The Effect of Decision Strategy on Deciding to Defer Choice

Recent research has examined consumer decision making when the option of not choosing any of the alternatives is also provided. The findings from this research suggest that the decision to defer choice is sensitive to the uncertainty of choosing the most preferred option from the set of alternatives provided. Building on this research, the author tests whether the decision to defer choice is also influenced by task variables that influence decision uncertainty. In the first experiment, this proposition is tested for choice problems in which information on three relatively equally attractive alternatives is presented either sequentially or simultaneously. As predicted, the preference for the defer-choice option was greater when the three alternatives were presented simultaneously. A second study forced subjects into using one of four decision strategies in order to choose between two non-dominated alternatives. The preference for the no-choice option was found to be higher when the rule required explicit attribute tradeoffs and lower when it simplified choice. These results suggest that choice uncertainty is influenced by the decision strategy used to determine the preference among alternatives. We conclude with a discussion of the implications of the results for marketers' communication strategies.     

An ecological assessment of community-based interventions for prevention and health promotion: Approaches to measuring community coalitions

Presented an ecological assessment of a community coalition to prevent alcohol, tobacco, and other drug abuse, and related risks. Ecological assessment is defined as occurring at multiple social levels and along a continuum of stages of coalition readiness. The assessment is aided by the triangulation, or combining of assessment methods and strategies. Measures used to assess the coalition's formation, implementation of community initiatives, and production of community impacts are described, along with the triangulation strategies used to enhance the assessment findings. We thank our evaluation team members including Erica Adams, Simon Choi, Cindy Crusto, Katie Davino, David delaCruz, Pamela Goodman, Maury Nation, and Diana Seybolt. We also thank the members of the community coalitions for substance abuse prevention and especially the project directors: James Bown, Dian Crain, Johneta Davis, Kelli Kenninson, Paul Pittman, Greg Sparkman, Sheryl Taylor, and Kenneth Wright.     

Are ‘Machiavellian’ Chinese children well‐adapted in the peer group? The relationship between resource acquisition strategies and social functioning and status

The purpose of the present study was to examine the relationship between resource acquisition strategies, social functioning and social status in Chinese children. A sample of nearly 500 Chinese children in elementary schools in Shanghai, China, participated in this study. The authors divided the sample into five resource acquisition strategies; based on self‐reported use of coercive and pro‐social strategies of resource control, they were ‘bistrategic controllers’ (Machiavellians), ‘coercive controllers’, ‘pro‐social controllers’, ‘non‐controllers’, or ‘typicals’. The results revealed that bistrategic controllers were the most effective in resource control, followed by pro‐social and coercive controllers: non‐controllers were the least effective. It also indicated that bistrategic and coercive controllers exhibited poor social functioning and low peer status; in contrast, ‘typical’ controllers emerged as possessing positive social functioning and high peer status. In addition, non‐controllers were not at risk with regard to social competence. The results indicate specific cultural ‘meanings’ of different resource acquisition strategies in Chinese children.     

肿瘤诊治相关肾损伤的防治决策

肿瘤患者在诊治过程中可能会引起肾脏损伤,如造影剂、化疗和靶向药物的使用等等。如何平衡肿瘤患者在诊治过程中的疗效及安全性,使患者能够接受并完成治疗,延长患者无进展生存和总生存,是肿瘤学界所面临的挑战。