企业幽默能否化解消费者抱怨:幽默类型与关系范式的匹配

幽默可以促进沟通效果,实践中许多企业运用幽默来回应消费者抱怨。然而既有文献对于幽默能否以及如何有效化解抱怨缺乏系统深入的研究。本文则基于良性冲突理论与关系范式理论探究了企业幽默式抱怨回应策略对不同关系范式下消费者的影响。通过二手数据分析和实验法,本文发现:对于唤醒度较低的负面情感导致的消费者抱怨,企业幽默(相较于非幽默)的抱怨回应策略更有助于改善消费者品牌态度;而且,不同类型的幽默化回应作用不同,自强型幽默的抱怨回应对改善共有关系范式下消费者品牌态度更有效,自嘲型幽默的抱怨回应则有助于改善共有和交易关系范式下消费者的品牌态度;幽默回应策略与关系范式通过影响消费者的良性评价而作用于品牌态度。     

Building self-control strength: Practicing self-control leads to improved self-control performance

Self-control performance may be improved by the regular practice of small acts of self-control.Ninety-two adults’ self-control capacity was assessed using the stop signal paradigm before they started practicing self-control and again at the end of 2 weeks. Participants who practiced self-control by cutting back on sweets or squeezing a handgrip exhibited significant improvement in stop signal performance relative to those who practiced tasks that did not require self-control. Participants who did not practice self-control believed that the tasks should improved self-control, engaged in tasks that were effortful and made self-control salient, but did not actually require self-control. Supplemental analyses suggested that only practicing self-control built self-control capacity; the improved outcomes cannot be explained by self-fulfilling prophecies, increased self-efficacy or awareness of self-control. The results may have implications for understanding the development of self-control in both children and adults, as well as clinical implications for treating disorders that involve low self-control.     

朱熹理学视域中的“乾坤”

朱熹在继承前贤学说的基础上,在其理学视域中对乾坤二卦的意蕴提出了深辟的见解。他指出,乾坤乃是健顺之理,此健顺之理既是天道运行的基本品格,也是人物所本具之性,健顺之道通贯天人。从天人宇宙生化消息的理气关系着眼,朱熹认为"元亨利贞"是理气运化的具体展现,是"一个道理之大纲目",元亨利贞呈现之理即是宇宙生生不息的生理。在他看来,"元亨利贞"的义理关系与《太极图》完全一致,既是在表达一种宇宙本体论,也是在表达一种性情论。以朱熹之见,乾坤健顺之道落实于人生界具有功夫论的意义,是成就人生德业的基本修养途径,既强调刚健进取,又注重虚顺守敬,内外两进。朱熹对健顺之性和健顺功夫的体认最终都被写进《四书章句集注》之中,成为其理学思想的重要内容。     

青少年重复梦主题的调查研究

该文通过对615名青少年进行《重复梦调查问卷》、梦的态度量表、幸福感指数量表等三份问卷的调查,结果发现:1)青少年重复梦的发生频率较高,86.4%的青少年做过重复梦;2)青少年重复主题的梦是最普遍的,占总数的32.4%;3)重复梦的发生频率个体差异较大,难以发现固定规律;4)重复梦里的情绪多为负性的情绪,占58.4%,其中恐惧是重复梦中体验最多的情绪,占38.0%;5)青少年重复梦发生频率最高的两大主题就是被追赶和坠落;6)是否做过重复梦与梦的态度显著相关,现在还在做重复梦的群体对梦的态度最积极;7)有没有重复梦与个体的主观幸福感指数不存在显著相关。     

派遣制员工对雇用形式的认知与其工作态度的关系研究

采用派遣制员工对雇用形式的认知等5项问卷,对270名派遣制员工进行测查。结果发现:(1)派遣制员工组织认同、工作投入和工作满意度均处较高水平,离职倾向相对较低。(2)78.9%知道自已的派遣制身份;33.1%愿意作为派遣制员工;对于派遣制存在模糊认识和矛盾心态。(3)知道派遣制身份者组织认同、工作奉献、工作意义和工作乐趣等显著高于不知道者;愿意作为派遣制员工者工作满意度、工作意义和工作奉献显著高于不愿意者。对雇用形式的认知在一定程度上决定派遣制员工的工作态度。     

群体断层强度测量指标的构建与检验：一个整合的视角

群体断层概念近些年来在理论和实证研究方面都取得了重要的进展, 但有关断层强度的测量却始终呈现出滞后的态势。已有的文献表明只有FLS, Fau和PMD三个指标对群体断层强度进行了系统而完整的测量, 且三个指标都表现出相当的稳健性。尽管如此, 三大指标却都没有能够反映断层宽度这个重要维度。本研究在以往文献的基础上构建了整合群体断层强度测量指标, 很好地解决了这一问题。整合群体断层强度指标具体表现为亚群体内部一致性、亚群体间差异性和断层宽度的乘积。我们从以往研究中提炼了10个准则对新构建的指标进行了检验, 结果显示, 整合群体断层强度指标要显著优于以往的测度, 10个准则全部能够很好地拟合。本研究最后讨论了基于主观感知的断层强度的测量问题, 并提出了采用回归系数作为衡量亚群体间距离的PMD改进算法。     

成就动机和性别对风险倾向的预测作用

研究通过对等同绝对值(CE)的比较将冒险倾向转换为可以量化比较的变量,旨在探讨成就动机和性别在经济获益和损失的各种概率情景下对冒险倾向的预测作用。结果发现,高低成就动机组并没有表现出冒险倾向的显著差异。进一步的相关分析发现,成就动机中的回避失败维度与获益情景下的冒险倾向相关显著,而追求成功维度与各个情景下的相关都不显著。以回避失败维度聚类得到的高低回避失败组,体现出来的冒险倾向趋势显示高回避失败组的被试在获益低概率、获益中等概率、获益高概率、损失低概率、损失中等概率和损失高概率6种情景下都更加回避冒险,而且两组等同绝对值中位数的差异在获益中等概率和获益高概率两种情况下达到显著。另外,冒险倾向的性别差异只在损失中等概率和损失高概率两种情景中达到显著,这两种情况下都是女性更冒险,这与传统的女性更保守的刻板印象不同。     

How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes

Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something . In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led to conceptualize the same preference as being in favor of the other candidate. Study 2 showed that this effect was not due to a priming process, while Study 3 provided evidence for the effect's generalizability.     

The patient's private construction of meaning and canons of science: Freud's case studies noch einmal1

Starting from Freud's classical case studies, the author highlights the tension between the psychoanalytical starting point in the subject's own meaning construction and the claims of the professional expert to objectivity, privileged knowledge and interpretative precedence. Psychoanalytic investigation of subjective phenomena came into existence parallel with Freud's magnifi cent project to furnish ‘a psychology that shall be a natural science’. The privileged knowledge of the specialist was substituted by the explicit intention to listen to the individual's own stories and private explanatory constructions. In order to investigate the territory of the unconscious, Freud had to develop various strategies for uncovering and correcting errors, and for testing clinically anchored hypotheses. However, Freud regularly failed to follow his own intentions. The thesis the author presents here is that departures from the explicit ambition to follow the subject's own meaning construction, and departures from the scientifi c attitude, easy to trace in Freud's case studies, accompany each other. These departures have had far‐reaching consequences for the present status of the psychoanalytic knowledge.     

Consumer attitudes towards the future and some purchase patterns

The research detailed in this paper had two objectives. First, to carry out an exploratory analysis and a measurement of consumer attitudes towards the future (CATF). Secondly, to check whether a stronger or weaker attitude permits the detection of differences in some purchase patterns. After a review of the literature, an empirical study, representative of the Spanish population, is presented. A two‐dimensional structure of CATF and its acceptable goodness‐of‐fit with the statistical Weibull function were found. Hypotheses related to the adoption of purchasing patterns were also contrasted. The results disclose that a higher CATF is found when consumers have a clear idea of what they want to buy, are loyal to their usual outlets, prefer to pay cash and are not spendthrift. Finally, several future research directions are proposed. Copyright © 2005 John Wiley & Sons, Ltd.