Biodata Validity Decay and Score Inflation with Faking: Do Item Attributes Explain Variance Across Items?

Rating scales were developed to assess the biodata dimensions offered by Mael (1991). Biodata items assessing conscientiousness were administered under honest-responding and faking-good conditions. Item attributes were examined to determine their value in predicting item validity for honest respondents and item validity for faking respondents. Analyses were also conducted to determine whether the degree of item faking was related to item attributes. Item attributes associated with item validity for honest respondents are not the same as the item attributes indicative of item validity for the faking respondents. We suggest that this makes it very difficult to develop a biodata questionnaire which will be equally valid for both honest and faking respondents.     

负面情绪和说服策略对品牌关系再续意愿的影响

营销学和心理学的已有研究表明, 负面情绪会影响信息处理过程。因此, 企业在品牌关系再续的实践中, 必须结合消费者负面情绪来选择适当的说服策略。基于此, 通过区分反驳型说服策略和诊断型说服策略, 并将其联结于消费者的情绪特点(情绪类型与情绪强度), 经由两个实验探讨了不同情绪特点的消费者对两种说服策略的反应。实验一初步证明了负面情绪类型(后悔和生气)调节说服策略对原谅的影响。实验二证明了负面情绪强度(低和高)调节说服策略对原谅的影响, 并进一步检验了实验一的结论。即当负面情绪强度低时, 负面情绪类型的调节作用不显著; 但是, 当负面情绪强度高时, 负面情绪类型的调节作用显著。此外, 两个实验均验证, 根据消费者负面情绪特点, 适当的说服策略有利于消费者原谅品牌, 进而产生品牌关系再续意愿。     

品牌至爱的概念及其发展

牌至爱（brandlove）是Carroll和Ahuvia（2006）提出的一个概念,指的是消费者对满意品牌产生的情感上的依恋。这一概念的提出是对品牌管理实践者情感和关系营销的回应。文章对品牌至爱概念的定义和提出背景进行了回顾,指出品牌至爱的概念建立在品牌依恋、消费者—品牌关系和自我扩展理论的研究基础之上。文章最后辨析了品牌至爱与品牌情感和品牌忠诚等概念,并进一步提出了品牌至爱的研究方向和研究建议     

Consumer brand choice: individual and group analyses of demand elasticity

Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast cereals, butter, cheese, fruit juice, instant coffee, margarine and tea) during a 16-week period were used. Elasticity coefficients were calculated for individual consumers with data from all or only 1 product category (intra-consumer elasticities), and for each product category using all data points from all consumers (overall product elasticity) or 1 average data point per consumer (interconsumer elasticity). In addition to this, split-sample elasticity coefficients were obtained for each individual with data from all product categories purchased during weeks 1 to 8 and 9 to 16. The results suggest that: 1) demand elasticity coefficients calculated for individual consumers purchasing supermarket food products are compatible with predictions from economic theory and behavioral economics; 2) overall product elasticities, typically employed in marketing and econometric research, include effects of interconsumer and intraconsumer elasticities; 3) when comparing demand elasticities of different product categories, group and individual analyses yield similar trends; and 4) individual differences in demand elasticity are relatively consistent across time, but do not seem to be consistent across products. These results demonstrate the theoretical, methodological, and managerial relevance of investigating the behavior of individual consumers.     

Infant perceptual and conceptual categorization: the roles of static and dynamic stimulus attributes

Infants' categorization of animals and vehicles based on static vs. dynamic attributes of stimuli was investigated in five experiments (N=158) using a categorization habituation-of-looking paradigm. In Experiment 1, 6-month-olds categorized static color images of animals and vehicles, and in Experiment 2, 6-month-olds categorized dynamic point-light displays showing only motions of the same animals and vehicles. In Experiments 3, 4, and 5, 6- and 9-month-olds were tested in an habituation-transfer paradigm: half of the infants at each age were habituated to static images and tested with dynamic point-light displays, and the other half were habituated to dynamic point-light displays and tested with static images. Six-month-olds did not transfer. Only 9-month-olds who were habituated to dynamic displays showed evidence of category transfer to static images. Together the findings show that 6-month-olds categorize animals and vehicles based on static and dynamic information, and 9-month-olds can transfer dynamic category information to static images. Transfer, static vs. dynamic information, and age effects in infant categorization are discussed.     

How Revolutionary is the Holy Spirit?

Most theologians agree that the early church neglected the Holy Spirit in formulations of the Trinity, and in recent years, many books have been written to redress this deficiency. Pentecostal theologians are especially invested in recovering a fuller doctrine of the Holy Spirit. These two monographs, one by an established scholar (Steve Studebaker) and the other by a relative newcomer (Andrew Gabriel), are among the best on this topic. Both are unafraid to be critical of Pentecostal theology and both are valuable for their specificity. Gabriel revises the divine attributes of classical theism while Studebaker goes even further by arguing that the Holy Spirit constitutes the Trinity. Neither author is sympathetic to Social Trinitarianism, and Studebaker in particular is critical of Richard of Saint Victor, who is often credited as an early progenitor of the social model. This first complete translation of Richard's treatise on the Trinity, by Ruben Angelici, reveals a radical view of the Holy Spirit and thus needs to be taken seriously by all future discussions of this topic. Richard not only gives the Holy Spirit its own personal identity but also ties the Spirit to God's power of listening, just as the Son is God's Word.     

人之将尽,消费国货？死亡信息的暴露增加国货选择的现象、中介和边界条件解析

死亡信息无处无时不在。恐惧管理理论认为,死亡暴露会促使个体采取两种防御机制：支持文化世界观和提升自尊。来自西方发达国家消费者的数据显示,死亡暴露会促使这些消费者偏爱国货、支持文化世界观,内在机制是爱国主义情绪的唤醒。但对将购买外国货视为追求高自尊和高身份的发展中国家消费者而言,尚没有学者检验死亡暴露会促使他们继续购买外国货以提升自尊,还是转而购买国货以支持文化世界观。本文用实验检验了这两种竞争预测,发现死亡暴露会增加发展中国家消费者的国货选择,但机制是补偿个人控制感的缺失。同时,已有探讨死亡暴露与国货偏好的研究并没有检验何时死亡暴露将不再增加国货偏好,本文发现启动亲密的人际归属感是边界条件。     

论坛客观性与网络口碑接收者的态度

研究了论坛客观性如何影响看帖者对帖子所推荐产品的态度, 及其影响的内在机制和边界条件。结果表明：当论坛不客观时, 看帖者对产品的态度较差, 当论坛比较客观时, 看帖者对产品的态度较好;说服知识在此过程中起中介作用;品牌强度、看帖者过去对品牌的满意度、跟帖者与楼主的熟悉程度会调节论坛客观性对看帖者态度的影响, 当品牌强度相对较弱、看帖者过去对品牌相对不满意、跟帖者与楼主不熟悉或跟帖者与楼主的意见不完全一致时, 论坛客观性显著影响看帖者的态度。     

不同认知成分在图形推理测验项目难度预测中的作用

理解项目难度变异的来源是实现计算机自动化项目生成的第一步。通过文献综述, 总结出影响图形推理测验项目难度的四个方面的因素, 再通过操控构图元素熟悉性、属性的抽象性、知觉组织的和谐性以及规则类型与数目这些因素, 编制8套图形推理测验, 共包含112个与高级瑞文推理类似的项目。采用铆测验等值设计, 在每套测验中嵌入10个高级瑞文推理测验项目为铆题, 通过网络施测于6323名被试。使用BILOG MG估算项目参数, 并使用IRTEQ进行测验等值, 将后七套测验上所有项目的项目参数都转换到第一套测验的单位系统上。以项目难度为因变量, 项目题干特征变量为预测变量进行回归分析, 结果发现这四个因素均对项目难度有显著预测作用。优势分析的结果显示记忆负荷(即规则类型与数目的组合)是项目难度的最重要的预测变量, 其他依次为属性的抽象性、知觉组织的和谐性和构图元素熟悉性。     

A Brief Pause between a Tagline and Brand Increases Brand Name Recognition and Preference

This paper explores the outcome of the visual encoding of brands in meaningful sentences (i.e. in taglines) on brand name recognition and preference. In this paper, it is shown that, above and beyond the role of conceptual priming during encoding at increasing recognition memory, there is a role of creating a temporal delay, or pause, between meaningful cues in the sentence and a key word (Experiment 1) or brand (Experiments 2a and 3) on memory. The pause is also associated with increased preference towards brands (Experiment 2b). These findings demonstrate a new way to enhance recognition of brand names that is not due to a pure generation effect but rather by increasing attention, which increases processing fluency of the target. Copyright © 2011 John Wiley & Sons, Ltd.