在家庭自由游戏和智力任务游戏中母亲对孩子的态度特征

采用家庭观察的方法,考察了61名3—4岁儿童在家庭环境中的两个情境——自由游戏和带有智力任务倾向的拼图游戏中,其母亲对他们的态度和行为的特征,结果发现：(1)母亲在2种类型的游戏中对待孩子的态度和行为可以从母亲对孩子的控制性(高控、低控)、温暖性(接受和拒绝)、言语交流和参与性4个维度做出评价。(2)当儿童的游戏从自由游戏转为带有智力任务倾向的游戏时,母亲对待孩子的态度和行为方式发生明显变化,直接要求、提问等高控行为增多,互相商量等低控行为减少;对孩子的拒绝行为和态度增强,而肯定、爱抚、积极情绪等接受行为减少;与孩子的言语交流和参与行为减少。(3)在上述2种游戏情境中,母亲对待孩子的态度表现出个别差异,在自由游戏情境中,42．6％的母亲为宽松型,32．8％的母亲为温暖型,24．6％的母亲为交流型。在带有智力任务倾向的游戏中,54％的母亲为宽松型,23％的母亲为低控型,23％的母亲为高控型。     

信息显示板（IDB）实验在消费行为研究中的应用

信息显示板（Information Display Board, IDB）实验是一种过程跟踪技术,以m×n矩阵方式呈现信息阵列,通过观测被试信息检索和浏览的一系列行为,来研究被试问题解决和决策中的信息获得（information acquisition）过程。Mouselab是常用的IDB计算机化程序。消费者是有限理性的问题解决者,因此IDB实验被用于消费行为领域的研究。应用不同的IDB实验设置,研究者探索了消费决策中消费者信息获得的模式和影响因素。     

Acceptance of a price discount: the role of the semantic relatedness between purchases and the comparative price format

Two studies are reported where people are asked to accept or not a price reduction on a target product. In the high (low) relative saving version, the regular price of the target product is low (high). In both versions, the absolute value of the price reduction is the same as well as the total of regular prices of planned purchases. As first reported by Tversky and Kahneman ( 1981 ), findings show that the majority of people accept the price discount in the high‐relative saving version whereas the minority do it in the low one. In Study 1, findings show that the previous preference reversal disappears when planned purchases are strongly related. Also, a previously unreported preference reversal is found. The majority of people accept the price discount when the products are weakly related whereas the minority accept when the products are strongly related. In Study 2, findings show that the classic preference reversal disappears as a function of the comparative price format. Also, another previously unreported preference reversal is found. When the offered price reduction relates to a low‐priced product, people are more inclined to accept it with a control than a minimal comparative price format. Findings reported in Studies 1 and 2 are interpreted in terms of mental accounting shifts. Copyright © 2002 John Wiley & Sons, Ltd.     

The Metaverse: A new digital frontier for consumer behavior

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real-time. We then discuss how these components might collectively alter our understanding of consumer behavior in three domains: consumer identity, social influence, and ownership. We conclude by outlining an agenda for future research to help broaden our understanding of the Metaversal marketplace and its impact on consumer behavior. This work serves as a starting point to characterize a shift that is unfolding in the marketplace and to consider, through a consumer behavior lens, the numerous changes it may bring.     

Tan and thin? Associations between attitudes toward thinness,motives to tan and tanning behaviors in adolescent girls

Tanning during adolescence increases skin cancer risk. Relatively few studies have examined the association between thinness attitudes and tanning attitudes and behaviors. The purpose of the current study was to examine psychosocial predictors of sunbathing and tanning bed use, specifically thin ideal internalization (TII) and motives for tanning among high school girls. Adolescent girls (N = 229) completed a 10-minute questionnaire designed to assess sunbathing and indoor tanning, TII and motives to tan (appearance, social and well-being). Hierarchical regression analyses showed that TII, β = .05, p < .05, appearance motives, β = .11, p < .01 and well-being motives, β = .11, p < .01 were all independently positively associated with sunbathing. Social motives were negatively associated with sunbathing, β = ?.07, p < .05. A three-way interaction was found between the three types of motives on indoor tanning, in that appearance and well-being motives interacted to increase indoor tanning levels, especially among those who strongly endorsed social motives for tanning, β = .22, p < .05. Motives for tanning, specifically those associated with appearance and well-being, can interact to increase tanning bed use. When designing tailored interventions for skin cancer prevention in young people, researchers should consider tailoring based on motivation. Researchers and healthcare professionals who work with adolescents should attend to tanners who are motivated for both appearance and mood-related reasons, as they may be most at risk for tanning dependence and skin cancer.     

Determinants of pro‐environmental consumption intention in rural China: The role of traditional cultures,personal attitudes and reference groups

This study aimed to identify social‐psychological predictors of pro‐environmental consumption intention in rural China. To this end, a proposed conceptual model was tested by analyzing the survey data derived from 972 rural respondents in Jiangxi province in south‐eastern China. Results showed that the endorsement of traditional cultures (man–nature orientation and collectivism) was linked with pro‐environmental consumption behaviuor, but was mediated by intentions. Personal attitudes (environmental cognition and environmental affect) and reference groups influenced both intention and behaviour. The results also provided good evidence of the intention–behaviour relationship. These findings provided a better understanding of the process in which Chinese rural residents developed their pro‐environmental consumption behaviours.     

Evaluations of the in-group and of out-groups among Portuguese children

The current research examined in-group/out-group attitudes among Portuguese children. The sample consisted of 366 children (183 boys and 183 girls) aged 5, 6, 10 and 11. Children were interviewed about attitudes of the Portuguese in-group and of two out-groups (Cape Verdeans and Brazilians). Three measures were used: a trait attribution task including positive and negative personality traits, and an overall affective evaluation of in-group and out-group members. Results revealed: (a) Portuguese children ascribed more positive attitudes (i.e., assigned more positive and less negative features, and greater positivity and affective evaluation) towards the Portuguese in-group than towards two out-groups; (b) developmental differences in attitudes towards the national groups; (c) an absence of gender differences on any of the variables considered. The findings are discussed in light of past empirical research and theoretical views.     

矛盾态度对决策后自我评价的影响：有中介的双阶段调节作用

矛盾态度不仅影响信息搜索、态度形成和决策行为, 而且影响决策后自我评价。本研究构建了一个基于不确定性的中介作用、决策困难水平和结果效价的双调节作用的矛盾态度与决策后自我评价关系模型, 3个实验通过设计冲突情境对矛盾态度进行操纵, 冲突情境包括选择一所大学和就业企业, 运用SPSS 20.0软件对数据进行分析, 发现矛盾态度对决策后自我评价存在积极影响, 矛盾态度通过不确定性影响决策后自我评价的中介过程受到决策困难水平和结果效价的调节。矛盾态度和决策困难水平对不确定性产生影响, 不确定性和结果效价对决策后自我评价产生影响, 由于不确定性的分离效应, 使矛盾态度和决策困难水平对决策后自我评价产生相互冲突的双重作用结果。当获得负面结果时, 相较于低决策困难水平, 高决策困难水平的个体, 矛盾态度通过不确定性对决策后自我评价产生积极影响; 当获得正面结果时, 相较于高决策困难水平, 低决策困难水平的个体, 矛盾态度通过不确定性对决策后自我评价产生积极影响。     

Hearing From Both Sides: Differences Between Liberal and Conservative Attitudes Toward Scientific and Experiential Evidence

Two studies examined how political ideology relates to attitudes towards opposing scientific and nonscientific perspectives on apolitical topics. Participants read an article excerpt containing quotes from a researcher debunking a common misconception, such as the existence of lucky streaks in games of chance. They also read the perspective of someone who rejected the researcher in favor of personal experience, either in the form of a quote in the article from a relevant professional (e.g., a casino manager, Study 1) or a comment from a purported previous respondent with no clear expertise (Study 2). In both studies, conservatives, compared to liberals, evaluated the views of the scientist and the person rejecting the science as closer in legitimacy. Differences in evaluation of the science rejecter were mediated by conservatives' heightened intuitive thinking. By spotlighting how partisans evaluate nonscientific perspectives alongside science and by focusing on apolitical topics, these results bring new clarity to the debate on whether conservatives are more biased than liberals in attitudes towards science.