Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

People frequently observe others’ consumption, making inferences about both the consumer and the consumed brands. Although these observations are often beneficial for brands, this research demonstrates that observing luxury brand consumers whose consumption arose from unearned (vs. earned) financial resources reduces observers’ brand attitudes when observers place a high value on fairness. When fairness values are high, observers do not perceive luxury brand consumers who use unearned (vs. earned) consumption resources as prestigious, and in turn, lower prestige perceptions adversely affect observers’ brand evaluations for luxury brands. Consistent with our theorizing regarding the signaling of prestige, the joint effect of consumers’ consumption resources and observers’ fairness values on observers’ brand attitudes does not hold for nonluxury brands, which are not associated with prestige and thereby are not denigrated when the consumer is not perceived as prestigious. This research sheds light on the role of moral values in marketplace judgments of luxury consumption and brand attitude by considering the influence of consumption resources on observers’ judgments.     

都市女性消费心理与行为

探讨女性消费心理与行为的特点,揭示女性消费的热点和趋势。结果表明：（1）都市女性消费具有时尚、理性、注重健康、品牌忠诚度高、注重心理享受等特点;（2）其消费热点和趋势主要体现在：网络消费渐成时尚;发展类消费日益攀升;时尚、品质、品位消费成为亮点;消费时尚的全球化趋势;（3）企业与商家在商业行为中若能合理利用现代都市女性消费的心理特点与规律,合理调整营销策略,必能赢得市场。     

The role of perceptual similarity of the task environments in children’s perseverative responding

Perseverative responding is often seen in children’s performance in a variety of contexts. One such context is symbolic comprehension in which 2- and 2½-year-olds demonstrate difficulty in appreciating the association of symbols (pictures and scale models) and their referents and show a high proportion of perseverative responding. Representational-level explanations of perseveration were explored in the current studies via examination of the impact of perceptual similarity of visual environments across trials. Across two experiments, children saw either a picture (Experiment 1) or a scale model (Experiment 2) of a hiding location of a room and were then encouraged to recover the toy from an identical room. Manipulating the perceptual similarity of the environments across successive trials affected performance and perseverative responding. These results highlight the critical role played by perceptual information not only in symbolic tasks but also in many other tasks and have important implications for theories of perseveration.     

Sex differences in the effects of disinhibition,perceived peer drinking,and delay discounting on drinking among Japanese college students

Disinhibition, perceived peer drinking, and delay discounting are considered significant predictors of drinking in young adults. This study examined whether perceived peer drinking and delay discounting mediate the association between disinhibition and drinking for young men and women. In this study, 258 Japanese college students (109 men and 149 women, mean age 19.17 (SD = 1.20) years old) completed a self-administered questionnaire that included four measures—the disinhibition subscale of the Sensation Seeking Scale for Japanese Adolescents, the proportion of friends who drink as an index of perceived peer drinking behaviors, the Monetary Choice Questionnaire, and participants’ own drinking behavior. In the multiple mediator models analyzed using structural equation modeling, for both sexes, perceived peer drinking had the largest direct effect on participants’ drinking, followed by disinhibition and delay discounting. However, the results of mediation analyses indicated that perceived peer drinking mediated the association between disinhibition and drinking for only women. The results of this study imply that it is important to consider sex differences in the association between personality traits and peer influence to develop programs aiming to reduce drinking among young adults in Japan.     

Recovery from trauma: identification with the 'octor-monter' (doctor monster) – a description of psychotherapy with a 3½-year-old boy who had come close to death at 10 days old

This paper describes intensive psychotherapy with a 3½-year-old boy who had come close to death at 10 days old, with urinary reflux and meningitis. The paper describes the way in which Jamie protected himself from unbearable terrors by being in identification with a builder. It tracks the way in which containment in the therapy allowed him to begin a process of experimenting with different identities through engaging in pretend play. The latter part of the paper looks at Jamie's subsequent development and examines the links between trauma and inconsistencies in his capacity for symbolic thought.     

Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption

The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N?=?521, 46.3% males, mean age?=?34.50, SD?=?10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n?=?180), medium habit strength (n?=?185) and high habit strength (n?=?156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β?=?0.36, p?<?0.001) and medium habit group (β?=?0.30, p?<?0.001), but a non-significant predictor in the high habit group (β?=?0.05, p?=?0.596). Implications for information-based and motivation-based interventions are discussed.     

How highlighted utensils influence consumption in a dark setting

Abstract

Objective: Previous research has shown that people consume less food in the dark compared to normal vision conditions. While this effect is commonly attributed to increased attention to internal cues, it could also be caused by increased difficulty to maneuver in a dark setting. This study investigated this potential alternative explanation.

Design: A 2 (dark versus normal vision setting)?×?2 (highlighted versus non-highlighted utensils) between-subjects design was employed.

Main outcome measures: Perceived difficulty of maneuvering and consumption of yoghurt were assessed as main outcome measures.

Results: Participants consumed marginally less in dark compared to normal vision conditions, and experienced higher difficulty of maneuvering. Importantly, both effects were qualified by a significant interaction with highlighting, which increased consumption and reduced perceived difficulty compared to no highlights. Difficulty of maneuvering did not mediate the interactive effect of vision and highlighting on consumption.

Conclusion: Difficulty to maneuver should be considered when investigating eating behaviour under dark conditions. In line with an embodied cognition account, results also reveal the necessity of visual information for interaction with objects in the environment and imply that detail-deprived object information may be sufficient for activation of the motor system.     

A comparison of two report formats for alcohol and caffeine use

Abstract

The present study compared two different methods of assessing alcohol and caffeine use in a community sample of adults over a one-year period. Daily reporting of beer/wine intake was more stable over time and showed higher correspondence with Quantity-frequency measures than daily reporting of hard liquor use. Coffee and tea use showed high temporal stability and good alternate form reliability, though a tendency to underreport typical use of coffee use was observed. The psychometric properties of substance use measures appear to vary with type of beverage consumed and report format.