA Relationships) with a brand, (2) key distinguishing differences between the AA Relationships measure and other alternative relationship measures (i.e., brand attachment, emotional valence and brand attitude strength) based on a set of dependent variables, (3) three key determinants of the AA Relationships and the underlying process between the AA Relationships and behavioral intentions and actual brand behaviors, and (4) customer age as moderating the customer–brand relationships specified in the nomological model of the AA Relationships. The results offer strong support for the unique and important contribution of the AA Relationships model as representing consumers' relationship valence with a brand and its salience.     

How WEIRD are positive psychology interventions? A bibliometric analysis of randomized controlled trials on the science of well-being

ABSTRACT

The past two decades have witnessed a rapid rise in well-being research, and a profusion of empirical studies on positive psychology interventions (PPIs). This bibliometric analysis quantifies the extent to which rigorous research on PPIs that employ randomized controlled trials (RCTs) reaches beyond Western Educated Industrialized Rich Democratic (WEIRD) populations. A search was conducted through databases including PubMed, PsycINFO, and Scopus for studies from 1998 to 2017. In total, we found 187 full-text articles that included 188 RCTs from 24 countries. We found that RCTs on the efficacy of PPIs are still predominately conducted in western countries, which accounted for 78.2% of the studies. All these countries are highly industrialized and democratic, and study populations are often highly educated and have a high income. However, there has been a strong and steady increase in publications from non-Western countries since 2012, indicating a trend towards globalization of positive psychology research.     

The Effect of Ad Skepticism and Celebrity Preference on Brand Attitude Change in Celebrity-Endorsed Advertising

The use of a celebrity endorser who is well recognized and favorably evaluated by the target viewers is a common strategy used by advertisers to increase the persuasiveness of an advertisement. Yet, at the same time, being skeptical of the claim being made by the celebrity endorser is the typical response of the viewers to such persuasion attempts. The present research examines how these effects potentially counterbalance each other as viewers evaluate the advertised brand in a low-involvement setting. The results show that the degree of ad skepticism and the relative allocation of attentional resources to celebrity and brand elements in advertisements determine how preference for a celebrity endorser is transferred to the advertised brand. The findings provide a more complete understanding of the psychological mechanisms by which celebrity preference influences brand attitude change than has previously been available. They indicate that ad skepticism may be the missing link in understanding the effectiveness of celebrity-endorsed advertising.     

Support for employment equity policies: A self-enhancement approach

The effectiveness of employment equity (EE) policies has been hindered by negative reactions to these policies. We draw on the self-enhancement literature to expand self-interest accounts of reactions to EE policies to explain inconsistent findings showing that both nonbeneficiaries and beneficiaries react negatively to EE policies. Across four studies, we found that self-image threat influences reactions to gender-based EE policies. Studies 1 and 2 established that EE policies threaten the self-images of both men (nonbeneficiaries) and women (beneficiaries). Study 3 found that those least likely to experience self-image threat when faced with a gender-based EE policy are the most likely to show positive reactions to EE policies, while Study 4 showed that both men and women react more favorably to EE policies when self-images threats are mitigated through a self-affirmation task. Implications for our understanding of reactions to EE policies are discussed.     

Social identity and cycling among women: The case of Tel-Aviv-Jaffa

Through the lens of the Social Identify Theory (Tajfel, 1974), this research aims to understand how social identity affects the perception of cycling as a mode of transport among women from different socio-income backgrounds. Using the case study of Tel-Aviv-Jaffa (Israel), we found that cycling is associated with distinct social categories rather than seen as a 'socially neutral' practice. In particular, we found cycling to be associated with 'being a Tel-Avivian' and with a healthy and active lifestyle. Such distinct identification of cycling is likely to enhance cycling uptake among more privileged groups, who are often able to identify with these social categories. In contrast, it may create a barrier for underprivileged groups, who do not identify with these social categories. In addition, we show how e-bikes – which are not identified with privileged groups – do not provide an identifiable alternative for women from all groups, as it is identified with “tough” and “violent” men. Furthermore, we show how cycling, in general, is perceived as “tough”, “dangerous” and as requiring a “constant struggle” over space with other road users, and hence fits a typical “masculine” behavior. Finally, we show how currently cycling is perceived by the underprivileged as a threat to their way of life or even as a symbol of them being pushed out of their neighborhood – a perception that limits cycling uptake among these social groups. These findings underscore the importance of accounting for social identity in cycling research and policymaking, especially in low-cycling contexts.     

Induced Over-Benefiting and Under-Benefiting on the Web: Inequity Effects on Feelings and Motivations with Implications for Consumption Behavior

Inequity in its many forms has been the subject of a number of empirical research efforts. Results show that positive inequity, an over-benefited condition, and negative inequity, an under-benefited condition, have divergent effects on subsequent affects and behavioral tendencies. We embed equity treatments within a motivational structure to predict reactions to a quasi-shopping experience in which these methods operate in concert. Interaction effects—predicted by procedural justice considerations as well as instrumentally based arguments—are also tested whereby technical motivation is crossed with the equity conditions. In testing, an online experiment was created incorporating pre- and posttreatment measures. While completing a hypothetical sale, respondents received either an unanticipated, completed coupon field (the over-benefited group), an uncompleted, empty coupon field (the under-benefited group), or were not prompted with a coupon field (the control group). Results showed strong negative effects on postexposure satisfaction, intention, and desire to complete the purchase in the empty coupon field group, and similar positive effects in the completed coupon field group. Moreover, a model linking preexposure variables (expectations and technical sophistication) to postexposure measures was supported indicating carry-through effects. Lastly, procedural justice and instrumental predictions received mixed support when testing for the interaction between technical motivation and inequity. Results showed that, for those in the under-benefited group, there was only a slight tendency for those with higher levels of technical sophistication to report greater satisfaction; however a strong tendency was found for the same individuals to report a lower likelihood of completing the purchase. Implications for future research are discussed.     

An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures

Results of two studies indicated that tasting a familiar product designed to be refreshing (iced tea), without knowledge of the brand, induced positive affect, as did the gift-of-candy (not consumed) induction, used in many previous studies. As compared to controls, these participants showed more positive affect as reflected by 5 implicit measures and 2~explicit ratings of the refreshingness and pleasingness of the product. They performed significantly better on items from the Remote Associates Test (a test of creativity), generated more unusual and more pleasant first associates to a randomly selected letter of the alphabet, and to neutral words (the implicit measures). Results also indicated that similar affect did not arise when participants tasted a less liked, unfamiliar, brand of iced tea, without knowledge of the brand. However, when the brand name (a known brand) of that tea was presented with the less liked product sample, people who tasted that same tea showed positive affect responses on the implicit measures of affect and also explicitly rated the tea as more refreshing and pleasing than the unbranded version of the same tea.     

医疗改革:效率与公平能否对等

效率与公平的权衡是医疗改革中的一个关键问题,根据我国目前国情,医改必须坚持公平优先、兼顾效率的原则.市场经济条件下的医疗卫生体制变革出现了商业化、市场化倾向,因此必须高度重视卫生市场潜在的道德风险.要保证医疗市场的良性竞争,使之发挥利国利民的积极作用,需要政府主导和职业规范双重保险.     

品牌延伸条件下的广告说服——双中介影响模型的拓展

采用实验调查和认知编码的方法,探讨消费者的广告前后品牌态度,品牌认知反应、广告认知反应、广告态度和购买意向之间的关系。结果表明：（1）广告前的品牌态度对广告认知反应、品牌认知反应和广告后的品牌态度有影响;（2）广告认知反应直接影响广告态度,但不直接影响品牌认知反应;（3）消费者的广告态度不但直接影响品牌认知反应和广告后的品牌态度,还直接影响购买意向。这说明在品牌延伸条件下,广告态度的双中介影响模型需要修正     

Leader responsiveness, equity sensitivity, and employee attitudes and behavior

This study investigated the relationships between leader responsiveness to employee requests and employee attitudes and behaviors in a sample of managers and their subordinates. Additionally, the study investigated the moderating effect of an individual difference variable (equity sensitivity), on the relationships between leader responsiveness and employee attitudes and behaviors. Leader responsiveness related significantly with job satisfaction, organizational commitment, and organizational citizenship behavior. Furthermore, equity sensitivity moderated the relationships between leader responsiveness and job satisfaction. Entitleds reported lower job satisfaction when manager fulfillment of employee requests was low than did Benevolents, whereas differences were minimal when manager request fulfillment was high. Implications of the findings were discussed.