元认知:态度与说服研究的新视角

态度元认知指个体对所持态度的主观判断(如态度是否正确、重要与否等),是态度强度的重要维度,并能在态度说服过程中发挥关键作用。首先介绍态度元认知的主要成分(态度确定性、重要性及矛盾性),然后重点阐述新近对态度说服元认知过程的解释模型:认知加工精细程度模型(ELM),内隐-外显双过程模型(APE)和元认知模型(MCM),并从来源属性(来源可信度)、受众属性(情绪及身体动作)、信息属性(信息与受众的匹配程度)和情景四个方面阐释了影响说服元认知过程的因素。未来可以在态度元认知成分及其影响、说服元认知过程的心理机制、态度元认知神经机制等方面展开进一步研究。     

Do you find exercise pleasant or unpleasant? The Affective Exercise Experiences (AFFEXX) questionnaire

Suggestions that affective experiences may influence exercise motivation have commonly appeared since the dawn of exercise psychology. However, a measure that captures the nature, the antecedents, and the motivational implications of such experiences has been lacking. We developed the Affective Exercise Experiences (AFFEXX) questionnaire to assess the constructs within a conceptual model, according to which core affective exercise experiences (pleasure-displeasure, energy-tiredness, calmness-tension) are influenced by six antecedent appraisals and, in turn, shape attraction or antipathy towards exercise. We report results from three studies (N = 1799) evaluating internal consistency, test-retest reliability, and factorial, convergent, discriminant, construct, and criterion validity. We show that attraction-antipathy correlates with vigorous (0.55) and moderate-to-vigorous (0.48) self-reported physical activity, and accounts for 11–12% and 6–7% of additional variance, respectively, beyond variance explained by self-efficacy and behavioral intention. Affective exercise experiences warrant further study as possible contributors to motivation. The AFFEXX is available from this link: https://doi.org/10.17605/OSF.IO/EF76R.     

Do Disagreeable Political Discussion Networks Undermine Attitude Strength?

How attitudes change and affect behavior depends, in large part, on their strength. Strong attitudes are more resistant to persuasion and are more likely to produce attitude‐consistent behavior. But what influences attitude strength? In this article, we explore a widely discussed, but rarely investigated, factor: an individual's political discussion network. What prior work exists offers a somewhat mixed picture, finding sometimes that disagreeable networks weaken attitudes and other times that they strengthen attitudes. We use a novel national representative dataset to explore the relationship between disagreeable networks and attitude strength. We find, perhaps surprisingly, no evidence that disagreements in networks affect political attitude strength. We conclude by discussing likely reasons for our findings, which, in turn, provide a research agenda for the study of networks and attitude strength.     

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

People frequently observe others’ consumption, making inferences about both the consumer and the consumed brands. Although these observations are often beneficial for brands, this research demonstrates that observing luxury brand consumers whose consumption arose from unearned (vs. earned) financial resources reduces observers’ brand attitudes when observers place a high value on fairness. When fairness values are high, observers do not perceive luxury brand consumers who use unearned (vs. earned) consumption resources as prestigious, and in turn, lower prestige perceptions adversely affect observers’ brand evaluations for luxury brands. Consistent with our theorizing regarding the signaling of prestige, the joint effect of consumers’ consumption resources and observers’ fairness values on observers’ brand attitudes does not hold for nonluxury brands, which are not associated with prestige and thereby are not denigrated when the consumer is not perceived as prestigious. This research sheds light on the role of moral values in marketplace judgments of luxury consumption and brand attitude by considering the influence of consumption resources on observers’ judgments.