广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

Five-item Francis scale of attitude toward Christianity: construct and nomological validity and internal consistency among Colombian college students

The Spanish version of the five-item Francis scale of attitude toward Christianity is a refinement of the short version of the Francis scale of attitude toward Christianity. The scale is a good measurement for intrinsic religiosity. It has been applied previously among Colombian adolescent students. The internal consistency and construct and nomological validity were tested among a sample of 1349 Colombian college students from Santa Marta, Colombia. Participants were aged between 18- and 30-years-old; 51% were men; and 68% were social science students. Exploratory analysis factor, Cronbach alpha and omega McDonald were computed. The scale showed high internal consistency (both alpha and omega = .96) and excellent construct and nomological validity (one factor which explained for 88% of variance; women scored higher than men; and Protestants scored higher than Catholics and students with other religion filiations). The five-item Francis scale can be used further researches in Hispano-America among college students.     

Reflections on the work of Hanna Segal (1918–2011),

This paper is based on a talk given at the conference to celebrate the Work of Hanna Segal and attempts to summarise her contribution to psychoanalysis. I suggest that in addition to being the important presenter of the work of Melanie Klein, she made major contributions to our understanding of many analytic ideas, for example, symbol formation, the usefulness of the concept of the death instinct and the relation between phantasy and reality. She was a pioneer in the analytic treatment of psychosis and sh wrote important papers on literature and aesthetics. She was a great teacher and emphasised the central role played by the analytic setting in representing the attitude of the analyst.     

The own‐age face recognition bias is task dependent

The own‐age bias (OAB) in face recognition (more accurate recognition of own‐age than other‐age faces) is robust among young adults but not older adults. We investigated the OAB under two different task conditions. In Experiment 1 young and older adults (who reported more recent experience with own than other‐age faces) completed a match‐to‐sample task with young and older adult faces; only young adults showed an OAB. In Experiment 2 young and older adults completed an identity detection task in which we manipulated the identity strength of target and distracter identities by morphing each face with an average face in 20% steps. Accuracy increased with identity strength and facial age influenced older adults' (but not younger adults') strategy, but there was no evidence of an OAB. Collectively, these results suggest that the OAB depends on task demands and may be absent when searching for one identity.     

On the statistical and theoretical basis of signal detection theory and extensions: Unequal variance, random coefficient, and mixture models

Basic results for conditional means and variances, as well as distributional results, are used to clarify the similarities and differences between various extensions of signal detection theory (SDT). It is shown that a previously presented motivation for the unequal variance SDT model (varying strength) actually leads to a related, yet distinct, model. The distinction has implications for other extensions of SDT, such as models with criteria that vary over trials. It is shown that a mixture extension of SDT is also consistent with unequal variances, but provides a different interpretation of the results; mixture SDT also offers a way to unify results found across several types of studies.     

Conditioned reinforcement and response strength

Stimuli associated with primary reinforcers appear themselves to acquire the capacity to strengthen behavior. This paper reviews research on the strengthening effects of conditioned reinforcers within the context of contemporary quantitative choice theories and behavioral momentum theory. Based partially on the finding that variations in parameters of conditioned reinforcement appear not to affect response strength as measured by resistance to change, long-standing assertions that conditioned reinforcers do not strengthen behavior in a reinforcement-like fashion are considered. A signposts or means-to-an-end account is explored and appears to provide a plausible alternative interpretation of the effects of stimuli associated with primary reinforcers. Related suggestions that primary reinforcers also might not have their effects via a strengthening process are explored and found to be worthy of serious consideration.     

大学生对乞丐的态度及其与利他主义的相关研究

乞丐问题是现今我国颇受关注的社会问题。本文以大学生为被试,使用自编《大学生对乞丐态度问卷》,探讨了大学生乃至大众对乞丐错综复杂的态度。结果显示：大学生对乞丐的态度较为复杂,通过因素分析我们得出了5种态度,即尊重、漠然、同情、歧视和权利认同。我们还探讨了大学生对乞丐的不同态度之间、与利他主义倾向的相关关系,以及这些关系的产生原因。     

Static and dynamical ageing processes at room temperature in a Fe25Ni0.4C virgin martensite: effect of C redistribution at the nanoscale

The work-hardening behaviour of virgin martensitic steel has been investigated in a strictly un-aged state and after various ageing conditions. At room temperature (RT), the un-aged alloy shows astonishing tensile performances (ultimate tensile stress?=?1600?MPa/uniform elongation?=?15%) but unexpected serrations. These serrations can be suppressed by static ageing (at RT or higher) while maintaining the initial work-hardening rate (ageing at RT). Parallel investigations using atom probe tomography reveal that the distribution of carbon at the atomic scale evolves from purely homogeneous for virgin martensite to partly segregated at a very fine scale (5–10?nm) after static ageing. This particular mechanical behaviour can therefore be associated with a very local decrease in available carbon in solid solution due to redistribution and segregations on defects (nanotwins) that occurs rapidly, even after few days at RT.     

Reflections on knowledge and experience

As analysts become more experienced, theoretical knowledge becomes more integrated and implicit and is gradually transformed into the practical wisdom (phronesis) described by Aristotle. While this leads to greater freedom in ways of working, it remains conditional on the consistent disciplined practice represented by the analytic attitude. In the context of my own development as an analyst, I suggest that increasingly the analyst works from the self rather than the ego and link this with Fordham's account of ‘not knowing beforehand’. Some implications for boundaries, enactment and the use of personal disclosure are discussed in relation to clinical material. I compare analysis with the wisdom traditions of religious practice and suggest that analysis is concerned with a way of living rooted in humane values of compassion and benevolence.     

Patterns of Aggression in Parents and their Children

In this research, we examined children's awareness of inconsistencies in messages that are meaningful for children, instructions for games. In the first experiment, kindergarten (n = 25) and second- (n = 25) and fourth-grade (n = 26) children were individually read the instructions for two games, each of which included two inconsistent statements. Chi-square analyses yielded a significant effect for grade for one game (p < .05) and a marginally significant effect for a second game (p < .10). In a second experiment, second- (n = 40), fourth- (n = 40), and sixth-grade (n = 40) children were read the instructions for two games, each of which included two statements that were inconsistent. An analysis of variance demonstrated that with an increase in grade, there was a significant increase (p < .001) in awareness that a message contained an inconsistency. The analysis also indicated that the subjects were more willing (p < .08) to question an adult than they were to question a child about an inconsistency. Moreover, a regression analysis indicated that awareness of inconsistencies in the rules for games was significantly related to memory (p < .001) and to one's ability to note inconsistencies in shorter, simpler messages (p < .001).