Decomposing filial piety into filial attitudes and filial enactments

In an attempt to explore the attitude-behaviour relationship, the present study examined the mixed findings from research on filial piety by differentiating filial attitudes from filial behaviours. The Filial Behaviour Scale was developed to tap the behavioural manifestations of filial piety, and its nomological network was established in two Chinese contexts, Hong Kong and Beijing. In addition to filial attitudes, we used values, social beliefs, and self-construals to explain filial behaviours. The results of hierarchical regression analysis showed that the value factor of conservation and the social axiom of reward for application predicted filial behaviour above and beyond filial attitudes; an interdependent self-construal moderated the effect of cultural group on filial behaviour. Gender and regional differences in filial piety were also examined. Males were found to score higher on filial attitudes, but not significantly higher on filial behaviours. Regional differences existed in filial behaviours, but not in filial attitudes, with Mainland Chinese displaying a higher level of filial behaviours than their Hong Kong counterparts. These identified differences suggest the importance of differentiating filial attitudes from filial behaviours in future attempts to understand Chinese filiality.     

网络不文明行为实施者的心理特点初步研究

本研究调查了大学生网络行为的影响因素,发现在样本中有将近10%的学生存在一定的网络不文明行为,其中又以男生居多。研究发现:不文明行为的实施者具有较高的互联网自我效能感、更强烈的网络使用动机,较高的焦虑、激惹水平。     

品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响

品牌个性与消费者自概念的一致性是指消费者在进行品牌选择时,倾向于选择那些品牌个性与其自我概念一致的品牌。品牌个性与自我概念的一致性对消费者的品牌忠诚具有积极的影响。许多研究都证实了这一点。本文主要对品牌个性与消费者自我概念的一致性对品牌偏好的影响做了简要的概述,对并对其未来研究方向进行了展望。     

The effects of message quality and congruency on perceptions of tailored health communications

Recent research has documented the effectiveness of tailoring health behavior change messages to characteristics of the recipients, but little is known about the processes underlying these effects. Drawing from the elaboration likelihood model (Petty & Cacioppo, 1986), we examined the role of message scrutiny in moderating the congruency effect (Mann, Sherman, & Updegraff, 2004). One hundred and thirty-six undergraduate participants read either a strong or weak message promoting regular dental flossing with a frame (gain vs. loss) that either matched or mismatched their motivational orientation (approach vs. avoidance). Results showed that participants were sensitive to argument quality in the matched but not mismatched conditions. Further, argument quality moderated the effect of congruency on participants’ attitudes and perceived norms regarding flossing, as well as their subsequent self-reported flossing behavior. Results suggest that increased message scrutiny underlies message tailoring effects.     

And deplete us not into temptation: Automatic attitudes, dietary restraint, and self-regulatory resources as determinants of eating behavior

Linking contemporary models of self-regulation to recent research on automatic attitudes, the present study investigated the impact of automatic candy attitudes, dietary restraint standards, and self-regulation resources on eating behavior. Participants were assigned to either an emotion suppression task (low self-regulation resources) or an emotion flow task (high self-regulation resources), and were then given an opportunity to taste candies. When self-regulation resources were high, candy consumption was uniquely related to dietary restraint standards (but not automatic candy attitudes). In contrast, when self-regulation resources were low, candy consumption was primarily predicted by automatic candy attitudes, with dietary restraint standards showing a tendency for counterintentional effects. These results indicate that the behavioral impact of automatic attitudes and personal standards depends on available control resources. Implications for research on automatic attitudes and self-regulation are discussed.     

Novel attitudes can be faked on the Implicit Association Test

We asked participants to imagine that a researcher would provide them with positive or negative information about fictitious social groups. Half of the participants were asked to act in such a way that they would conform to the expectations of the researcher. The other participants were asked to behave in the manner opposite to what the researcher expected. Participants then completed an IAT designed to measure the newly formed attitudes toward the fictitious social groups. The direction of the IAT effect depended on the faking instructions. The results call for caution when using the IAT to study the development of implicit attitudes.     

THE “DEATH OF THE EGO” IN EAST‐MEETS‐WEST SPIRITUALITY: DIVERSE VIEWS FROM PROMINENT AUTHORS

Eastern religions, such as Hinduism and Buddhism, have traditionally held to the view that in order for an individual to fully benefit from their practice it was important to lessen or eliminate one's individual desires. Such practice was sometimes referred to as the “death of the ego” in order to emphasize its importance. However, the relatively recent popularity of East‐meets‐West spirituality in Western consumer cultures tends to emphasize the acceptance and transformation of one's ego rather than its death. This essay discusses sociological changes that have shaped and contributed to the popularity of East‐meets‐West spirituality in Western culture that in turn have brought about a modification of the principle of ego death. The views of six Western authors and practitioners of East‐meets‐West spirituality on the importance of the principle of ego death are compared and contrasted. Theories related to the management of self‐identity in consumer society can partly explain the modification of traditional Eastern religious practices, such as ego death, in order that they become relevant and appealing to a society that increasingly reifies the concept of the self. The implication is that the excision of the concept of ego death from the practice of East‐meets‐West spirituality may affect its efficacy.     

Desired personality traits in politicians: Similar to me but more of a leader

What makes voters prefer a certain type of politician? First, we argue that voters’ trait preferences follow a “desired leadership” principle. We show that citizens want the ideal-type politician to be more emotionally stable, extravert-assertive, more deliberate-conscientious and open, more honest, but also somewhat more disagreeable than the average citizen. Second, we argue that voters prefer a model candidate with similar basic value-related personality traits. Importantly, we show that trait congruence is partly mediated by core ideological preferences and thus ensures democratic representation. The study’s findings have implications for personalization of politics and democratic representation, because personality traits can be vital cues for voters deciding whether candidates will act in their interest and represent them well.     

How Sweetness Plays Sweetly in Persuasion

Three experiments explored how sweetness metaphors affect individuals’ attitudes. The results indicated that sweetness metaphors led to positive responses to the target advertisement and the advertised product, both when the sweetness was actually experienced (Experiment 1) and when the sweetness experience was imagined (Experiment 2 and 3). In Experiment 1, participants who directly experienced a sweet taste evaluated a mineral water advertisement more positively than those who did not experience a sweet taste. Experiment 2 showed that an imagined sweet taste generated favorable attitudes toward the same targets as in Experiment 1. Results of Experiment 3, which used advertisements of various product categories, were similar to those of the previous two experiments, where both direct experience and mental imagination of sweetness were advantageous for forming favorable attitudes.