性感刺激下两性对产品特性的选择冲突——以手机的色彩选择为例

本研究用实验方法考察同一性感刺激对两性可能产生的动机冲突,使得两性在选择能够展示拥有者特性的商品时,偏好可能大相径庭。本文以i Phone5S手机的色彩选择为例,两个实验的结果显示,来自性感女性的性感刺激,一方面会激发男性的配偶吸引动机,提高其对代表财富的金色手机（相比代表沉稳的黑色手机）的购买欲望;另一方面,会激发女性的配偶维系动机,使她们在给情人（相比给非情人关系男士）选购礼物时,对金色手机的偏好降低（相比黑色手机）。     

IQ, skin color, crime, HIV/AIDS, and income in 50 U.S. states

In 50 U.S. states, we found a positive manifold across 11 measures including IQ, skin color, birth rate, infant mortality, life expectancy, HIV/AIDS, violent crime, and state income with the first principal component accounting for 33% of the variance (median factor loading = .34). The correlation with a composite of total violent crime was higher with skin color (r = .55), a more biologically influenced variable than with GDP (r = −.17), a more culturally influenced variable. These results corroborate and extend those found at the international level using INTERPOL crime statistics and at the county, provincial, and state levels within countries using local statistics. We interpret the cross-cultural consistency from an evolutionary life history perspective in which hierarchically organized traits culminate in a single, heritable, super-factor. Traits need to be genetically organized to meet the trials of life—survival, growth, and reproduction. We discuss brain size and the g nexus as central to understand individual and group differences and we highlight melanin and skin color as a potentially important new life history variable.     

青年人与老年人网页颜色偏爱研究

前人研究表明：年龄影响颜色偏爱、抽象颜色偏爱不同于具体颜色偏爱。因此本研究在抽象颜色偏爱实验基础上通过设计高保真网页研究青年人、老年人的网页颜色偏爱（包括主题色及其与文本色的搭配）。结果表明：（1）年龄、性别不会影响网页颜色偏爱。（2）浅蓝色、蓝色比较适合作为网页主题色。（3）网页主题采用不同颜色时,被试对文本色偏爱表现出较高的规律性,黑色、蓝色更适合作为网页文本色。     

Letters to the Editor

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