性感刺激下两性对产品特性的选择冲突——以手机的色彩选择为例

本研究用实验方法考察同一性感刺激对两性可能产生的动机冲突,使得两性在选择能够展示拥有者特性的商品时,偏好可能大相径庭。本文以i Phone5S手机的色彩选择为例,两个实验的结果显示,来自性感女性的性感刺激,一方面会激发男性的配偶吸引动机,提高其对代表财富的金色手机（相比代表沉稳的黑色手机）的购买欲望;另一方面,会激发女性的配偶维系动机,使她们在给情人（相比给非情人关系男士）选购礼物时,对金色手机的偏好降低（相比黑色手机）。     

Divided stimulus control: Which key did you peck,or what color was it?

Responding on concurrent schedules produced a conditional discrimination (Phases 1 and 2), asking either which peck produced the event, or which color the keys were when the event was produced. In Phases 3 and 4, reinforcer delivery or a delay in blackout was interpolated between responding and the conditional discrimination. In Phase 1, location versus color discrimination accuracy was controlled by the relative reinforcer frequency for correct responses to these questions (divided stimulus control). In Phases 2 to 4, relative reinforcer frequency for correct responses to these questions was .5, and the relative frequency with which concurrent‐schedule responses produced the questions was varied. This variation had no clear effect on the accuracy of reporting Location or Color. These results are consistent with the model of divided control suggested by Davison and Elliffe (2010). Arranging a 3‐s reinforcer between responding and choice decreased both color and location accuracy, but a 3‐s delay only decreased location accuracy. Thus, in concurrent‐schedule performance, both ambient stimuli prior to a reinforcer and the location of the just‐reinforced response are available as discriminative stimuli following the reinforcer. Control of postreinforcer responding is divided between these according to their association with the relative frequency of subsequent reinforcers.     

颜色和形状工作记忆对非空间返回抑制效应的影响

为进一步考察非空间返回抑制效应是否受工作记忆内容的影响,分别采用颜色和形状工作记忆内容,通过两个实验考察了工作记忆对非空间返回抑制效应的影响。实验结果表明,在颜色和形状工作记忆条件下,均产生了颜色或形状返回抑制效应,并且颜色或形状返回抑制效应量之间均无显著差异,颜色和形状工作记忆内容只增加了判断靶刺激的反应时。研究结论对进一步认识工作记忆内容与非空间返回抑制效应之间的关系有重要参考价值。     

A Phenomenological Inquiry Into Counselor of Color Broaching Experiences

Broaching, or the acknowledgment of racial and cultural factors, is a strategy for counselors working with diverse client populations. In this phenomenological study, the authors explored the lived experiences of 8 professional counselors of color regarding their broaching behaviors. The authors present 4 resulting themes (intentionality, considering impacts on client experiences, influence of counselor's discomfort on broaching, and broaching skills and practices) and discuss implications for counselor practice and training.     

英文阅读材料的颜色对阅读成绩的影响

该文通过档案调查、实验和问卷调查的方法就大学英语六级考试中不同颜色文字对阅读成绩的影响进行了探索。在对北京大学和北京师范大学的2007年12月的5537份六级考试成绩档案的调查过程中,发现不同颜色试卷的阅读部分和总分成绩差异显著(蓝色低于黑色),但是这种差异并不大;选取26名被试进行实验的结果发现,题目难度和颜色之间存在边缘显著的交互作用,简单题目上蓝色比黑色成绩更低,但是这种差异在复杂题目上没有那么明显。进一步地,通过131份问卷调查数据得出,被试的阅读习惯为黑色,主观偏好也为黑色:这也是影响阅读成绩的主要因素。     

The Effect of Pink/Blue Clothing on Implicit and Explicit Gender‐Related Self‐Cognition and Attitudes Among Men

In many cultures worldwide, one stereotype emerges: Pink is associated with girls and blue is associated with boys. Based on the enclothed cognition theory, the present study examined the effects of men's pink clothing on gender‐related self‐cognition and sex‐role attitudes. Male Japanese participants wore either a pink or blue coat and completed a gender stereotype Implicit Association Test, a self‐rating scale, and gender attitude scales (a measure of egalitarian sex‐role attitude and the Ambivalent Sexism Inventory). Results showed that among participants with low self‐esteem, the implicit self–feminine association was stronger in the pink condition than in the blue condition. On the other hand, participants with high self‐esteem explicitly associated themselves more with power‐oriented traits compared with interpersonal‐oriented traits when they wore a pink coat compared with those who wore a blue coat. Additionally, participants in the pink condition expressed stronger egalitarian sex‐role attitudes and weaker benevolent sexism than those in the blue condition. We propose that men's pink clothing is a means of diminishing gender stereotypes and traditional sex‐role attitudes.     

Multiracial Identity,Color‐Blind Racial Ideology,and Discrimination: Professional Counseling Implications

Because of the expansive multiracial population growth in the United States, the authors explored multiracial identity integration (MII), color‐blind racial ideology (CBRI), and discrimination using regression analyses with 288 individuals. CBRI and discrimination significantly correlated and predicted MII, with 15.3% of the variance explained by discrimination and CBRI. Moderation analysis revealed that CBRI did not moderate the relationship between discrimination and MII. Continued research among multiracial individuals is recommended to better understand the CBRI and racial identity link.     

4～6岁幼儿颜色偏好实验研究

本实验采用对偶比较法．对4—6岁幼儿进行颜色偏好实验研究,结果表明：在4—6岁的年龄段中,幼儿颜色偏好顺序依次为：红、黄、橙、蓝、紫、绿;男女幼儿的颜色偏好有明显差异;不同年龄之间的幼儿颜色偏好没有明显差异。     

基于计算机仿真的颜色认知实验方法研究

近年来计算机仿真的实验研究方法逐渐成为颜色认知研究的主流方法,该方法克服了传统方法的诸多缺陷。本研究在现有技术的基础上构建了颜色研究仿真系统,并改进了CIE规定的有关CRT显示器颜色标定的方法。笔者通过颜色匹配实验考察了人对CRT显示器上仿真照明体颜色外观的辨别精度,结果表明上述颜色仿真系统在颜色认知实验中具有良好的适用性,并发现被试在计算机模拟颜色刺激的条件下,可进行精确的颜色匹配;不同照明条件下的色差有所不同。这些结果也为建立颜色认知模型提供了人的基准匹配数据。     

颜色类别知觉效应的机制：语言的作用

颜色类别知觉效应(Category Perception, CP效应)表明, 在颜色之间物理差异距离相等的前提下, 个体区分不同类别的颜色比区分同一类别的颜色更快、更准确。这一效应产生的机制成为普遍进化理论和Sapir-Whorf假设之间争论的重要证据。支持CP效应由语言驱动的学者提出了CP效应单侧化、受语言即时任务影响、跨语言研究和神经生理机制等证据, 以表明语言在CP效应中起决定性的作用; 支持CP效应具有普遍性的学者以CP效应双侧化、婴儿的CP效应、跨语言的反证等证据提出了质疑。近年来, 出现了第三种观点, 认为在颜色CP效应中语言驱动机制和普遍机制并存, 这种理论是普遍进化理论和Whorf假设的折衷观点。从支持CP效应由语言驱动的证据、支持CP效应独立于语言的证据以及支持两种机制并存的观点等三个方面入手, 可分析颜色CP效应的产生机制及语言在其中所起的作用, 未来研究可从概念系统渗入知觉系统的角度进行拓展。