Creating Brand Meaning: A Review and Research Agenda

In this paper I review, from the perspective of experimental research, studies that have examined how brands acquire cultural meaning, and suggest future research directions. McCracken's (Journal of Consumer Research, 13 , 1986 and 71) model of the meaning transfer process gained influence about thirty years ago, but experimental studies of the processes it posited have been limited in their scope. The review is organized around three questions. First, what should be the dependent variables: the types of meanings that can adhere to brands? Second, what have we learned from studies on the types of visual, sensory, and human cues that are the sources of particular types of brand meaning—our independent variables? Third, what do we know, and need to know, about the inferential and other processes through which consumers “take possession” of these brand meanings from these cues? The review concludes with a research agenda.     

Same face,same place,different memory: manner of presentation modulates the associative deficit in older adults

One of the more severe and consequential memory impairments experienced by older adults is the loss of the ability to form and remember associations. Although the associative deficit is often assumed to be unitary, memory episodes may contain different types of associations (e.g., item–item, item–context). Research in younger adults suggests that these different association types may involve different neural mechanisms. This raises the possibility that different association types are not equally affected by aging. In order to investigate this, the current study directly compared memory across item–item and item–context associations in younger and older adults by manipulating the manner of presentation of the associations. Results indicate that the associative deficit in aging is not uniform and that aging has a greater impact on item–context compared to item–item associations. The results have implications for theories of associative memory, age-related cognitive decline, and the functional organization of the medial temporal lobe in aging.     

Item Parameter Drift in Context Questionnaires from International Large-Scale Assessments

The purpose of the current study was to examine the impact of item parameter drift (IPD) occurring in context questionnaires from an international large-scale assessment and determine the most appropriate way to address IPD. Focusing on the context of psychometric and educational research where scores from context questionnaires composed of polytomous items were employed for the classification of examinees, the current research investigated the impacts of IPD on the estimation of questionnaire scores and classification accuracy with five manipulated factors: the length of a questionnaire, the proportion of items exhibiting IPD, the direction and magnitude of IPD, and three decisions about IPD. The results indicated that the impact of IPD occurring in a short context questionnaire on the accuracy of score estimation and classification of examinees was substantial. The accuracy in classification considerably decreased especially at the lowest and highest categories of a trait. Unlike the recommendation from literature in educational testing, the current study demonstrated that keeping items exhibiting IPD and removing them only for transformation were appropriate when IPD occurred in relatively short context questionnaires. Using 2011 TIMSS data from Iran, an applied example demonstrated the application of provided guidance in making appropriate decisions about IPD.     

自动情绪调节对负性情绪面孔注意偏向的影响

本研究通过成语匹配任务启动情绪调节目标,在情绪flanker任务中考察了自动情绪调节启动对注意偏向的影响。结果表明,中性启动条件下,被试表现出对负性情绪面孔的注意偏向,而情绪调节启动条件下,被试对正性、负性情绪面孔的注意分配不存在显著差异。这一结果说明自动情绪调节可以有效地减弱被试的负性情绪面孔注意偏向。     

认知疲劳效应对内隐记忆与外显记忆的影响

本研究通过比较内隐记忆与外显记忆受到认知疲劳影响的情况,以了解内隐记忆的自动化加工机制。实验采用被试内设计,使用词汇判断与词汇再认任务测量内隐记忆与外显记忆。实验结果发现,相对于控制组,疲劳组的被试在完成疲劳任务后内隐记忆成绩显著下降,而外显记忆没有受到影响。结果说明相对于外显记忆,内隐记忆更容易受到认知疲劳影响。内隐记忆虽然是无意识的认知加工,但是与其他自动化加工具有不同的特征。     

Reliability and validity of the Basic Depression Questionnaire

Background/ObjectiveDepressive disorders have a high prevalence around the world. They present a great comorbidity with other disorders like anxiety, thereby making a differential diagnosis very difficult. The Basic Depression Questionnaire was designed to palliate this issue by isolating specific depression symptoms. Our aim is to study the reliability, factorial structure, and differential item functioning of this questionnaire. Method: The sample consisted of 1,397 adults without psychological problems (M_age = 29.76, SD = 11.25, 64.78% women) who completed the CBD. Results: We observed that none of the items presented differential functioning. A monofactorial structure was established. In this model a good fit was obtained by confirmatory factor analysis and a strict invariance by sex. The ordinal alpha was used to check the reliability and it fetched an index of .95. Conclusions: The Basic Depression Questionnaire has adequate psychometric properties. The absence of differential item functioning and the invariance by sex are guarantees of an adequate use to diagnose depression for men and women. So, its clinical use can help to differentiate between the specific diagnoses for depressive disorders and anxiety disorders.     

心理与教育测验中反应时模型应用的优势与举例

基于计算机形式的测验使得收集作答反应时信息成为可能,这些信息的有效利用对心理与教育测验的理论研究和实际应用产生了重大影响。首先,归纳并总结了测验中使用反应时信息的五大优势。其次,分别介绍了4种不同取向下较典型的反应时模型与模型特征,并分别进行评价。再次,较系统地梳理了反应时模型在实践中的应用,使读者了解反应时信息在测验中所发挥的作用。最后,探讨了未来将反应时应用于心理与教育测量领域的几个研究方向。     

The Enjoyment of the Sage and the Common People: A New Perspective on the Cosmology of the Laozi

The Laozi laughs at the joy of those who violate the Dao and praises the suffering of those who attain it,yet this does not mean that the political philosophy of the Laozi does not encompass a notion of happiness,a notion that is grounded in the "enjoyment of something together" (gong le共樂) by the sag and the common people.The philosophical foundation of the Laozi's view of happiness is its cosmology,of which there are two sequences:one is generation and the other is growth.With the influences of Wei/Jin-era metaphysics and Western philosophy,Chinese scholars used to overemphasize generation,tracing only the origin.But in the cosmology of the Laozi,both generation and growth are indispensable,and this is part of the reason why the Dao and the De are equally important in the Laozi.The happiness of the common people does not come from a psychological dependence on or attachment to certain form of domination,but from the full development of each individual's initiative and action affected by Mysterious De.     

Developing new online calibration methods for multidimensional computerized adaptive testing

Multidimensional computerized adaptive testing (MCAT) has received increasing attention over the past few years in educational measurement. Like all other formats of CAT, item replenishment is an essential part of MCAT for its item bank maintenance and management, which governs retiring overexposed or obsolete items over time and replacing them with new ones. Moreover, calibration precision of the new items will directly affect the estimation accuracy of examinees’ ability vectors. In unidimensional CAT (UCAT) and cognitive diagnostic CAT, online calibration techniques have been developed to effectively calibrate new items. However, there has been very little discussion of online calibration in MCAT in the literature. Thus, this paper proposes new online calibration methods for MCAT based upon some popular methods used in UCAT. Three representative methods, Method A, the ‘one EM cycle’ method and the ‘multiple EM cycles’ method, are generalized to MCAT. Three simulation studies were conducted to compare the three new methods by manipulating three factors (test length, item bank design, and level of correlation between coordinate dimensions). The results showed that all the new methods were able to recover the item parameters accurately, and the adaptive online calibration designs showed some improvements compared to the random design under most conditions.