How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Although both top‐dog and underdog positioning appeals are widely used in marketing and advertising, little is known about which strategy is more effective in persuading consumers. By introducing a sense of power, a social variable that is inherently relevant to the nature of the top‐dog versus underdog classification, we propose that consumers' responses to these two appeals are influenced by their psychological experience of power. Specifically, low‐power consumers will respond to top‐dog appeals more favorably because associating with top dogs facilitates power restoration. In contrast, high‐power consumers will respond to underdog appeals more favorably because supporting underdogs facilitates power expression. In four experimental studies, we provide consistent support for our main predictions as well as the underlying processes. Studies 1 and 2 demonstrate the differential effect of consumers' power states on their attitudes toward top‐dog versus underdog appeals. Providing process evidence, Studies 3 and 4 identify boundary conditions under which the basic effect was eliminated. These findings contribute to the persuasion literature and power research and provide important implications for positioning strategy and advertisement development.     

Factor structure and aetiological architecture of the BRIEF: A twin study

Executive function is a broad construct that encompasses various processes involved in goal‐directed behaviour in non‐routine situations (Banich, 2009). The present study uses a sample of 560 5‐ to 16‐year‐old twin pairs (M = 11.14, SD = 2.53): 219 monozygotic twin pairs (114 female; 105 male) and 341 dizygotic twin pairs (136 female, 107 male; 98 opposite sex) to extend prior literature by providing information about the factor structure and the genetic and environmental architecture of the Behavior Rating Inventory of Executive Function (BRIEF; Gioia et al., 2000, Child Neuropsychol., 6, 235; Gioia et al., 2000, Behavior rating inventory of executive function, Lutz, FL: Psychological Assessment Resources), a multifaceted rating scale of everyday executive functions. Phenotypic results revealed a 9‐scale, 3‐factor model best represents the BRIEF structure within the current sample. Results of the genetically sensitive analyses indicated the presence of rater bias/contrast effects for the Initiate, Working Memory, and Task‐Monitor scales. Additive genetic and non‐shared environmental influences were present for the Initiate, Plan/Organize, Organization of Materials, Shift, and Monitor and Self‐Monitor scales. Influences on Emotional Control were solely environmental. Interestingly, the aetiological architecture observed was similar to that of performance‐based measures of executive function. This observed similarity provided additional evidence for the usefulness of the BRIEF as a measure of ‘everyday’ executive function.     

医学研究者的经济利益冲突对临床试验的影响——美国的经验与启示

研究者的经济利益冲突对医学临床试验可能会产生消极影响。本文依据美国的研究成果,利用大量的统计数据和真实的案例,分析了研究者在临床试验中的主要经济利益,揭示了这些经济利益如何对研究的设计、执行和报告产生影响,以及可能造成的危害。     

On the masking and disclosure of unconscious elaborate processing. A reply to Van Opstal, Reynvoet, and Verguts (2005)

We have recently argued that unconscious numerical stimuli might activate responses by a match with prespecified action trigger codes (action trigger account) rather than by semantic prime processing (elaborate processing account). [Van Opstal, F., Reynvoet, B., and Verguts, T. (2005). How to trigger elaborate processing? A comment on Kunde, Kiesel, and Hoffmann (2003). Cognition] replicate one piece of evidence for our inference—an inefficiency of primes not presented in target format (verbal or Arabic). But this was found only with letter masks and not with hash masks. The authors conclude that letter masks block unconscious prime processing, and that elaborate processing can account for unconscious priming effects if all its (sometimes subtle) side conditions are considered. We agree that the type of mask in general is an important factor in priming studies but we note that (i) the authors' mask-blocking hypothesis is not well supported by the data, (ii) clear evidence for semantic prime processing in their study is lacking and, (iii) differences in mask efficiency (rather than mask type) might account for the conflicting results. To corroborate this inference we replicate van Opstal et al.'s results with letter masks but reduced mask efficiency. Altogether their data do not challenge the action-trigger account nor do they strongly support the elaborate processing view.     

Analysis of the factor structure of the Sociocultural Attitudes Towards Appearance Questionnaire (SATAQ-3) in Spanish secondary-school students through exploratory structural equation modeling

The aims of the present study were: (1) to assess the factor structure of the SATAQ-3 in Spanish secondary-school students by means of exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and exploratory structural equation modeling (ESEM) models; and (2) to study its invariance by sex and school grade. ESEM is a technique that has been proposed for the analysis of internal structure that overcomes some of the limitations of EFA and CFA. Participants were 1559 boys and girls in grades seventh to tenth. The results support the four-factor solution of the original version, and reveal that the best fit was obtained with ESEM, excluding Item 20 and with correlated uniqueness between reverse-keyed items. Our version shows invariance by sex and grade. The differences between scores of different groups are in the expected direction, and support the validity of the questionnaire. We recommend a version excluding Item 20 and without reverse-keyed items.     

Misleading cues improve developmental assessment of working memory capacity: The color matching tasks

The theory of constructive operators was used as a framework to design two versions of a paradigm (color matching task, CMT) in which items are parametrically ordered in difficulty, and differ only contextually. Items in CMT-Balloon are facilitating, whereas items in CMT-Clown contain misleading cues. Participants of ages 7–14 years and adults (N = 149) were studied. We found significant model-predicted graded differences in performance between the facilitating and misleading tasks, across and within age groups, expressing age versus items’ demand interactions. Younger children were differentially affected by contextual cues. Even though both task versions were highly correlated with a well-established developmental measure of attentional capacity, CMT-Clown, which contained misleading cues, was a better measure of working memory capacity. These results show a need to estimate degree of misleadingness whenever performance levels in working memory or mental attention tasks are compared and interpreted. Developmental profiles of both tasks are discussed in terms of contextual differences and neoPiagetian stages of development.     

Why Levelling Down could be Worse for Prioritarianism than for Egalitarianism

Derek Parfit has argued that, in contrast to prioritarianism, egalitarianism is exposed to the levelling down objection, i.e., the objection that it is absurd that a change which consists merely in the betteroff losing some of their well-being should be in one way for the better. In reply, this paper contends that (1) there is a plausible form of egalitarianism which is equivalent to another form of prioritarianism than the Parfitian one, a relational rather than an absolute form of prioritarianism, and that (2), although this relational or egalitarian form of prioritarianism is hit by the levelling down objection, the Parfitian form is also hit by it, or worse objections, if it is fully worked out.

SPECIES OF EMERGENCE

Abstract. The category of emergence has come to be of considerable importance to the science‐and‐religion dialogue. It has become clear that the term is used in different ways by different authors, with important implications. In this article I examine the criteria used to state that something is emergent and the different interpretations of those criteria. In particular, I argue similarly to Philip Clayton that there are three broad ranges of interpretation of emergence: reductive, nonreductive, and radical. Although all three criteria have their place, I suggest that the category of radical emergence is important both for science and theology.     

Implicit associations between smoking and social consequences among smokers in cessation treatment

Explicit expectations of the negative and positive social consequences of smoking are likely to have substantial influence on decisions regarding smoking. However, among smokers trying to quit, success in smoking cessation may be related not only to the content of expectancies about smoking's social effects but also to the ease with which these cognitive contents come to mind when confronted with smoking stimuli. To examine this possibility, we used the implicit association test (IAT) [Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology, 74, 1464-1480] to assess implicit cognitive associations between smoking and negative vs. positive social consequences among 67 heavy social drinkers seeking smoking cessation treatment in a randomized clinical trial. Results showed that the relative strength of implicit, negative, social associations with smoking at baseline predicted higher odds of smoking abstinence during treatment over and above the effects of relevant explicit measures. The only variable that significantly correlated with IAT scores was the density of smokers in participants' social environment; those with more smoking in their social environment showed weaker negative social associations with smoking. Results suggest implicit cognition regarding the social consequences of smoking may be a relevant predictor of smoking cessation outcome.