Explaining social contagion in sport applying Heider's balance theory: First experimental results

A sudden collective collapse of an entire sport team is often described in terms of the social contagion of weak performance. Two experiments studied this phenomenon against the backdrop of balance theory. Experiment 1 examined whether false negative feedback on a partner's performance during a team task would lead to compensatory mechanisms as predicted by balance theory. Results showed that perceived negative performance in the partner was compensated by devaluing the relationship to the partner. Experiment 2 replicated Experiment 1 and investigated the impact of physical self-esteem. Results showed that persons with strong physical self-esteem devalued the situational value of the relationship when they perceived their partner's performance to be negative. Experiment 2 also investigated objective performance. Although failing to attain statistical significance, there was a tendency for the perceived sudden decline in the partner's performance to be contagious. It is concluded that balance theory offers promising insights into the interpersonal dynamics of social contagion.     

Modelling risk and uncertainty with the analytic hierarchy process

This paper proposes methods for modelling risk and uncertainty with the analytic hierarchy process (AHP). We start by showing why benefit/risk ratios, as described in previous literature, might be an improper modelling approach. We then introduce prototypical case studies where risk plays a role in multicriteria decision making. These cases demonstrate how the AHP can be used to derive relative probabilities, multiple criteria outcome measures, risk criteria, and risk adjustment factors. Copyright © 2003 John Wiley & Sons, Ltd.     

On the Proper Interpretation and Impact of the AHP Axiom of Independence in Single-Criterion and Multiple-Criteria Problems

Some authors have proposed that the analytic hierarchy process (AHP) axiom of independence be relaxed to accommodate observations drawn from (a) examples of pairwise comparisons of alternatives in clusters in single-criterion AHP problems and (b) examples of problems in which the criteria have the same underlying measurement and both the achievement of the goal and the alternatives are measured objectively. We show that the illustrations given are actually single-criterion problems according to the AHP. Thus the AHP axiom of independence is inapplicable in both situations and therefore not violated. We also consider the consequence of failure to distinguish between a criterion as an attribute of alternatives and cluster of alternatives, the two being different in the hierarchic structure. Finally, we discuss transformable problems, which look like multicriteria problems but are actually single-criterion problems, and how failure to recognize this fact may lead to incorrect syntheses and false conclusions.     

Obituaries

Obituary notices for:
James Seddon (1 June 1920–9 January 1999)
Elizabeth Osterman (27 July 1919–3 July 1998)