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161.
解释水平对品牌联想和品牌延伸评估的影响   总被引:4,自引:1,他引:4  
柴俊武  赵广志  何伟 《心理学报》2011,43(2):175-187
由于人们更加关切与其解释水平相匹配的信息、经验和事物, 解释水平能够系统性地影响人们的判断与决策。本研究将解释水平视为重要的调节变量, 探查它对消费者的品牌联想和品牌延伸评估的可能影响。实验一用于检验来源于个体差异的不同解释水平(高与低)的被试, 对于同一品牌是否产生不同形态(原型性与范例性)的品牌联想以及探查它们之间的相对数量关系。实验二采用2(解释水平:高vs.低)×2(契合类型:原型性契合vs.范例性契合)组内和组间因子混合设计, 用于检验基于时间距离的解释水平是否调节契合类型对品牌延伸评估的影响关系。实验研究结果发现:在接触到品牌名称时, 具有高水平解释倾向的消费者, 将比低水平解释倾向的消费者, 呈现更多的原型性联想; 而具有低水平解释倾向的消费者, 将比高水平解释倾向的消费者, 呈现更多的范例性联想; 在低水平解释条件下, 消费者对范例性契合延伸产品的评估要好于对原型性契合延伸产品的评估; 而在高水平解释条件下, 消费者对原型性契合延伸产品的评估要好于对范例性契合延伸产品的评估。  相似文献   
162.
李秀丽  李红 《心理科学》2012,35(1):105-110
神经科学领域的研究者们设计了测量情感决策的经典爱荷华赌博任务并提出了体细胞标记假说来解释其研究结果,但迄今为止这一假说还没有得到一致认可。许多研究提出了可能影响爱荷华赌博任务成绩的其他因素。本研究试图在前人研究的基础上采用实验法探讨风险取向类型这一人格因素是否影响正常个体的爱荷华赌博任务成绩。实验结果显示,不同风险取向类型的个体在爱荷华赌博任务中的成绩和表现截然不同。典型风险趋向型个体在爱荷华赌博任务中的表现类似于某些神经系统患者,倾向于更多地选择不利纸牌,其任务成绩显著差于典型风险回避型个体。这一研究结果表明:风险取向类型是影响正常个体爱荷华赌博任务成绩的重要因素之一。  相似文献   
163.
In this paper hypothesis‐testing behaviour is compared to risk‐taking behaviour. It is proposed that choosing a suitable test for a given hypothesis requires making a preposterior analysis of two aspects of such a test: the probability of obtaining supporting evidence and the evidential value of this evidence. This consideration resembles the one a gambler makes when choosing among bets, each having a probability of winning and an amount to be won. A confirmatory testing strategy can be defined within this framework as a strategy directed at maximizing either the probability or the value of a confirming outcome. Previous theories on testing behaviour have focused on the human tendency to maximize the probability of a confirming outcome. In this paper, two experiments are presented in which participants tend to maximize the confirming value of the test outcome. Motivational factors enhance this tendency dependent on the context of the testing situation. Both this result and the framework are discussed in relation to other studies in the field of testing behaviour. Copyright © 2000 John Wiley & Sons, Ltd.  相似文献   
164.
Although appearances may deceive them, agents are capable of achieving their ends; this success is frequently explained by the fact that the agents may, for example, see a stick in water as bent without believing that it is actually bent. Although the notion of ‘seeing as’ is supposed to both bridge the gap between experience and action and explain our reaction to illusions, such accounts break down because of their exclusive focus on visual episodes and their tendency to interpret the metaphysics of agency in a psychologistic fashion. This paper shows that ‘seeing as’ needs to be understood as a species of the genus ‘taking as.’ The genus admits a wider array of expression, in terms of the kinds of attitudes, actions, and epistemological statuses involved. Such an analysis allows us to avoid the problems of ‘seeing as’ accounts and deepens our understanding of the relationship between practical and theoretical reason.  相似文献   
165.
In this paper, three studies link narcissism to gambling in general, and gambling‐related problems in particular, and the predictive link is shown to be mediated by judgment and decision processes. In Study 1, we demonstrate that narcissism relates to greater self‐reported gambling frequency and gambling‐related monetary expenditures in two samples. We extend these initial findings in Study 2 by showing that narcissism predicts higher reports of gambling‐related pathology, as measured with a DSM‐IV‐based pathological gambling (PG) screen. Finally, we demonstrate in Study 3 that the link between gambling pathology and narcissism is partially mediated by narcissists' overconfidence, heightened risk acceptance, and myopic focus on reward, as measured by participants' behavioral performance on the Georgia Gambling Task (GGT) and Iowa Gambling Task (IGT). Discussion focuses on the empirical validation of the long‐assumed narcissism–gambling link, the decision processes that underlie this link, and relations between narcissists' self‐perceptions and their self‐defeating behavior, especially in risk‐relevant contexts. Copyright © 2007 John Wiley & Sons, Ltd.  相似文献   
166.
Hallucinations have been found to be associated with various types of source memory failure in both schizophrenia patients and hallucination-prone healthy individuals. We investigated the associations of clinical and non-clinical hallucinations with source memory errors in a visual memory task that involved the remembering of picture presentation context. 59 schizophrenia patients and 61 healthy individuals took part in the study. Pictures were presented either at different locations or in association with different visual stimuli. The participants were required afterwards to recognize the target pictures among distractors, and then to remember their spatial location or the visual stimulus that was associated with them. Liberal response bias in picture recognition was associated with hallucination proneness and auditory-verbal hallucinations in subsamples of participants with significant non-clinical or clinical hallucinations. After controlling for overall memory performance, failure to remember the spatial location of the pictures was associated with visual hallucinations in male patients; failure to remember the associated visual stimulus was related to auditory-verbal hallucinations in female patients and to hallucination proneness in healthy women. The findings suggest that both clinical and non-clinical hallucinations are associated with loss of contextual information relative to the acquisition of events.  相似文献   
167.
We examined 3‐ to 5‐year‐olds' understanding of general knowledge (e.g., knowing that clocks tell time) by investigating whether (1) they recognize that their own general knowledge has changed over time (i.e., they knew less as babies than they know now), and (2) such intraindividual knowledge differences are easier/harder to understand than interindividual differences (i.e., Do preschoolers understand that a baby knows less than they do?). Forty‐eight 3‐ to 5‐year‐olds answered questions about their current general knowledge (‘self‐now’), the general knowledge of a 6‐month‐old (‘baby‐now’), and their own general knowledge at 6 months (‘self‐past’). All age groups were significantly above chance on the self‐now questions, but only 5‐year‐olds were significantly above chance on the self‐past and baby‐now questions. Moreover, children's performance on the baby‐now and self‐past questions did not differ. Our findings suggest that younger preschoolers do not fully appreciate that their past knowledge differs from their current knowledge, and that others may have less knowledge than they do. We situate these findings within the research on knowledge understanding, more specifically, and cognitive development, more broadly.  相似文献   
168.
未来取向研究概述   总被引:1,自引:1,他引:1  
未来取向是指个人的思想和行为偏好未来的方向, 同时也是个体对于未来的思考和规划过程。未来取向心理结构的代表性观点有要素观、过程观和动机认知行为观。主要测量方式包括问卷法、投射法、圆环测验、讲故事技术和完成故事技术。个体的年龄、性别、人格和情绪等是未来取向的主要影响因素。未来取向在健康行为、物质滥用和学业成绩等方面起着积极作用。明确未来取向的功能机制、完善测量工具、采用精巧的实验设计并进一步探讨未来取向的脑机制是未来研究的方向。  相似文献   
169.
Risk behavior often seems ‘self-defeating’ to the observers. Most people understand the basic health-related knowledge, but some of them still choose to continue risk behaviors, especially for the young. This study aimed to examine time perspective, optimism bias and self control correlated with smoking behavior in Chinese college students. A cross-sectional survey enrolling 3016 university students in Chengdu City, Sichuan Province, China. Influence Factors were identified using multiple logistic regression analyses. Prevalence of current smoking was 20.92% (631 smokers), including 272 daily smokers (9.02%) and 359 non-daily smokers (11.90%). Future-oriented time perspective, general capacity for self-discipline, reliability and ethnicity were protective factors of smoking behavior. Possibility of self-suffering diseases and gender were risk factors of smoking behavior. Smoking in University of Chengdu, China is a severe problem. Results in this research have suggested that irrespective of the smoking level, improving health-related knowledge, time management awareness and self-control ability may contribute to reducing the prevalence of smoking behavior.  相似文献   
170.
Previous research has demonstrated that working memory plays an important role in arithmetic. Different arithmetical strategies rely on working memory to different extents—for example, verbal working memory has been found to be more important for procedural strategies, such as counting and decomposition, than for retrieval strategies. Surprisingly, given the close connection between spatial and mathematical skills, the role of visuospatial working memory has received less attention and is poorly understood. This study used a dual-task methodology to investigate the impact of a dynamic spatial n-back task (Experiment 1) and tasks loading the visuospatial sketchpad and central executive (Experiment 2) on adults' use of counting, decomposition, and direct retrieval strategies for addition. While Experiment 1 suggested that visuospatial working memory plays an important role in arithmetic, especially when counting, the results of Experiment 2 suggested this was primarily due to the domain-general executive demands of the n-back task. Taken together, these results suggest that maintaining visuospatial information in mind is required when adults solve addition arithmetic problems by any strategy but the role of domain-general executive resources is much greater than that of the visuospatial sketchpad.  相似文献   
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