风险决策中的双参照点效应

以预期理论为代表的决策理论认为, 决策者自身的损益状态对风险决策有重要作用, 因此, 将决策者的现状定义为个人参照点。它决定了决策情境是个人获益还是个人损失。个人参照点直接关乎决策者实际的得失, 具有直接性、真实性和绝对性的特征。然而, 社会比较理论认为, 与他人的比较结果同样对风险决策具有不可忽视的意义。因此, 将他人的状态定义为社会参照点。自身的现状与他人状态相比较的结果决定了决策情境是社会获益还是社会损失。社会参照点无关决策者的实际得失, 具有间接性、假设性和相对性的特征。社会参照点通过自我概念、情绪、认知等路径作用于风险决策。更为重要的是, 社会参照点和个人参照点同时存在于风险决策过程中, 决策者对两者的心理感受和行为倾向具有相似性, 因此两者将共同影响决策者的风险选择。基于此, 本文提出风险决策中的双参照点效应。有关双参照点对风险决策过程的影响机制还需进一步的探讨。     

“时间贫穷”对跨期决策和前瞻行为的影响及其认知机制

紧张的社会节奏使人们感觉时间正在变少,从而产生时间匮乏的心理感知和思维模式,这一现象概括为"时间贫穷"。"时间贫穷"会对个体认知判断、情绪和行为控制力产生重要影响。通过行为科学和认知神经科学相结合的研究方法,从行为反应-心理机制-神经机制三个层面研究时间贫穷对跨期决策和前瞻行为的影响。研究分为3个部分:(1)时间贫穷对个体认知判断、情绪和行为控制力的影响;(2)时间贫穷对跨期决策的影响;(3)组织中时间贫穷对前瞻行为的影响。通过系列研究,拟解决3个关键问题:(1)时间贫穷如何影响人们的认知判断,导致非理性决策行为?(2)时间贫穷影响认知判断和跨期决策的神经机制究竟是什么?(3)时间贫穷对管理决策带来哪些挑战?对这些问题的深入探讨,不仅对行为决策理论的发展有重要贡献;而且对组织如何进行有效的管理制度设计,避免个体和组织陷入"时间贫穷陷阱",同样有很强的实践意义。     

A mediating role for anticipated regret in predicting retirement savings intention between groups with (without) past behaviour

A recent global trend has been the shifting of responsibility for retirement income planning from the public purse to individuals, with an associated encouragement to contribute more to retirement savings. This research investigated the influence of anticipated regret on the intention to make extra voluntary retirement savings. Results revealed that anticipated regret plays a powerful affective role in the formation of behavioural intention by conveying the influence of attitude and subjective norm to intention. Implications of the results with respect to possible interventions relating to behaviour change are considered.     

Culture or anonymity? Differences in proposer behaviour in Korea and Germany

This study explores the proposer behaviour in an ultimatum game (UG) frame under anonymous and non‐anonymous conditions among a Korean and German subject pool (n = 590) in comparison. Whereas the anonymous condition is represented by the standard UG, the non‐anonymous condition integrates an aggregate of the Korean cultural context variables university affiliation, regional origin and seniority. The latter, a classic Confucian context variable, is measured by age differentials. The former two are impactful components of so‐called Yongo networks, a unique Korean informal institution identical to Chinese Guanxi ties. Yongo networks, yet underrepresented in research, are said to be a central context variable to explain Korean social ties and decision‐making behaviour. We observe significant differences between the offer behaviours of Korean and German subjects when exposing selected cultural variables. We argue that the behavioural differences observed are in fact due to culture not anonymity.     

What Can Political Psychology Learn from Implicit Measures? Empirical Evidence and New Directions

Implicit measures have become very popular in virtually all areas of basic and applied psychology. However, there are empirical and theoretical arguments that might raise doubts about their usefulness in research on political attitudes. Based on a review of relevant evidence, we argue that implicit measures can be useful to identify distal sources of political preferences in domains where self‐presentation may bias self‐reports (e.g., influence of racial attitudes on voting decisions). In addition, implicit measures of proximal political attitudes can contribute to the prediction of future political decisions by virtue of their capability to predict biases in the processing of decision‐relevant information (e.g., prediction of voting behavior of undecided voters). These conclusions are supported by research showing that implicit measures predict real‐world political behavior over and above explicit measures. The reviewed findings suggest that implicit measures may serve as a useful supplement to improve the prediction of election outcomes. Open questions and potential directions for future research are discussed.     

Variations in decision-making profiles by age and gender: A cluster-analytic approach

Using cluster-analysis, we investigated whether rational, intuitive, spontaneous, dependent, and avoidant styles of decision making (Scott & Bruce, 1995) combined to form distinct decision-making profiles that differed by age and gender. Self-report survey data were collected from 1075 members of RAND’s American Life Panel (56.2% female, 18–93 years, M_age = 53.49). Three decision-making profiles were identified: affective/experiential, independent/self-controlled, and an interpersonally-oriented dependent profile. Older people were less likely to be in the affective/experiential profile and more likely to be in the independent/self-controlled profile. Women were less likely to be in the affective/experiential profile and more likely to be in the interpersonally-oriented dependent profile. Interpersonally-oriented profiles are discussed as an overlooked but important dimension of how people make important decisions.     

Self‐Control Moderates Decision‐Making Behavior When Minimizing Losses versus Maximizing Gains

We examined (1) whether people would be more responsive to the delayed consequences of their decisions when attempting to minimize losses than when attempting to maximize gains in a history‐dependent decision‐making task and (2) how trait self‐control would moderate such an effect. In two experiments, participants performed a dynamic decision‐making task where they chose one of two options on each trial. The increasing option always gave a smaller immediate reward but caused future rewards for both options to increase. The decreasing option always gave a larger immediate reward but caused future rewards for both options to decrease. In Experiment 1 where the two options had equivalent expected value in the long run, participants were more prone to select the increasing option, which yielded larger benefits on future trials, in the loss‐minimization condition than in the gain‐maximization condition. Trait self‐control moderated the effect of losses by enhancing the effect for low self‐control participants while attenuating it for high self‐control participants. In Experiment 2 where selecting the increasing option was suboptimal, low self‐control participants still attempted to reduce losses on future trials by selecting the increasing option more often than high self‐control participants. These results suggest that decision makers value delayed consequences of their actions more in a losses domain relative to a gains domain and low self‐control individuals are more susceptible to such an effect. Copyright © 2014 John Wiley & Sons, Ltd.