模糊产品展示对产品态度的影响机制

本文基于关联习得理论, 探讨了模糊产品展示对产品态度的影响。结合4个实验的结果, 发现模糊产品展示对产品态度的影响呈现倒U型。相比于低模糊度的产品展示, 中等模糊度的产品展示能够激发更高水平的柔软度感知, 进而提升产品质量评价, 最终导致产品态度更积极。但过高模糊度的产品展示会激发消费者强烈的消极情绪, 消极情绪对产品态度的消极影响会抵消掉柔软度感知的积极影响, 最终导致产品态度的降低。     

有自杀意念大学生的内隐态度探析

该文结合Greenwald开创的内隐联想测验,自编IAT程序,对有自杀意念大学生的内隐态度进行了相关研究。结果显示,有自杀意念大学生较无自杀意念大学生的内隐态度对自杀类词语敏感等。家庭所在地为农村对有自杀意念大学生的内隐态度有显著性影响。     

概念图对学生成绩和态度影响的元分析

这个元分析评论了学生利用概念图进行学习的实验研究.首先按照元分析的标准选择文章,从涉及3623名被试的26项研究中抽取27个独立效果量.不同年级水平的学生应用概念图学习科学、心理学和统计学等课程的内容.后测评估了知识的唤起和迁移.在不同的教学条件、教学情境和方法中,应用概念图策略都使得学生的成绩增加、学生对学习的态度变得更加积极肯定、降低了学生对学习的焦虑.平均效果量依据概念图的使用方法和对照组的特点而改变,不同的研究存在显著的异质.     

学习态度与学习成绩的相关研究——以学习考勤记录与课堂提问成绩作为学生平时成绩的初步探讨

本研究以大学生的学习考勤记录与课常提问成绩作为其平时成绩的方法,对学习态度与学习成绩的相关进行了初步探讨.研究表明,由学习考勤记录与课堂提问成绩组成的平时成绩与学习总成绩呈现极其显著的相关,证明学习态度对学习成绩具有重要的影响,能在一定程度上对后者进行预测;同时,说明以学习考勤记录与课堂提问成绩作为平时成绩的方法,对于评估学生的学习态度和学习结果具有一定的可行性和有效性.     

态度改变：说服策略研究的回顾与展望

态度是社会心理学研究的重要领域,近年来研究者发现通过说服可以改变个体的态度,所以态度的说服策略成为一个研究的重点。说服包括了陈述论据和事实,推理,做结论和说明所推荐行为方式的积极效果,所有的一切都是为了使受众相信并且按照这种行为方式行事。本文沿着历史的脉络,从不同的角度阐述了各种说服策略的理论解释及其实验研究,并在此基础上叙述了说服策略未来研究趋势。     

Test of a Level of Aspiration model of group decision making: Non-obvious group preference reversal due to an irrelevant alternative

We conducted two experiments that investigated a non-obvious prediction of a Level of Aspiration (LOA) model of group decision making. In both experiments, groups chose among three alternatives, A, B, and C, with C always being least preferred by all of the group members. In each experiment, by manipulating the nature of alternative C, we created two conditions differing in whether only A or only B was acceptable to all members. In support of the LOA model, groups tended to choose the alternative acceptable to all members, even when (Experiment 2) a majority of members most preferred a different alternative. Implications of the results for the LOA model are discussed in the context of social choice theory.     

The Neural Basis of Implicit Attitudes

ABSTRACT— Evidence that human preferences, beliefs, and behavior are influenced by sources that are outside the reach of conscious awareness, control, intention, and self-reflection is incontrovertible. Recent advances in neuroscience have enabled researchers to investigate the neural basis of these implicit attitudes, particularly attitudes involving social groups. From this research, a model with three identified neural components related to the automatic activation and regulation of implicit attitudes is beginning to emerge. The amygdala is implicated in the automatic evaluation of socially relevant stimuli, while the anterior cingulate and dorsolateral prefrontal cortices are involved in the detection and regulation, respectively, of implicit attitudes. Further support for this model comes from the inclusion of these regions in current models concerning the cognitive regulation of emotion and the detection of conflict. The identification of a putative neural substrate for implicit attitudes has had a direct impact on psychological research into their nature and operational characteristics. We discuss how this emerging neural model has influenced current research on implicit attitudes and describe the importance of such models for directing future research.     

The effects of the Yazıköy‐epicentre Burdur earthquake (12 May 1971) on the residents of the village

The majority of the population in Turkey lives with the risk of earthquakes. The public is affected deeply by earthquakes socially, economically and psychologically. This study aims to examine the knowledge, attitudes, and perceptions of the survivors of the 1971 Burdur earthquake and its sociocultural effects. A total of 76 individuals took part in the study. The data for the research were collected through participant interviews with the use of the semi‐structured interview form. Findings indicate that the participants are not sufficiently knowledgeable about earthquakes, that their knowledge is not based on scientific grounds, that their attitudes towards earthquakes reflect fatalistic and local cultural elements, and that their socio‐economic status plays an important role in their perspectives on earthquakes. The findings of this study are thought to form a basis for researchers for future study.     

不同程度吸烟者内隐态度测量范式下的ERP研究

采用内隐联想测验的WIAT范式研究不同程度吸烟者的内隐态度,并用ERP技术探讨吸烟者相容与不相容任务的脑内时程变化。WIAT结果发现,只有程度深组对吸烟持明显消极态度。ERP结果表明,在不相容任务中程度深组诱发了比程度浅组更大的P2,说明程度深组对与积极相联的吸烟词早期注意增强。同时程度深组的不相容任务诱发了比相容任务更大的LPC,提示程度深组晚期对吸烟词有正性情绪加工。     

从生育态度看思维方式对个体传统性与现代性的影响

本研究旨在从人们的生育态度中探讨中国人思维方式对传统性与现代性有何影响。研究分两部分:第一部分用相关研究的方法探讨思维方式与中国人的传统性与现代性的关系;第二部分设计了一个能够反映中国人传统性和现代性的情境问卷,通过测量人们的生育态度,来进一步证实思维方式对传统性和现代性的影响。通过对257名被试问卷调查结果的分析发现:思维方式和中国人的传统性与现代性之间有着密切的关系,对情境问卷的进一步分析发现思维方式和情境因素一起影响人们的生育态度。研究结果对我们理解中国人思维方式的影响有着重要的理论和实际价值。