THE EXISTENCE OF GOD AND THE CREATION OF THE UNIVERSE

Abstract. Kant argues that any argument for a transcendent God presupposes the logically flawed ontological argument. The teleological argument cannot satisfy the demands of reason for a complete explanation of the meaning and purpose of our universe without support from the cosmological argument. I avoid the assumption of a perfect being, and hence the ontological argument, in my version of the cosmological argument. The necessary being can be identified with the creator of the universe by adding analogical mental relations. The creation of the universe is then shown to reflect modern scientific cosmology as well as stories and metaphors in the Eastern and Western religious traditions and to resolve the problem of evil.     

雇主品牌结构与求职倾向关系

利用重新修订非特指行业的雇主品牌量表,以求职倾向为因变量,通过两个有递进关系的研究,证实不仅雇主品牌结构的功能特征正向影响求职倾向,雇主品牌结构的象征特征与求职者追求的理想自我形象一致性也正向影响求职倾向,表明人们求职时既注重满足个人物质利益的雇主品牌功能特征,也关注求职企业雇主的特征风格与自我理想形象的契合。     

意识是情景记忆加工的必要条件？

在情景记忆的发展历程中,Tulving逐渐地将其与意识相联系。但是,无论来自正常被试的情景记忆中静态的视觉、语词和动态的视觉—动作加工特性方面的研究,还是来自遗忘症患者、婴儿以及动物等方面的情景记忆研究,均表明情景记忆具有无意识特性,这些均与Tulving对情景记忆的界定相矛盾。而情景记忆在人类进化过程中所表现出的自然属性和社会属性,则合理的解释了情景记忆所具有的无意识和意识属性。因此,只有结合情景记忆在人类发展历程所表现出的双重属性,才能宏观、全面地把握情景记忆的整体概貌。     

动态情景中颜色特征和身份特征在返回抑制中的作用

在动态的“线索-靶子”范式中引入隧道刺激, 以靶子与线索的非空间特征相同时的反应延迟测量返回抑制效应。实验1利用单向隧道创设客体的空间位置信息明确且可靠的条件, 考察客体的颜色特征在返回抑制中的作用。实验2利用双向隧道创设客体的空间位置信息不明确的条件, 考察客体的颜色特征在返回抑制中的独立作用。实验3、4分别采用与实验1、2类似的方法, 在动态任务情景中考察客体的身份特征在返回抑制中的作用。结果显示, 线索呈现与靶子呈现的时间间隔较长时, 4个实验中均存在显著的返回抑制效应。这表明, 动态情景中, 客体的空间位置信息明确且可靠时, 颜色特征和身份特征在返回抑制中都发挥着重要作用; 客体的空间位置信息不明确时, 颜色特征和身份特征在返回抑制中也都具有相对独立的作用。     

品牌印象形成与改变的双重加工模型检验

为了探讨品牌印象的双重结构及其形成与改变的心理机制, 在双重加工模型理论基础上, 采用2×2×3完全随机被试间实验设计, 先后进行两个实验研究。结果显示：外显品牌印象的形成与改变遵循规则加工, 内隐品牌印象的形成与改变遵循联想加工, 说明二者是相互独立的两个心理结构, 为双重加工的双重系统观点提供了新证据。Smith和DeCoster (2000)的双重加工模型未考虑被试对信息的卷入程度对联想加工和规则加工的影响, 使其理论解释力不够, 此研究结果正好在这方面取得了进展。     

Effects of consumer perceptions of brand experience on the web: brand familiarity,satisfaction and brand trust

Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e‐performance. E‐tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick‐and‐mortar stores. This study investigates several questions that have been left unanswered in recent studies of consumer behaviour in the context of internet‐based marketing. Its focus lies in addressing the issue of whether there is a direct relationship between brand experience and brand trust or whether there is an indirect relationship via satisfaction or brand familiarity. The results of an empirical study of e‐consumer behaviour show that brand trust is achieved through the following dimensions operating and interrelating as antecedent constructs: first, various brand experiences and the search for information, secondly, a high level of brand familiarity, and thirdly, customer satisfaction based on cognitive and emotional factors. These findings should assist marketers and academics in their understanding of the development of brand trust in an internet‐based environment. Copyright © 2005 John Wiley & Sons, Ltd.     

品牌依恋:理论、测量及与相关变量的关系

品牌依恋是消费心理学和营销领域的重要概念。在理论层面,它描述了品牌与消费者之间的关系,可以有效预测消费者的行为。在应用层面,品牌依恋可以反映营销方案对产品销售的促进作用,因此也受到营销管理者的密切关注。在广泛考察已有文献,特别是近10年国内外文献的基础上,本文对品牌依恋的概念、测量方法、理论模型、影响因素和结果变量、以及与相关变量的辨析等进行了梳理,也对国内品牌依恋的相关研究进行了介绍。最后,未来的品牌依恋的研究应从三个方面开展,包括整合理论观点、提高外部效度和考察文化差异。     

Effects of subcultural differences on country and product evaluations

Most cross‐cultural studies on country of origin or product‐country image (PCI) effects have implicitly assumed that national markets are composed of homogeneous consumers. Although many investigations in this field are described as cross‐cultural, most are in fact cross‐national. The overarching hypothesis of the present research is that PCI effects may vary across subcultures within a country. The results indicate that subcultural differences exist in the evaluation of culturally affiliated countries and their products. Cognitive responses converged to show that consumers' perceived linkages significantly influence the weight given to the country of origin in product evaluations. Several implications for managers and academic researchers are discussed. Copyright © 2003 Henry Stewart Publications.     

我所了解的英国医学伦理学教育

英国的医学伦理学教学强调病人的主体化和“去客体化”．关注病人权利,尤其是弱势群体的权益。融入法律等其他学科的内容,注重跨学科的教学与交流。这样一种教学理念是符合医学伦理学的人文属性。值得我们借鉴。     

Attracting Applicants in the War for Talent: Differences in Work Preferences Among High Achievers

This study examines how several indicators of ability and achievement are associated with individual differences in preferences for job and organizational attributes. Results from a sample of 378 business and liberal arts students suggest that students with high cognitive ability and all types of high achievement place greater importance on interesting and challenging work than do other students. However, on other work attributes (e.g., job flexibility, pay practices, fast-track promotion systems), students with high cognitive ability and high academic achievement (i.e., grade point average) appear to have different preference patterns from those with high social achievement (e.g., extracurricular and leadership activities). Results are discussed in terms of implications for employers and future research.