外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

The Bright and Dark Sides of Performance-Dependent Monetary Rewards: Evidence From Visual Perception Tasks

Studies have shown that performance-dependent monetary rewards facilitate visual perception. However, no study has examined whether such a positive effect is limited to the rewarded task or may be generalized to other tasks. In the current study, two groups of people were asked to perform two visual perception tasks, one being a reward-relevant task and the other being a reward-irrelevant task. For the reward-relevant task, the experimental group received performance-dependent monetary rewards, whereas the control group did not. For the reward-irrelevant task, both groups were not rewarded. The two tasks were randomly intermixed trial by trial (Experiment 1) or presented block by block (Experiment 2) or session by session (Experiments 3a, 3b, and 3c). Results showed that performance-dependent monetary rewards improved participants' performance on the relevant task in all experiments and impaired their performance on the irrelevant task in Experiments 2, 3a, 3b, and 3c. These results suggested that monetary rewards might incur a cost on reward-irrelevant tasks. Finally, the benefit of monetary rewards disappeared when they were no longer provided during the final session. This is the first study that reveals both the bright and dark sides of the performance-dependent monetary rewards in visual perception.     

Feeling time in nature: The influence of directed and undirected attention on time awareness

In the present study, we examined the impact of the interaction of environmental and task-induced attentional focus on time perception, specifically awareness of the time flow. We tested 48 participants in either a natural or urban setting over three 25- to 35-min sessions. We manipulated the within-subjects factor task by means of two tasks—one requiring directed attention on the task itself, the other undirected attention on the environment—alongside a control condition with no specific task. We measured time awareness, passage of time judgments, felt time judgments, and estimated time as dependent variables. For time awareness, we found an interaction between environment and task: in the natural environment, only a task requiring directed attention reduced time awareness; whereas, in the urban environment, both tasks reduced time awareness compared to the control condition. The results suggest that natural environments increase time awareness unless we focus our attention on a task.     

语言范畴可否引起偏侧化颜色范畴知觉？

本研究考查了语言范畴是否会引起偏侧化颜色范畴知觉,并探讨了偏侧化颜色范畴知觉是语言范畴即时分类颜色还是长期与颜色联结的结果。实验中,以测量差别阈限的方法选定的渐变、相邻颜色知觉距离相当的A、B、C、D四种颜色（A、B为绿色,C、D为蓝色）为材料,以色词与颜色重组模式训练被试用4个人造词汇分别命名4种颜色,并让被试在训练前、第一次训练和第八次训练后均完成视觉搜索任务测试。经训练,原范畴内颜色（AB,CD）变成了范畴间颜色,原范畴间颜色（BC）仍为范畴间颜色。结果显示：被试在一次训练后能以新名字区分4种颜色,八次训练后掌握了4种颜色的新名字;在训练前测试中,出现了与蓝绿色相应的偏侧化颜色范畴知觉;在第八次训练后测试中,出现了与习得的语言范畴相应的偏侧化颜色范畴知觉,但在第一次训练后测试中并未出现这一效应。这些结果表明,语言范畴能引起偏侧化颜色范畴知觉,偏侧化颜色范畴知觉是语言范畴长期与颜色联结,而非即时分类颜色的结果。     

Neuronal correlates of full and partial visual conscious perception

Stimuli may induce only partial consciousness—an intermediate between null and full consciousness—where the presence but not identity of an object can be reported. The differences in the neuronal basis of full and partial consciousness are poorly understood. We investigated if evoked and oscillatory activity could dissociate full from partial conscious perception. We recorded human cortical activity with magnetoencephalography (MEG) during a visual perception task in which stimulus could be either partially or fully perceived. Partial consciousness was associated with an early increase in evoked activity and theta/low-alpha-band oscillations while full consciousness was also associated with late evoked activity and beta-band oscillations. Full from partial consciousness was dissociated by stronger evoked activity and late increase in theta oscillations that were localized to higher-order visual regions and posterior parietal and prefrontal cortices. Our results reveal both evoked activity and theta oscillations dissociate partial and full consciousness.     

The effect of the emotional state on driving performance in a simulated car-following task

Emotion is an important factor that influences driving behavior, but the mechanism is unclear. This research explored the effect of the emotional state on simulated driving behavior. Thirty-five licensed drivers participated in this study and completed a car-following task. The angry, happy and neutral states were manipulated during the task. The participants’ driving performance and risk perception were recorded under each emotional state. Trait anger and driving experience were also measured to explore the possible mediating effect. The results showed that the drivers in an angry or happy emotional state tended to maintain less time to collision and take a longer time to brake while following a lead vehicle than the drivers under the neutral condition, suggesting that drivers in emotional states are more dangerous those in neutral states. Moreover, the happy state rendered the drivers more dangerous, which manifested as a lower perceived accident risk than that among the drivers in the angry and neutral states. More specifically, experienced drivers in happy states performed worse with respect to vehicle lateral position control. Recommendations and implications for safety education and further research are discussed.     

Aging drivers and post delineated express lanes: Threading the needle at 70 miles per hour

Post-delineated express lanes represent a combination of driving complexities that are particularly difficult for older drivers to navigate. The narrow geometry and high speeds that are common to this treatment reflect a critical test for drivers whose depth perception, contrast sensitivity, and visual processing speed are reduced. The present study was designed to empirically examine the effects of age and color of express lane delineators on driver behavior. Three groups of participants (aged 18–39, 40–64, and 65 + years old) were required to complete a series of simulated driving scenarios consisting of combinations of single and dual lane configurations, with speed and lane position measured at the beginning and midpoint of each express lane. All drivers were pre-screened on various visual functioning abilities. Drivers in the 65 and older group show significant age-related declines in depth perception, contrast sensitivity, and phoria which were subsequently correlated with a wide range of driving measures including deceleration rate, brake time, jerk, speed, and lane position. Age related perceptual declines were statistically correlated with slower driving speed and wider lane deviations, including a statistically significant increase in the number of excursions beyond the typical 12-foot lane width. Based on these findings, the behavior of senior drivers was identified as a distinct design condition that should govern the design of high-speed, narrow geometric conditions. This age group requires wider lane widths, particularly at the beginning of single-lane post delimited sections, wider buffer areas around the post markers, and dual lane configurations wherever possible.     

Do looks constitute our perceptual evidence?

Many philosophers take experience to be an essential aspect of perceptual justification. I argue against a specific variety of such an experientialist view, namely, the Looks View of perceptual justification, according to which our visual beliefs are mediately justified by beliefs about the way things look. I describe three types of cases that put pressure on the idea that perceptual justification is always related to looks‐related reasons: unsophisticated cognizers, multimodal identification, and amodal completion. I then provide a tentative diagnosis of what goes wrong in the Looks View: it ascribes a specific epistemic role to beliefs about looks that is actually fulfilled by subpersonal perceptual processes.     

医疗信息的风险感知

从信息加工视角探究个体对医疗信息的风险感知过程, 通过医疗信息来源、医疗信息内容与呈现形式和信息加工主体三个方面归纳其影响因素, 并基于经验-分析式加工理论和字面-要义加工理论探讨医疗信息风险感知的认知机制。今后研究可更注重医疗信息风险感知的通用研究与特殊主题研究的平衡、风险感知测量工具的规范性与特异性的结合, 并立足于中国医疗体系建立具有循证依据的预防措施和配套政策。