能力还是热情?广告诉求对消费者品牌认同和购买意向的影响

基于自我建构理论和情绪理论, 本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验, 我们发现对于独立自我建构的消费者来说, 能力广告诉求更能提高品牌认同感, 而对于相依自我建构的消费者来说, 热情广告诉求则更有效; 同时我们也验证了广告诉求到愉悦感到品牌认同最终到购买意向的因果链模型, 并确定了企业类型对该机制的调节作用。     

Getting social in selection: How social networking website content is perceived and used in hiring

The use of social networking websites (SNWs) during employee selection is gaining popularity in organizations. Using a foundation that integrates identity and situational strength theories, we develop a conceptual framework that differentiates SNW information from information gathered through traditional selection procedures, and distinguishes between SNW types. Research questions and hypotheses are tested using a survey of 291 hiring professionals. Results indicate that SNW content is considered useful and is regularly utilized during hiring. Some SNW content is viewed positively (e.g., information supporting qualifications), while other information leads to negative perceptions (e.g., discriminatory comments). Finally, results support a differentiation between personal and professional SNW, as the kind of information sought and the effectiveness of assessing various work‐related constructs differs between these SNW categories.     

The association between risky decision making and attention-deficit/hyperactivity disorder symptoms: A preregistered assessment of need for cognition as underlying mechanism

Attention-Deficit/Hyperactivity Disorder (ADHD) is related to suboptimal decision making in experimental tasks and to real-life risk-taking behavior (RTB) such as substance abuse and unsafe traffic conduct. In this preregistered study, we tested whether these associations are mediated by need for cognition—the extent to which one tends towards, and enjoys, analytical thought. In a large sample of young adults (N = 463, M_age = 19.7 years), we tested whether need for cognition mediated the association between self-reported ADHD symptoms on the one hand and decision-making strategy complexity on an experimental gambling task and self-reported real-life RTB on the other hand. Preregistered confirmatory analyses indicated first that ADHD symptoms were positively associated with real-life RTB, but the association was not mediated by need for cognition. Second, ADHD symptoms were not related to decision-making strategy complexity, and need for cognition was not a significant mediator. Explorative analyses revealed that (a) need for cognition was associated with higher decision-making accuracy and slower reaction time; (b) need for cognition was related to inattentive but not to hyperactive/impulsive ADHD symptoms; (c) need for cognition was associated with health-related RTB but not interpersonal RTB; and (4) only the association between inattention and health-related RTB was mediated by need for cognition. We conclude that need for cognition is not a mediator in the association between ADHD symptoms and RTB. Additionally, we conclude that neither ADHD symptoms nor need for cognition predict decision-making strategy complexity. Implications for both future research and clinical practice are discussed.     

Independent perceptual reversals for simultaneously presented ambiguous figures

In two successive experiments using the divided visual field paradigm with vertical or horizontal division, two ambiguous figures, the Rubin’s vase-face or the Necker cube, were projected to the right and left or to the upper and lower visual hemifields of 108 healthy volunteers. Stimulation time was 120 s. The main hypotheses were (a) that different percepts of the same ambiguous figure may be simultaneously experienced in the two hemifields and (b) that the type (vertical vs. horizontal) of visual field division influences the reversal frequency and the temporal interdependence of the percepts.Results from the first experiment showed that the temporal interdependence of reversals was very low for both ambiguous figures, suggesting that during part of the stimulation time the subjects could experience different percepts of the same figure (e.g. a vase in the right and face profiles in the left visual hemifields). The second experiment showed that this perceptual dissociation occurred on average during one third of the stimulation time. In both experiments the type of visual field division did not influence either frequency or temporal interdependence of the reversals. When one single ambiguous figure was presented in the centre of the screen, the number of reversals was approximately the sum of the reversals observed with two figures presented simultaneously each in one hemifield.     

Just banter? Friendship,teasing and experimental aggression in adolescent peer networks

Aggressive behaviour serves many useful social functions, yet can also have damaging consequences. In line with evidence showing adolescent development in social cognitive abilities, we hypothesized that the use of aggression would become more sophisticated with age. We investigated adolescent aggression towards peers using an experimental, hypothetical aggression paradigm, the hot sauce paradigm, in a school‐based social network setting. Participants (N = 162 aged 11–17, 98 male) indicated which strength of imaginary hot sauce they would allocate to each of their classmates. A Social Network Questionnaire quantified participants’ perceived dyadic social tie strength with each classmate, and the incidence of mutual or unilateral dyadic real‐world aggression (e.g. teasing). Participants allocated weaker hot sauce to peers with whom they reported strong, positive social ties and an absence of self‐reported unilateral real‐world aggression. With increasing cross‐sectional age, there was a decrease in the impact of social tie strength and an increase in the extent to which hot sauce allocation was predicted by self‐reported mutual real‐world aggression. This pattern of findings is consistent with young (vs. late) adolescent use of experimental, hypothetical Hot Sauce aggression to reflect real‐world animosity, while late adolescents’ behaviour is more subtle. These findings extend our understanding of the dyadic social context of adolescent aggressive behaviour using a novel experimental aggression paradigm.     

A citation network analysis of career mentoring across disciplines: A roadmap for mentoring research in sport

ObjectiveGiven our limited understanding of mentoring in sport, reviewing research from other disciplines has the potential to advance knowledge in this context. Therefore, the purpose of this study was to synthesize and evaluate the mentoring literature across disciplines in order to bridge existing knowledge and to situate the mentoring in sport literature.DesignA citation network analysis.MethodA comprehensive literature search was conducted to locate influential career mentoring articles, books, and book chapters across all disciplines. Subsequently, this body of literature was evaluated using citation network to (a) identify the major career mentoring disciplines, (b) locate the most influential career mentoring texts, (c) evaluate the transfer of knowledge across disciplines, and (d) situate and evaluate the mentoring in sport literature.ResultsThe literature search resulted in a mentoring network of 1,819 texts and 10,951 citation links. Five major mentoring disciplines emerged: academic medicine, industrial and organizational psychology, education, nursing, and psychology. The industrial and organizational psychology and academic medicine disciplines were the most substantial mentoring disciplines. Further, the findings suggest the literature is relatively disconnected within and across disciplines. In regard to sport, the mentoring research represented 1.47% of the full-network (29 texts and 50 citation relations) and is interwoven into the industrial and organizational psychology literature.ConclusionGiven the limited sport texts uncovered in the citation network analysis, sport scholars can stand to benefit from the wealth of existing career mentoring literature in other disciplines. Accordingly, the identification of seminal career mentoring disciplines and texts serves to provide sport mentoring scholars with a roadmap to further promote the advancement and dissemination of mentoring knowledge and research.     

Female and male soccer players recruited different cognitive processes when generating creative soccer moves

Previous research has indicated that in several domains, women and men may use different cognitive processes along with different neurophysiological activation to achieve similar behavioral performance. The present study extended this line of research to the novel field of soccer playing. In female and male active soccer players, we investigated patterns of brain activation and functional connectivity of brain networks during imagination of creative soccer moves, using EEG methods that are well established in creativity research. Participants were presented with scenarios taken from real soccer games. Female and male soccer players showed comparable creative performance in their imagined moves to score a goal, which was rated by top qualified experts (UEFA A licensed soccer coaches). Notwithstanding, they differed with respect to their brain activation and functional connectivity of brain networks. While men exhibited relatively higher parietal/occipital task-related EEG alpha power, women showed significantly higher within-hemisphere functional coupling in the upper alpha band. The findings add important new evidence to the field of cognitive gender research in an applied, sports-related domain of creative cognition.     

Higher inhibitory control is required to escape the innate attraction to effort minimization

Recent evidence suggests humans have an automatic attraction to effort minimization. Yet, how this attraction is associated with response inhibition is still unclear. Here, we used go/no-go tasks to capture inhibitory control in response to stimuli depicting physical activity versus physical inactivity in 59 healthy young individuals. Higher commission errors (i.e., failure to refrain a response to a “no-go” stimulus) indicated lower inhibitory control. Based on the energetic cost minimization theory, we hypothesized that participants would exhibit higher commission errors when responding to physical inactivity stimuli rather than physical activity stimuli. Mixed effects models showed that, compared to physical activity stimuli, participants exhibited higher commission errors when responding to stimuli depicting physical inactivity (odds ratio = 1.59, 95% Confidence Interval = 1.18 to 2.16, p = .003). These results suggest that physical inactivity stimuli might require high response inhibition. This study lends support for the hypothesis that an attraction to effort minimization might affect inhibitory processes in the presence of stimuli related to this minimization. The study pre-registration form can be found at https://doi.org/10.17605/OSF.IO/RKYHB.