Uncovering the links between brand choice and personal values among young British and Spanish girls

This paper presents empirical research which demonstrates how snacks brands can satisfy certain personal values for female 11–12 year‐old British and Spanish consumers. The qualitative research design uses a means‐end approach, based on a laddering technique, to uncover the links between brand choice and personal values. After reviewing the means‐end model and other relevant theory, the research methodology and design are presented in detail. The findings reveal significant scope for positioning snacks brands using the values of well being and fun and enjoyment (UK and Spain), while the value of friendship and belonging emerges as an extra dimension for the British respondents. Copyright © 2001 Henry Stewart Publications.     

On becoming neutral: effects of experimental neutralizing reconsidered

Behaviour Research and Therapy 34 (1996) 889–898 found that writing out a negative thought produced anxiety and an urge to neutralize the thought, that instructing participants to neutralize the thought reduced anxiety/neutralization urge in the short run (i.e. within 2 min), but that in the control group 20 min without instruction was attended by the same reduction in anxiety/urge to neutralize (“natural decay”). The observations were made with pariticipants who scored high on “thought action fusion” and the experiment was set up as exerimental model of obsessions. We repeated the study with participants that were not selected on thought action fusion. All the findings reported by Behaviour Research and Therapy 34 (1996) 889–898 were replicated. Correlational analysis indicated that the strength of the effect was not related to scores on scales measuring “thought action fusion”. Behaviour Research and Therapy 34 (1996) 889–898 did not assess whether non-neutralizing was followed by immediate reductions in distress. We did assess this and found that the larger part of the immediate reduction of distress after neutralization also occurs when no neutralization instruction is given. The effects of neutralization instructions in the present type of experiment are considerably less powerful than suggested earlier.     

Preferred Difficulty and Subjective Probability in Different Action Phases

Drawing on Gollwitzer's deliberative–implemental mindset distinction (P. M. Gollwitzer, 1990), it was predicted that people who are deliberating on different actions or goals would be more cautious or more realistic in their expectation of success in subsequent tasks than people who are going to implement a chosen action or goal. Participants were given a choice between different test-materials. They were interrupted before (deliberative) or immediately after decision-making (implemental). They then either had to choose between various levels of difficulty within one type of task (Experiment 1) or they had to predict their own future performance (Experiment 2). The results showed that deliberative participants preferred less difficult tasks and overestimated their probability of success less than implemental participants. In addition, deliberative participants referred more than implemental participants to their past performance when selecting levels of difficulty or predicting future performance; however, the two groups did not differ in actual performance. Taken together, the findings suggest that people are more realistic in a deliberative than in an implemental state of mind. The present studies extend prior research because for the first time they document mindset effects on peoples' estimates concerning their future performance in the achievement domain.     

基于两水平回归模型的调节效应分析及其效应量

使用多元回归法进行调节效应分析在社科领域已常有应用。简述了目前多元回归法的调节效应分析存在的不足,包括人为变换检验模型、自变量和调节变量区分不足、误差方差齐性的假设难以满足、调节效应量指标ΔR²没有直接测量调节变量对自变量与因变量关系的调节程度。比较好的方法是用两水平回归模型进行调节效应分析并使用相应的效应量指标。在介绍新方法和新效应量后,总结出一套调节效应的分析流程,通过一个例子来演示如何用Mplus软件进行两水平回归模型的调节效应及其效应量分析。最后讨论了两水平回归模型的调节效应分析的发展,包括稳健的调节效应分析、潜变量的调节效应分析、有调节的中介效应分析和有中介的调节效应分析等。     

情绪分享和感知恋人回应对亲密关系满意度的影响

研究通过问卷星收集了150对异性恋情侣的情绪分享、感知恋人回应、亲密关系满意度的数据,并采用行动者-对象互依模型进行统计分析。结果显示：（1）情绪分享通过感知恋人回应的中介作用影响亲密关系满意度。女性的积极情绪分享与男性的消极情绪分享直接正向影响自身亲密关系满意度。（2）男性的积极情绪分享正向影响女性的亲密关系满意度。研究揭示了亲密关系中情绪分享和感知恋人回应对关系满意度的影响特点。     

入学过渡期高中新生大五人格与主观社会地位变化轨迹的关系：基于潜变量增长模型的分析

为了考察入学过渡期高中新生主观社会地位（subjective social status, SSS）的变化轨迹及人格在其中的作用,本研究对546名高一新生进行了历时4个月的4次追踪测试。基于潜变量增长模型的分析结果显示：（1）SSS呈阶段化线性增长,且个体间差异显著;（2）人格中的外倾性、宜人性、责任心和开放性均能显著预测SSS的初始水平;（3）外倾性、宜人性和神经质对SSS的第一阶段变化速度有显著预测作用。结果表明,SSS会在新生入学后1个月内初步形成,且人格与其变化轨迹有关。     

An overview of applied robust methods

Data in social sciences are typically non-normally distributed and characterized by heavy tails. However, most widely used methods in social sciences are still based on the analyses of sample means and sample covariances. While these conventional methods continue to be used to address new substantive issues, conclusions reached can be inaccurate or misleading. Although there is no ‘best method’ in practice, robust methods that consider the distribution of the data can perform substantially better than the conventional methods. This article gives an overview of robust procedures, emphasizing a few that have been repeatedly shown to work well for models that are widely used in social and behavioural sciences. Real data examples show how to use the robust methods for latent variable models and for moderated mediation analysis when a regression model contains categorical covariates and product terms. Results and logical analyses indicate that robust methods yield more efficient parameter estimates, more reliable model evaluation, more reliable model/data diagnostics, and more trustworthy conclusions when conducting replication studies. R and SAS programs are provided for routine applications of the recommended robust method.