名人广告效果的制约因素研究述评

系统回顾了影响名人广告效果的因素,指出名人广告的效果受名人可信度的影响,名人可信度包括吸引力、专业性与可靠性3个要素,专业性与可靠性对名人广告的效果具有积极的影响,吸引力对广告效果的影响受名人与商品的一致性以及消费者的精细加工水平的制约,精细加工可能性模型与意义迁移模型进一步说明了名人广告对消费者产生影响的具体过程,在名人广告中名人形象与商品形象的一致性是影响广告效果的决定性因素。     

规则聚焦对创业决策的影响机制

在创业决策的研究中,决策规则是一个被忽视的问题。研究调查了277名创业者,对被试的四种规则聚焦水平进行了协方差分析和分组回归分析。结果发现,因为规则聚焦的不同,创业决策的效标存在较大差异,且机会识别与创业决策之间的关系存在紧密性、选择性和偶发性三种关联模式。     

Experiencing whole type: living into the archetypal Self

Expanding on Jung’s use of the role of the superior and inferior functions, Angelo Spoto advances a new typological model based on ‘whole type’ that utilizes a typological perspective on the archetypal Self. In this new model four cognitive modes taking superior positions are developed in the first half of life and four cognitive modes taking inferior positions are encountered in the second half of life. This model indicates that type development and type dynamics take place through the holding of the tension of opposites between superior and inferior functions, helped by the transcendent function operating differently in the first and second halves of life. Specifically, in the first half of life, the transcendent function produces a tertium that moves typological development along to consolidate an ego-pattern. In the second half of life, the transcendent function takes the individual into encounters having to do with an appreciation of sacrifice, transformation, and symbol-making, as the personality advances towards a greater awareness of wholeness, by way of the inferiors.     

双作业的信息编码方式对作业绩效的影响

采用单作业和双作业操作,探讨了不同信息编码方式对双作业操作绩效的影响。实验结果证明：若采用相同的信息编码方式,同时操作的两种作业就会产生相互干扰,降低双作业操作绩效;相反,若同时操作的两种作业采用不同信息编码方式将有效地减小双作业操作的相互干扰,使双作业操作的绩效得到提高。     

An alternating least squares algorithm for fitting the two- and three-way dedicom model and the idioscal model

The DEDICOM model is a model for representing asymmetric relations among a set of objects by means of a set of coordinates for the objects on a limited number of dimensions. The present paper offers an alternating least squares algorithm for fitting the DEDICOM model. The model can be generalized to represent any number of sets of relations among the same set of objects. An algorithm for fitting this three-way DEDICOM model is provided as well. Based on the algorithm for the three-way DEDICOM model an algorithm is developed for fitting the IDIOSCAL model in the least squares sense.The author is obliged to Jos ten Berge and Richard Harshman.     

Uterus Transplantation: The Ethics of Using Deceased Versus Living Donors

Research teams have made considerable progress in treating absolute uterine factor infertility through uterus transplantation, though studies have differed on the choice of either deceased or living donors. While researchers continue to analyze the medical feasibility of both approaches, little attention has been paid to the ethics of using deceased versus living donors as well as the protections that must be in place for each. Both types of uterus donation also pose unique regulatory challenges, including how to allocate donated organs; whether the donor / donor's family has any rights to the uterus and resulting child; how to manage contact between the donor / donor's family, recipient, and resulting child; and how to track outcomes moving forward.     

A new look at the schema therapy model: organization and role of early maladaptive schemas

This study reexamined the organization of Young’s 18 early maladaptive schemas and their hypothesized associations with experiences of need-thwarting parental experiences in childhood and the “vulnerable child” mode of emotional distress in adulthood. A large Danish sample (N = 1054) of 658 clinical- and 391 nonclinical adults completed measures of early maladaptive schemas, parenting styles, and the vulnerable child mode. We identified four higher-order schema domains as most appropriate in terms of interpretability and empirical indices (“Disconnection & Rejection”, “Impaired Autonomy & Performance”, “Excessive Responsibility & Standards”, and “Impaired Limits”). All four schema domains were differentially associated with conceptually relevant need-thwarting parental experiences. Apart from “Impaired Limits”, the schema domains meaningfully accounted for the association between need-thwarting parental experiences in childhood and emotional states of feeling like a “vulnerable child” in adulthood. We conclude that four domains of early maladaptive schemas are empirically and conceptually consistent with Young’s schema therapy model of personality pathology and longstanding emotional disorders. Findings warrant replication using different populations and if possible a prospective multi-method design. A scoring key for computing the four schema domains is provided.     

Separating item-related electrophysiological indices of retrieval effort and retrieval orientation

The relationship between two classes of retrieval process-retrieval orientation and retrieval effort-was investigated using electrophysiological (ERP) and behavioural measures. ERPs were recorded during retrieval phases of exclusion tasks in which participants focused on retrieval of either phonological or semantic associates that were generated in a prior study phase. Participants were separated into two groups on the basis of the relative accuracy of their memory judgments in the retrieval tasks (high vs. low relative difficulty) as a means of assessing retrieval effort. The critical contrasts were between the ERPs evoked by unstudied test items separated according to group and emphasis of the retrieval task (semantic vs. phonological). Reliable differences according to task were evident in the high relative difficulty group only. This finding is consistent with the view that, for this task pair at least, ERPs are sensitive to the processes set in train in pursuit of task relevant information (retrieval orientations) only when relative difficulty is high.     

整体与部分的关系对汉字的知觉分离影响的研究

采用命名技术探讨了整体与部分的关系对汉字知觉分离的影响。实验一探讨了在由相同构字部件组成的汉字整体中部件从整体中分离出来的情况。结果表明,在由相同构字部件组成的整体中,部件同整体分离的难易与部件数有关,在部件少的整体当中,部件反而更难同整体分离,部件之间结合得更紧密,当命名部件时,整体更难被忽视。实验二探讨了部件从由不同构字部件组成的汉字整体中分离出来的情况,结果表明：（１）部件同整体分离的难易取