Some conditions affecting the choice to cooperate or compete

Three experiments investigated conditions affecting the choice to cooperate or compete. Experiment I compared the effects first of an individual activity, then of a competitive task as an alternative to cooperation. For both comparisons, subjects could earn more by cooperating. Choice of competition, but not individual activity, was found to depend on the task choice contingencies. Competition predominated when both subjects could compete if either or both chose competition. Previously competitive pairs cooperated when both subjects could cooperate if either or both chose cooperation. Experiment II investigated the effects of differences in magnitude of the reinforcers for cooperating or competing. Choice between the two alternatives was manipulated in all pairs by varying reinforcer difference. Competition was chosen over cooperation only within the limits within which competition was potentially profitable. Experiment III replicated the findings of Experiment II using triads. Subjects in triads, however, were more likely to withdraw from the experiment. Thus, the data for pairs and triads suggest an orderly relation between reinforcer difference for cooperating or competing and task choice. Motivation of subjects to maximize relative gain by competing can be overridden by moderate reinforcer differences favoring cooperation.     

Switching from competition to sharing or cooperation at large response requirements: competition requires more responding

Two pairs of high-school students matched-to-sample for money. On each trial, a subject could either respond on one lever to take the matching-to-sample problem himself (taking response) or respond on a second lever to give the problem to his coactor (giving response). The first subject to complete the response requirement determined the distribution of the problem. Competition maximizes the amount of responding over trials, i.e., both subjects make taking responses on each trial. Sharing and cooperation minimize responding: only one subject makes a taking response (sharing) or a giving response (cooperation) on each trial, and the subjects alternate responding such that there is an equitable distribution of responses and reinforcers over trials. Large increases in the fixed-ratio response requirement to distribute problems produced: (1) a switch from competition to sharing or cooperation, (2) the expected concomitant change from inequitable to equitable distributions of reinforcers, and (3) a reduction in the amount of responding for three of the four subjects. Previous animal research has shown that large response requirements may have aversive properties. Switching from competition to sharing or cooperation at large response requirements allows a reduction in responding and, at the same time, a moderate number of reinforcers for each subject.     

Assessing the role of alternative response rates and reinforcer rates in resistance to extinction of target responding when combining stimuli

Studies of behavioral momentum reveal that reinforcing an alternative response in the presence of a target response reduces the rate of target responding but increases its persistence, relative to training the target response on its own. Because of the parallels between these studies and differential‐reinforcement techniques to reduce problem behavior in clinical settings, alternative techniques to reduce problem behavior without enhancing its persistence are being explored. One potential solution is to train an alternative response in a separate stimulus context from problem behavior before combining the alternative stimulus with the target stimulus. The present study assessed how differences in reinforcement contingencies and rate for alternative responding influenced resistance to extinction of target responding when combining alternative and target stimuli in pigeons. Across three experiments, alternative stimuli signaling a response–reinforcer dependency and greater reinforcer rates more effectively decreased the persistence of target responding when combining alternative and target stimuli within the same extinction tests, but not when compared across separate extinction tests. Overall, these findings reveal that differences in competition between alternative and target responding produced by contingencies of alternative reinforcement could influence the effectiveness of treating problem behavior through combining stimulus contexts.     

Children and television advertising: when do they understand persuasive intent?

Children's response to television advertising is investigated in this paper. Children aged between six and ten years were tested for their recall, recognition and understanding of novel television advertisements. Children were able to recognise scenes from the advertisements after one exposure but recall of the brand names was poor for the younger children, even after three exposures. Recall for the advertising content increased by age and number of exposures. None of the six‐year‐olds and only a quarter of the eight‐year‐olds and a third of the ten‐year‐olds discussed advertising in terms of persuasion. Therefore, although children remember television advertisements, their purpose is not fully understood, even by many ten‐year‐olds. Copyright © 2002 Henry Stewart Publications.     

What are television advertisements really trying to tell us? A postmodern perspective

This paper differentiates between the modern and the postmodern approach to advertising. It provides indicators of the nature of postmodern advertisements and proposes a methodology based on critical discourse analysis for interpreting the meaning and understanding the structure of such advertisements. The paper discusses the purpose of the postmodern approach to advertising and argues that its very imagery may further confuse an already confused postmodern consumer. The credibility of the imagery may also be questioned where it is perceived to be an illusion that is incapable of being substantiated. Copyright © 2002 Henry Stewart Publications.     

基于工作记忆内容的视觉注意

视觉系统是一个资源有限的信息加工系统, 在任何时刻视觉注意只能选择外界环境中的有限信息进行加工。工作记忆对于解决视觉场景中不同物体之间的注意竞争具有重要作用, 保持在工作记忆中的物体表征会以自上而下的方式引导注意优先选择视场中与之匹配的物体。本文系统回顾了有关工作记忆内容对视觉注意的引导作用的研究文献, 并探讨了基于工作记忆内容的视觉注意捕获的自动性, 指出基于工作记忆内容的视觉注意捕获是一个有条件的自动化过程。     

网络广告的心理传播效果及其理论探讨

网络广告现已得到众多商家的重视与青睐。研究发现, 网络广告的心理传播效果明显受到广告自身特点(如网络广告的形式、互动性、情感元素、产品类型)、受众状态(如受众的期待、卷入度、先前经验、性别)、以及网络环境等因素的影响。学者们利用修正的精细加工可能性模型、互动广告模型、网络广告心理效果模型等对该类广告效应进行理论解释。但现有研究也依然存在一些问题, 如影响因素有待拓展、研究方法有待创新、因变量指标有待规范、理论总结不力等。     

From steroids to nation states: An integrated evolutionary approach to violent crime

Most evolutionary psychologists emphasize the individual level of analysis concerning violent crime and other dependent variables. This paper outlines a strategy for evolutionary explanation of societal variation across time as well as space and applies it to crimes of violence. The central idea is that individual adaptations for reproductive competition play out differently depending both on developmental context and societal conditions, including the marriage market. Violent crimes (murders, rapes, and assaults) are substantially higher in countries with a relative scarcity of men according to research using INTERPOL and World Health Organization data [Barber, N. (2000a). The sex ratio as a predictor of cross-national variation in violent crime. Cross-Cultural Research, 34, 264–282, Barber, N. (2009). Countries with fewer males have more violent crime: Marriage markets and mating aggression. Aggressive Behavior, 35, 49–56]. This is an apparent contradiction given that males are more criminally violent and likely reflects increased direct mating competition that evokes increased testosterone production for humans as for other species. The empirical evidence is discussed in terms of direct reproductive competition and various alternative explanations, particularly the “culture of violence” and socialization experiences are considered.     

The Influence of Abnormal Sex Differences in Life Expectancy on National Happiness

Countries with better health, as indexed by life expectancy, score higher on subjective well-being (SWB). It was predicted that deviations from the average sex difference in life expectancy (reflecting reproductive competition among males and discrimination against females) would be inversely related to happiness. Regression analysis of SWB for 178 countries found that deviations from the average sex difference in life expectancy were predictive of unhappiness controlling for life expectancy, national wealth, and income inequality. Countries with a relative scarcity of female children (used as an index of parental bias) were less happy. Societies in which there is an undue burden on the health and survival of either sex are thus unhappy ones due to gender-specific disadvantage and associated gender conflict.