Small wonders of the Indian market

Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications.     

Symbolic consumption in teenagers' clothing choices

The importance of the symbolic properties of goods has been explored in depth among adult consumers, but there has been less attention given to the symbolic consumption of young people. This study explores the subject of symbolic consumption with specific reference to clothing in the teenage market. Thirty‐eight young people were interviewed, and age, sex and social position variations were considered. The results of this study suggest that conspicuous consumption is relevant for young people, and that they are a group which is adept at reading the signals represented in clothing choices. The authors found that the clothes choices made by young people are closely bound to their self‐concept, and are used both as a means of self‐expression and as a way of judging the people and situations they face. Evidence was also found that clothing has a function in role fulfilment, making the wearer more confident and capable. Overall, clothing can be viewed as an essential social tool in the lives of teenagers. Copyright © 2004 Henry Stewart Publications Ltd.     

Visuo‐spatial play experience: forerunner of visuo‐spatial achievement in preadolescent and adolescent boys and girls?

This cross‐sectional study explored whether participation, from early childhood, in play involving different cognitive abilities predicts visuo‐spatial achievement at ages 9, 12, and 15. Based on parental assessment, prior and present practice of spatial manipulation play was found to be consistently more frequent in boys than in girls; the reverse held true for verbal expression play. Whereas boys did not significantly outperform girls in three visuo‐spatial tasks, girls were superior on a contrastive vocabulary task. In general, with IQ statistically controlled, regression analyses showed that estimated past and present spatial manipulation play predicted both genders' proficiency in the water‐level task and Embedded Figures Test, as did mothers' socioeconomic status for Block Design performance. Contrastingly, a negative relation was established between spatial manipulation play and vocabulary scores. Similar to the activity‐ability association often identified among adults, the relation established here between spatial play experience and visuo‐spatial ability was only modest. Further research should aim at more definitive conclusions through augmenting both diversity in the visuo‐spatial skills measured and sophistication in play behaviour appraisal. Copyright © 2003 John Wiley & Sons, Ltd.     

Features and investigative implications of muti murder in South Africa

Drawing upon anthropological, legal and forensic publications, an interview with a South African Zulu traditional healer and direct information gained during homicide investigations, the nature of Muti murder is discussed. Muti murder is defined as a murder in which body parts are removed from a live victim for the sole purpose of using the victim's body parts medicinally. These body parts are then often mixed with other ingredients or used alone to make a medicine called muti. Muti is a Zulu (umuthi) word meaning medicine. The victim usually dies as a result of blood loss from the wounds. While muti murders have occurred throughout history in South African culture, little is known about them and little research exists on the phenomenon. The term muti murder has been used interchangeably with the term ritual or sacrificial murder, often adding to confusion in terminology and definitions regarding these types of cases. This paper provides an overview of muti murder, explains the context in which these types of murder occur, defines the offenders and victims involved, and provides guidelines for investigating these types of murders. Two cases where muti murder was suspected are discussed. Copyright © 2004 John Wiley & Sons, Ltd.     

Self‐regulation and well‐being: The influence of identity and motives

The relationship between self‐regulatory capacities and self‐esteem as well as well‐being is examined by a mediation model that views self‐regulation as promoting the development of identity achievement which, in turn, is expected to be associated with well‐being. Among secondary school students (Study 1) identity achievement mediated the association between the self‐regulatory capacity of attention control and self‐esteem. In Study 2 (university students), the mediational effect of identity achievement was found for the relationship between the self‐regulatory capacity of action control and well‐being. Explicit motives moderated this association. In sum, a firm identity enhances well‐being by lending a sense of continuity to one's life. However, explicit motives have a substitution effect by giving direction to life when lacking firm identity commitments. Copyright © 2010 John Wiley & Sons, Ltd.     

Stop and start control: A distinction within self‐control

A theoretical distinction within self‐control, between stop control and start control, was investigated in two studies. Study 1 consisted of a pilot study in which expert ratings of existing self‐control items were used to distinguish between stop and start control items and a confirmatory factor analyses of these items using a student sample (N = 474). Also, stop and start control were related to overall affect and behavioural outcomes. Stop control was negatively related to negative affect, whereas start control was positively related to positive affect. Study 2 (N = 226) replicated some of these findings; stop control was the best predictor (?) of smoking and alcohol consumption whereas start control was the best predictor (+) of exercising and studying. Copyright © 2010 John Wiley & Sons, Ltd.     

Vigilant self‐regulation,cues of being watched and cooperativeness

The present research examined the interplay of individual differences in self‐regulatory mechanisms as outlined in regulatory focus theory (promotion‐ and prevention‐focus) and a cue of being watched in the context of cooperative behaviour. Study 1 revealed that the more individuals' habitual self‐regulatory orientation is dominated by a vigilant prevention focus, the more likely they are to act cooperatively (i.e. to donate money to natural conservation organizations) when a subtle cue of being watched renders reputational concerns salient. In contrast, when no such cue is provided individuals' habitual vigilant self‐regulatory orientation is negatively related to cooperative behaviour. Study 2 replicated the results of the initial study and examined interpersonal sensitivity (empathic concern) as a potential mediator of the observed effects. Copyright © 2010 John Wiley & Sons, Ltd.     

Do positive illusions predict overconfidence in judgment? A test using interval production and probability evaluation measures of miscalibration

We address the question as to whether judgmental overconfidence, as assessed by probability miscalibration, is related to positive illusions about the self. We first demonstrate that judgmental overconfidence measured with interval production procedures can be considered a trait, due to correlations observed in miscalibration scores in two sets of general‐knowledge questions of varying difficulty administered at different times. In addition, the hard‐easy effect operated in different ways on overprecision and self‐placement of one's performance relative to others: The more difficult the calibration task, the greater the over precision but the greater the under placement of one's performance. Finally, there was no evidence that miscalibration was related to dispositional optimism and self‐efficacy. A second study extended these results by including further measures of disposition to experience positive illusions such as unrealistic optimism, a general tendency to consider oneself “better‐than‐average,” and two indexes of dispositional perception of control. The positive illusion measures showed considerable inter‐correlations, but did not correlate with miscalibration on the interval production task, and correlated negatively with optimism concerning societal risks. A final study replicated this pattern of findings, but showed that disposition to positive illusions did predict miscalibration on the same questions measured with a probability evaluation technique. Our research demonstrates that “overconfidence” is not a unitary construct, but a series of overlapping ones. Copyright © 2010 John Wiley & Sons, Ltd.     

Feature and Configuration in Face Processing: Japanese Are More Configural Than Americans

Previous work suggests that Asians allocate more attention to configuration information than Caucasian Americans do. Yet this cultural variation has been found only with stimuli such as natural scenes and objects that require both feature‐ and configuration‐based processing. Here, we show that the cultural variation also exists in face perception—a domain that is typically viewed as configural in nature. When asked to identify a prototypic face for a set of disparate exemplars, Japanese were more likely than Caucasian Americans to use overall resemblance rather than feature matching. Moreover, in a speeded identity‐matching task, Japanese were more accurate than Americans in identifying the spatial configuration of features (e.g., eyes). Together, these findings underscore the robustness of culture’s influences on cognition.     

Japanese Sound‐Symbolism Facilitates Word Learning in English‐Speaking Children

Sound‐symbolism is the nonarbitrary link between the sound and meaning of a word. Japanese‐speaking children performed better in a verb generalization task when they were taught novel sound‐symbolic verbs, created based on existing Japanese sound‐symbolic words, than novel nonsound‐symbolic verbs ( Imai, Kita, Nagumo, & Okada, 2008 ). A question remained as to whether the Japanese children had picked up regularities in the Japanese sound‐symbolic lexicon or were sensitive to universal sound‐symbolism. The present study aimed to provide support for the latter. In a verb generalization task, English‐speaking 3‐year‐olds were taught novel sound‐symbolic verbs, created based on Japanese sound‐symbolism, or novel nonsound‐symbolic verbs. English‐speaking children performed better with the sound‐symbolic verbs, just like Japanese‐speaking children. We concluded that children are sensitive to universal sound‐symbolism and can utilize it in word learning and generalization, regardless of their native language.