Can conceptual congruency effects between number,time, and space be accounted for by polarity correspondence?

Conceptual congruency effects have been interpreted as evidence for the idea that the representations of abstract conceptual dimensions (e.g., power, affective valence, time, number, importance) rest on more concrete dimensions (e.g., space, brightness, weight). However, an alternative theoretical explanation based on the notion of polarity correspondence has recently received empirical support in the domains of valence and morality, which are related to vertical space (e.g., good things are up). In the present study we provide empirical arguments against the applicability of the polarity correspondence account to congruency effects in two conceptual domains related to lateral space: number and time. Following earlier research, we varied the polarity of the response dimension (left-right) by manipulating keyboard eccentricity. In a first experiment we successfully replicated the congruency effect between vertical and lateral space and its interaction with response eccentricity. We then examined whether this modulation of a concrete-concrete congruency effect can be extended to two types of concrete-abstract effects, those between left-right space and number (in both parity and magnitude judgment tasks), and temporal reference. In all three tasks response eccentricity failed to modulate the congruency effects. We conclude that polarity correspondence does not provide an adequate explanation of conceptual congruency effects in the domains of number and time.     

Meaning is Not a Reflex: Context Dependence of Spatial Congruity Effects

In two experiments, Brookshire, Ivry, and Casasanto (2010) showed that words with positive and negative emotional valence can activate spatial representations with a high degree of automaticity, but also that this activation is highly context dependent. Lebois, Wilson‐Mendenhall, and Barsalou (2015) reported that they “aimed to replicate” our study but found only null results in the “Brookshire et al. replication” conditions. Here we express concerns about three aspects of this paper. First, the study was not an attempt to replicate ours; it was a different study that adapted our method. Second, Lebois et al. did not accurately represent our theoretical position. Third, Lebois et al.’s main conclusion, that spatial congruity effects depend on the task context, was not supported by their data. Despite these concerns, we agree with Lebois et al.'s overall message that spatial aspects of words' meanings are activated differently in different contexts. This was a main conclusion of our study as well.     

空间-时间联合编码效应:表现、影响因素及其理论

空间?时间联合编码效应(spatial-temporal association of response codes effect,STEARC)是指时间的心里表征具有空间特性。这种时空关联现象具有多方向性、多通道性和不同文化背景下优势轴的差异性。影响这种现象的因素主要有阅读和书写习惯、语言、空间参考框架和情绪状态等。目前空间?时间联合编码效应的理论解释主要有隐喻构念观、具身理论、命题符号理论和知觉符号理论等。未来的研究需要进一步综合三条空间轴线,深入探讨空间?时间联合编码效应的影响因素及其神经生理机制。     

Can orange colour facilitate the processing of happiness? An exploration study on happiness metaphor

Colour is a ubiquitous perceptual stimulus, and theoretical models of colour and psychological functioning posit that colour plays a key role in influencing the behaviour and mental function of a person. One investigation and two experiments investigated the colour metaphor representation of happiness concepts and the mapping mode of the colour metaphor of happiness concepts. A questionnaire was conducted to explore the relationship between colour preference and happiness. Study 2 shows that the identification of happiness words was facilitated more when words were viewed on an orange background than when viewed on a blue background. Study 3 further verifies the links of the connection between colour and happiness at the sentence level, and the orange-happiness facilitation effect was replicated. These results document a novel influence of colour on emotion recognition processes, where an orange background may facilitate the processing of the concept of happiness and provide support for conceptual metaphor theory and colour-in-context theory.     

“Seeing” the social roles of brands: How physical positioning influences brand evaluation

This paper investigates when the brand is promoting a specific social role (as a friend or as a leader), whether the physical position of a brand image in relation to the customer's image influences brand evaluations. Two studies reveal that the match between the promoted social role and the visual representations of the brand and customer in the ad layout improves evaluations. When the brand is promoted as a friend to its customers, consumers evaluate it more positively if the image of the brand is located horizontally and near to the image of the customer. However, when the brand is promoted as a leader to its customers, consumers evaluate it more positively if the image of the brand is located above and far from the image of the customer.     

物理温度向社会情感的隐喻映射:作用机制及其解释

基于概念隐喻理论的视角,大量行为与神经层面上的研究都揭示了温度与社会情感之间的隐喻关联有着更深层次的心理意义.“隐喻一致性效应”与“隐喻补偿效应”被用来阐述温度-社会情感隐喻的作用机制.而个体早期经验的不断“架构”构成了对这一隐喻形成的解释.此外,神经层面的研究也发现,脑岛可能是物理温度向社会情感隐喻映射的神经基础.未来的研究需从完善研究方法、深化作用机制、从发展的角度探索形成机制的研究以及注重温度-社会情感隐喻研究的应用拓展等几个方面着手.     

Managing Chaos at the Edge of Enchantment

The ideas in this account emerged during a walk along the foreshore of the Parramatta River. As such the ideas represent a version of the turbulent flow of sense making that is stimulated by the chaotic interaction of physical, intellectual, and spiritual topographies. The article illustrates the power of naturally occurring metaphors to provoke solutions to intellectual problems, in this case the challenges of managing at and across intellectual, physical, and spiritual realms.     

Congruity Effects in Time and Space: Behavioral and ERP Measures

Two experiments investigated whether motion metaphors for time affected the perception of spatial motion. Participants read sentences either about literal motion through space or metaphorical motion through time written from either the ego-moving or object-moving perspective. Each sentence was followed by a cartoon clip. Smiley-moving clips showed an iconic happy face moving toward a polygon, and shape-moving clips showed a polygon moving toward a happy face. In Experiment 1, using an explicit judgment task, participants judged smiley-moving cartoons as related to ego-moving sentences about space and about time, and shape-moving cartoons as related to object-moving sentences. In Experiment 2, participants viewed the same stimuli, but the cartoons were task-irrelevant. Event-related brain potentials revealed an early attentional effect of congruity on cartoons following sentences about space, and a later semantic effect on cartoons following sentences about time. Results are most consistent with accounts that posit differences in the processing of novel and conventional metaphors.     

重中之“重”——具身视角下重的体验与表征

关于重要性的隐喻存在于多种文化之中。近年来的实证研究表明, 重要性的隐喻建立在重量的身体体验之上。重量的身体经验会影响对目标对象重要性的评估, 重要性的概念表征也会影响身体的重量感知。重量的身体体验与重要性的概念可能存在着共同的神经基础, 并构成一种相互作用的关系。具身视角下的概念表征理论和隐喻理论为解释这一现象提供了理论依据。未来的研究需要进一步探索重量隐喻涉及的范围, 以及重量隐喻形成的语言文化差异。