How identity related goals moderate the role of attributes in product evaluation

This research examines how identity related goals influence product evaluation. It is proposed that products are evaluated based on an attribute level to fulfill an identity related goal. Further, the positive relationship between an attribute level and product evaluation is strengthened by goal activation (the degree to which a goal occupies a consumer's thinking) and goal‐product fit (the extent to which consumers think a product is related to a particular goal). Results of three experimental studies support the above propositions. The research makes contributions in that it identifies two moderators, that is, goal activation and goal‐product fit, in the relationship between attributes ability and product evaluation. First, identity‐related goals are higher order and likely to have higher priority for consumers. However, results in this paper show that it still needs to be activated before it can exert an influence on attribute importance. Specifically, when an identity related goal (e.g., one supportive of the fair trade goal) is activated, it takes over a lower‐order goal (e.g., seek for a good taste or a good priced coffee in this case). As goal activation increases, relevant attributes become more important, and the positive relationship between an attribute level and product evaluation strengthens. Second, this paper introduces a new construct of goal‐product fit into identity‐related goals and product evaluation literature. The results of study three suggest that when goal‐product fit becomes stronger, the relevant attribute that can fulfill the goal becomes more important in the overall product evaluation.     

威胁性刺激注意偏向的时间进程

注意偏向各成分间关系及发生时间进程尚存争议。本研究以情绪图片为刺激,采用类别判断任务,通过眼动技术探讨正常个体对威胁性刺激注意偏向的时间进程。结果显示,(1)向左的首次眼跳概率高于向右,而潜伏期短于向右,存在左侧偏向;(2)注意回避发生在250ms以内,解除锁定困难发生在400ms之后;(3)注意偏向影响类别判断过程。结果表明,注意回避与左侧偏向在威胁性刺激注意偏向形成早期存在相互作用,且比解除锁定困难更早发生。     

The influence of acceptance goals on self‐presentational efforts

The current work examined whether self‐presentational efforts are influenced differently when people hold a goal to establish, maintain or repair an interpersonal connection. Results supported the counterintuitive prediction that participants with a repair goal would convey a less favourably oriented persona (e.g. less friendly, less similar and less genuine) compared to those with an establish or maintain goal. The efforts of repair goal participants were also perceived as less effective. The analysis also showed that certain self‐presentation dimensions (i.e. friendliness, genuineness and similarity) mediated the relationship between acceptance goals and perceived effectiveness. The findings extend and contribute to the self‐presentation and belongingness literatures.     

When an Object Appears Unexpectedly: Object Circumvention in Adults

Obstacles often appear unexpectedly in our pathway and these require us to make immediate adjustments. Despite how regularly we encounter such situations only few studies have considered how we adjust to unexpected obstacles in the pathway that require us to walk around them. The authors considered how adults adjust to the possibility of an obstacle appearing and then also how foot placement is adjusted to circumvent an obstacle. Fifteen healthy adults walked down an 11-m walkway, initially they were told this was a clear pathway and nothing in the environment would change (no gate), they then performed a series of trials in which a gate may (gate close) or may not (gate open) partially obstruct their pathway. The authors found that mediolateral trunk velocity and acceleration was significantly increased when there was the possibility of an obstacle but before the obstacle appeared. This demonstrates an adaptive walking strategy that seems to enable healthy young adults to successfully circumvent obstacles. The authors also categorized foot placement adjustments and found that adults favored making shorter and wider steps away from the obstacle. They suggest this combination of adjustments allows participants to maintain stability while successfully circumventing the obstacle.     

Matching between oral inward–outward movements of object names and oral movements associated with denoted objects

In eight experiments, we explored matching effects between oral approach–avoidance movements triggered by word articulation and meaning of the objects the words denoted. Participants (total N?=?1264) rated their liking for words that featured consonantal muscle stricture spots either wandering inwards (e.g., BODIKA, resembling ingestion movements) or outwards (e.g., KODIBA, resembling expectoration movements). These words were labelled as names for various objects. For objects the use of which entails ingestive oral actions (lemonade and mouthwash) inward words were preferred over outward words. For objects that trigger expectorative oral actions (toxical chemical, pill, and bubble gum) this preference was attenuated or even reversed (outward words were liked more than inward). Valence of the denoted object did not play a role in these modulations. Thus, the sagittal direction of mouth movements during silent reading meaningfully interacted with direction of oral actions associated with the denoted objects.     

Accessibility and characteristics of memories of the future

Recent research suggests that some imagined future events are encoded in memory, leading to the formation of “memories of the future”. However, questions remain regarding the exact components of future event simulations that are encoded and the factors that determine their accessibility. To address these questions, the present study investigated memory for previously imagined future events using both free and cued recall tasks. The results showed that most future event simulations were successfully encoded and remained available in memory after a one week delay, but only some of them were readily accessible, whereas others could only be accessed when relevant cues were provided. Persons and locations were particularly well remembered, suggesting that these components are central to the simulation and memorisation of future events. We also found that memory for future event simulations was related to the clarity and familiarity of represented persons, the subjective feelings of pre-experience and mental time travel, the importance of imagined events to personal goals, and their emotional intensity during the initial simulation phase. Taken together, these findings expand our understanding of the formation, accessibility, and characteristics of memories of the future.     

No thanks! Autonomous interpersonal style is associated with less experience and valuing of gratitude

Gratitude has been promoted as a beneficial emotional experience. However, gratitude is not universally experienced as positive. The current work examines whether an autonomous interpersonal style is associated with differential experience of gratitude. Study 1 found an inverse relationship between trait autonomy and both trait gratitude and positivity of response to receiving a hypothetical benefit from a friend. Study 2 replicated the finding that those higher in autonomy report less trait gratitude, and also demonstrated an inverse relationship between autonomy and valuing gratitude. Study 3 found that those higher in autonomy had more self-image goals and reduced compassionate goals in relationships, and that valuing gratitude mediated the relationship between autonomy and relationship goals. These results show a consistent inverse relationship between autonomy and the experience and valuing of gratitude, suggesting that degree of autonomy is one determinant of whether gratitude is experienced as positive.     

Impact of age-relevant goals on future thinking in younger and older adults

This study investigated how personal goals influence age differences in episodic future thinking. Research suggests that personal goals change with age and like autobiographical memory, future thinking is thought to be organised and impacted by personal goals. It was hypothesised that cueing older adults with age-relevant goals should modulate age differences in episodic details and may also influence phenomenological characteristics of imagined scenarios. Healthy younger and older adults completed the Future Thinking Interview [Addis, D. R., Wong, A. T., & Schacter, D. L. (2008). Age-related changes in the episodic simulation of future events. Psychological Science, 19(1), 33–41. doi:10.1111/j.1467-9280.2008.02043.x] adapted to activate age-appropriate goals. Narratives were scored with an established protocol to obtain objective measures of episodic and semantic details. Subjective features such as emotionality and personal significance showed age differences as a function of goal domain while other features (e.g., vividness) were unaffected. However, consistent with prior reports, older adults produced fewer episodic details than younger adults and this was not modulated by goal domain. The results do not indicate that goal activation affects level of episodic detail. With respect to phenomenological aspects of future thinking, however, younger adults show more sensitivity to goal activation, compared with older adults.