Assertive Ads for Want or Should? It Depends on Consumers’ Power

Advertisements using assertive language are commonly seen in marketing communications, yet assertive language has often been shown to be ineffective in communication and even decrease compliance. Recent research began to examine factors that influence the effectiveness of assertive advertising messages, but little research has studied the potential moderating role of consumer‐related factors. The current research fills this gap by investigating the moderating role of consumers’ power. Across five studies, the authors find that for high‐power consumers, assertive ads are effective in promoting want products but ineffective in promoting should products. For low‐power consumers, however, assertive ads are effective in promoting should products but ineffective in promoting want products. Moreover, the authors show that this pattern of results is driven (mediated) by consumers’ perception of the fit between the advertising message and the advertised product. Theoretical and practical implications of the findings are discussed.     

Practice effects on speech production planning: evidence from slips of the tongue in spontaneous vs. preplanned speech in Japanese

The present study addresses the question of how practice in expressing the content to be conveyed in a specific situation influences speech production planning processes. A comparison of slips of the tongue in Japanese collected from spontaneous everyday conversation and those collected from largely preplanned conversation in live-broadcast TV programs reveals that, although there are those aspects of speech production planning that are unaffected by practice, there are various practice effects, most of which can be explained in terms of automatization of the processing of content, resulting in shifts in the loci of errors.     

共享概念的性质对拥有关系句子情景模型建立的影响

应用扇效应技术探讨共享概念的性质对建构拥有关系情境模型的影响。共包括2个实验,探讨在将“多人买1物”句式中的所购“物品”改变为隐含共同地点信息的“物品”条件下,被试对“多人买1物”拥有行为句式的学习是否表现出扇效应。结果表明,当所购物品隐含的相同地点信息的情况下,“多人买1物”的拥有行为句式无论是否具有明确的地点状语,都如同“1人买多物”的句式一样,没有表现出扇效应,与Radvanskv的研究结果不同。据此认为,只有在共享概念是属于情景模型建构的维度信息的情况下,有共享概念的信息才能整合为同一个情景模型。     

Praxis and Agency in Foucault’s Historiography

This paper examines the consequences for agency that Foucaults historiographical approach constructs. The analysis begins by explaining the difference between legislative history and exemplary history, drawing parallels to similar theoretical distinctions offered in the works of Max Weber, J.L. Austin, and Zygmunt Bauman. The analysis continues by reading Habermass critique of Foucault through the tropological lenses suggested by White [Metahistory. Baltimore, MD: Johns Hopkins University Press, 1973]; it argues that Habermass critique misrecognizes the tropes of Foucaultian genealogy. The paper draws implications for education by articulating possibilities for praxis and agency in terms of pedagogy specifically related to the distinction between didactics and modeling. The paper concludes by suggesting that genealogy does not play by Hegels rules, but rather exemplifies agency in ways that are not recognizable from a modernist perspective.     

Stress priming in picture naming: an SOA study

This study investigates whether or not the representation of lexical stress information can be primed during speech production. In four experiments, we attempted to prime the stress position of bisyllabic target nouns (picture names) having initial and final stress with auditory prime words having either the same or different stress as the target (e.g., WORtel-MOtor vs. koSTUUM-MOtor; capital letters indicate stressed syllables in prime-target pairs). Furthermore, half of the prime words were semantically related, the other half unrelated. Overall, picture names were not produced faster when the prime word had the same stress as the target than when the prime had different stress, i.e., there was no stress-priming effect in any experiment. This result would not be expected if stress were stored in the lexicon. However, targets with initial stress were responded to faster than final-stress targets. The reason for this effect was neither the quality of the pictures nor frequency of occurrence or voice-key characteristics. We hypothesize here that this stress effect is a genuine encoding effect, i.e., words with stress on the second syllable take longer to be encoded because their stress pattern is irregular with respect to the lexical distribution of bisyllabic stress patterns, even though it can be regular with respect to metrical stress rules in Dutch. The results of the experiments are discussed in the framework of models of phonological encoding.     

On the lateralization of emotional prosody: an event-related functional MR investigation

In order to investigate the lateralization of emotional speech we recorded the brain responses to three emotional intonations in two conditions, i.e., "normal" speech and "prosodic" speech (i.e., speech with no linguistic meaning, but retaining the 'slow prosodic modulations' of speech). Participants listened to semantically neutral sentences spoken with a positive, neutral, or negative intonation in both conditions and judged how positive, negative, or neutral the intonation was on a five-point scale. Core peri-sylvian language areas, as well as some frontal and subcortical areas were activated bilaterally in the normal speech condition. In contrast, a bilateral fronto-opercular region was active when participants listened to prosodic speech. Positive and negative intonations elicited a bilateral fronto-temporal and subcortical pattern in the normal speech condition, and more frontal activation in the prosodic speech condition. The current results call into question an exclusive right hemisphere lateralization of emotional prosody and expand patient data on the functional role of the basal ganglia during the perception of emotional prosody.     

The Logic of Instance Ontology

An ontology's theory of ontic predication has implications for the concomitant predicate logic. Remarkable in its analytic power for both ontology and logic is the here developed Particularized Predicate Logic (PPL), the logic inherent in the realist version of the doctrine of unit or individuated predicates. PPL, as axiomatized and proven consistent below, is a three-sorted impredicative intensional logic with identity, having variables ranging over individuals x, intensions R, and instances of intensions Ri. The power of PPL is illustrated by its clarification of the self-referential nature of impredicative definitions and its distinguishing between legitimate and illegitimate forms. With a well-motivated refinement on the axiom of comprehension, PPL is, in effect, a higher-order logic without a forced stratification of predicates into types or the use of other ad hoc restrictions. The Russell–Priest characterization of the classic self-referential paradoxes is used to show how PPL diagnosis and solves these antimonies. A direct application of PPL is made to Grelling's Paradox. Also shown is how PPL can distinguish between identity and indiscernibility.     

Toward the bigger picture: Concrete and abstract thinking about a transgression,and the role of time in interpersonal forgiveness

Rumination is commonly considered detrimental to forgiveness. In contrast, we propose that different forms of post-transgression thinking are differentially effective for forgiveness, depending on their timing. Concrete thinking focuses on event details, whereas abstract thinking abstracts from details and views the event in a broader context. Following construal level theory, we propose that concrete thinking is increasingly ill-matched, and abstract thinking better matched, to the construal abilities and motivation afforded by psychological distance. Hence, over time, concrete thinking would be negatively, and abstract thinking positively, associated with forgiveness. Two correlational recall studies, with time since transgression measured (Study 1) or manipulated (Study 2), demonstrated that with greater temporal distance concrete thinking was more negatively, and abstract thinking more positively, related to forgiveness. Study 3 employed a prospective-longitudinal methodology over five time-points; intra-individual decrease in concrete thinking and increase in abstract thinking over time were related to higher levels of forgiveness.     

Causal Relationships among Self-Concept,Attributions, and Achievement in Filipino Students

Abstract

Path-analytic models linking measures of self-concept, attributions, and grades of 194 Filipino high school students were examined. Attributions for successful outcomes to ability or effort were found to mediate the causal relationship between achievement and self-esteem within specific areas of academic content. Negative paths leading from ability attributions for success in math to reading self-concept and for success in reading to math self-concept were interpreted to reflect the simultaneous operation of internal and external frames of reference (Marsh & Shavelson, 1985).     

Matching- and nonmatching-to-sample concept learning in rats using olfactory stimuli

Previous research has shown that rats can learn matching-to-sample relations with olfactory stimuli; however, the specific characteristics of this relational control are unclear. In Experiment 1, 6 rats were trained to either match or nonmatch to sample in a modified operant chamber using common household spices as olfactory stimuli. After matching or nonmatching training with 10 exemplars, the contingencies were reversed with five new stimuli such that subjects trained on matching were shifted to nonmatching and vice versa. Following these reversed contingencies, the effects of the original training persisted for many trials with new exemplars. In Experiment 2, 9 rats were trained with matching procedures in an arena that provided for 18 different spatial locations for comparison stimuli. Five subjects were trained with differential reinforcement outcomes and 4 with only one type of reinforcer. Differential outcomes and multiple exemplars facilitated learning, and there was strong evidence for generalization to new stimuli for most rats that acquired several conditional discriminations. Performances with novel samples were generally above chance, but rarely reached the high levels obtained during baseline with well-trained stimulus relations. However, taken together, the data from the two experiments extend previous work, show that rats can learn both match and nonmatch relations with different experimental protocols, and demonstrate generalization to novel sample stimuli.