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191.
Mass media campaigns that promote responsible drinking are rarely tested for their usefulness in reducing heavy alcohol consumption. Existing campaigns that appeal to responsible drinking while simultaneously displaying young people in social drinking situations may even have paradoxical effects. To examine such possible effects, we drew on a real-world media campaign, which we systematically modified on the basis of recent prototype research. We pilot tested questionnaires (using n = 41 participants), developed two different sets of posters in the style of an existing campaign (n = 39) and investigated their effectiveness (n = 102). In the main study, young men were randomly assigned to one of three conditions: sociable or unsociable binge drinker prototype condition or a control group. Outcome variables were intention, behavioural willingness, attitude, subjective norm, self-efficacy, prototype evaluation and prototype similarity with respect to binge drinking. Binge drinking as a habit was included to control for the fact that habitual drinking in social situations is hard to overcome and poses a particular challenge to interventions. The manipulation check showed that the experimental variation (sociable vs. unsociable drinker prototype condition) was successful. Results of the main study showed that the sociable drinker prototype condition resulted in a higher willingness and – for those with less of a habit – a higher intention to binge drink the next weekend. The unsociable drinker prototype condition had no effects. The results imply that the social components of mass media campaigns might inadvertently exacerbate binge drinking in young men. We therefore advocate against campaigns including aspects of alcohol consumption that might be positively associated with drinker prototype perception. Finally, we provide suggestions for future research.  相似文献   
192.
Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the valence of various scenes in which the brand is repeatedly placed on brand attitude. Direct evaluative conditioning theory suggests that pairing a brand repeatedly with various positive (negative) stimuli positively (negatively) affects brand attitude. The results of 2 experimental studies indicate that when a brand is repeatedly and prominently placed in different affective scenes of the same valence (a series of either positive or negative scenes), the affect aroused by those scenes influences explicit and implicit brand attitudes. In addition, whereas previous research found negative effects of brand prominence on brand evaluations, this study found that prominence positively moderates the affect transfer from the valence of various scenes on brand attitude. This implies that by placing the brand in various positive scenes, prominent brand placements can have a positive effect on recall and recognition and on brand attitude, which transcends the previously declared paradox of prominent placement.  相似文献   
193.
运用元分析方法考察自我损耗对运动表现影响及其调节变量。通过中英文文献搜索,共纳入31篇文献和37个效应量,总样本量为1613。结果:(1)总体效应量检验发现,运动任务中的自我损耗为中等效应量,d=0.55,95%CI为[0.39,0.71];由于存在发表偏倚性,该中等效应量可能会被高估。(2)调节变量检验发现,自我损耗效应量较少受研究对象来源、研究对象类型和运动任务类型的影响;但受损耗任务类型和技能型任务中压力情境的影响。(3)执行运动任务时,主观体力感、心率和肌电等指标不存在自我损耗效应。这些研究结果支持了自我控制的力量模型具有普遍适用性,自我控制资源的领域普遍性以及自我控制的力量模型与注意控制理论整合的观点。未来研究应严格控制实验条件、拓展运动任务中自我损耗应对和自我控制训练的研究。  相似文献   
194.
Interventions that increase help‐seeking among people with depression have the potential to save lives. Several efforts have been impressively successful; however, research has also chronicled inconsistent results, with some endeavors indicating boomerang effects. The goal of the current analysis is to synthesize select findings from cognitive theorizing on depression with persuasion scholarship to explain how and why the combination of unfavorable attitudes toward help‐seeking, attitudes that are increasingly resistant to influence, psychological reactance, and cognitive errors can result in challenging responses to messages encouraging help‐seeking among people with depression. In addition, we highlight the importance of utilizing theory‐based approaches to circumvent resistance to persuasion and provide an explanation as to why the provision of immediate help‐seeking mechanisms could be a key aspect of successful intervention efforts. We also stress the importance of formative research and pilot testing, and warn against the potentially harmful error of assessing messages targeting people with depression on those without heightened levels of depressive symptomatology. Ideally, this effort will draw attention to the challenge of persuading people with depression to seek help and also motivate social psychologists to consider the ways they can use their craft to positively influence the health and well‐being of people with depression.  相似文献   
195.
Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. In this study, a 2 (product price: high vs. low) × 2 (e-retailer reputation: high vs. low) experimental design was used to understand whether the product price and e-retailer reputation will influence consumers' perceived risk, attitude toward the website and purchase intention. The results of this study indicate that perceived risk negatively influences consumer attitude toward the website and online purchase intention, while consumer attitude toward the website positively influences purchase intention. Moreover, involvement moderates the influence of product price and e-retailer reputation only on social risk but does not have a significant effect on consumer attitude toward the website. This study contributes to a more comprehensive understanding of online auction users' behavior. Finally, the managerial implications, limitations and future research directions are also provided.  相似文献   
196.
Examined personality variables as predictors and moderators of strength-related attitude dimensions (SRAD) using multilevel modeling. Results revealed significant person-level variation in attitude importance, extremity, and ambivalence across attitude objects. Study 1 found the personality variable of need to evaluate (NE) predicted extremity across attitude objects, and finding meaning in life (ML) was predictive of importance across objects. Study 2 revealed that neuroticism and state anxiety were significant predictors of ambivalence across attitude objects. Finally, the NE, the Need for Cognition, and Openness to Experience each moderated the within-person relationship between extremity and ambivalence across objects, with higher values on the individual difference variables being related to stronger within-person relationships. Implications for research on attitude strength and the relationships between personality variables and attitudes are discussed.  相似文献   
197.
In his now‐classic research on inoculation theory, McGuire (1964 ) demonstrated that exposing people to an initial weak counterattitudinal message could lead to enhanced resistance to a subsequent stronger counterattitudinal message. More recently, research on the valence‐framing effect ( Bizer & Petty, 2005 ) demonstrated an alternative way to make attitudes more resistant. Simply framing a person's attitude negatively (i.e., in terms of a rejected position such as anti‐Democrat) led to more resistance to an attack on that attitude than did framing the same attitude positively (i.e., in terms of a preferred position such as pro‐Republican). Using an election context, the current research tested whether valence framing influences attitude resistance specifically or attitude strength more generally, providing insight into the effect's mechanism and generalizability. In two experiments, attitude valence was manipulated by framing a position either negatively or positively. Experiment 1 showed that negatively framed attitudes were held with more certainty than were positively framed attitudes. In Experiment 2, conducted among a representative sample of residents of two U.S. states during political campaigns, negatively framed attitudes demonstrated higher levels of attitude certainty and attitude‐consistent behavioral intentions than did attitudes that were framed positively. Furthermore, the effect of valence framing on behavioral intentions was mediated by attitude certainty. Valence framing thus appears to be a relatively low‐effort way to impact multiple features associated with strong attitudes.  相似文献   
198.
The money attitude of covert and overt narcissists was studied. Both covert and overt narcissism predicted the power-prestige dimension of money attitude, which were both mediated by the need for social power. Interestingly, the relationship for covert narcissism was also mediated by the fear of negative social evaluation, confirming its socially vulnerable and hypersensitive features. In addition, the anxiety and distrust factors of money attitude were correlated with covert narcissism only. Anxiety was explained by the need for power and avoidance motivation, but no significant mediator was found for distrust. These findings provide evidence to the similarities and differences between the two types of narcissism. They also shed light on narcissists’ money-related behaviors, such as investment strategy and consumer behaviors.  相似文献   
199.
This article analyzes the association between knowledge of the Truth and Reconciliation Commission (TRC), evaluation of TRC's achievements, experience of victimization, attitudes toward remembering and forgetting past political violence, perceptions of socioemotional climate (SEC), belief in forgiveness and attitudes toward violence in Peru based on a study conducted in three Peruvian cities with different rates of victimization due to political violence during 1980–2000 (n = 1200). Results showed that a positive attitude toward remembering the past of political violence was predominant and related to a positive evaluation of TRC's achievements. Attitude toward remembering also has an ambivalent collective effect increasing both positive and negative SECs, and it is less accepted by victims of political violence. On the other hand, attitude toward forgetting is less accepted by participants, and it also has an ambivalent effect by increasing positive and negative SECs. Attitude toward forgetting has more societal costs, since it is related to attitudes toward violence and decreased knowledge and a positive evaluation of TRC. In general, findings suggest that remembering traumatic events has an emotional cost, but also it is shown that remembering seems to be more beneficial for society in the long‐term than forgetting.  相似文献   
200.
如何开展员工情绪劳动管理,避免负面行为结果,是服务行业面对的重要问题。以788名呼叫中心员工为研究对象,本文获得的结果表明:1)表层动作显著促进主动破坏行为,而深层动作的影响不显著。2)政策强度感知显著调节表层动作与主动破坏行为间关系;当政策强度感知较低时,表层动作对主动破坏行为的正向影响更为显著。3)情感社会分享显著调节深层动作与主动破坏行为间关系;当情感社会分享水平较高时,深层动作对主动破坏行为的负向影响更为显著。本研究从资源保存视角提出工作场所开展情绪劳动管理的有效策略。  相似文献   
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