Stereotype Lift

When a negative stereotype impugns the ability or worth of an outgroup, people may experience stereotype lift—a performance boost that occurs when downward comparisons are made with a denigrated outgroup. In a meta-analytic review, members of non-stereotyped groups were found to perform better when a negative stereotype about an outgroup was linked to an intellectual test than when it was not (d=.24,p<.0001). Notably, people appear to link negative stereotypes to evaluative tests more or less automatically. Simply presenting a test as diagnostic of ability was thus sufficient to induce stereotype lift. Only when negative stereotypes were explicitly invalidated or rendered irrelevant to the test did the lift effect disappear.     

Stereotypes of Norwegian social groups

We present a pilot study and two main studies that address the nature of stereotypes of social groups in Norway within the framework of the Stereotype Content Model (SCM). The first study focused on stereotypes of a wide range of groups across categories such as gender, age, religious conviction, socioeconomic and health status. The second study focused on stereotypes of immigrant groups. Participants (n = 244 and n = 63, respectively) rated the groups on perceived warmth, competence, status, and competition. Results from both studies support the applicability of the SCM in Norway and provides a unique insight into stereotypes of Norwegian social groups.     

Rising to the threat: Reducing stereotype threat by reframing the threat as a challenge

In two experiments, we found that the performance-inhibiting consequences of stereotype threat were eliminated when the threat was subtly reframed as a challenge. In Experiment 1, Black school children in North Carolina completed a 10-item mathematics test. Participants who reported their race before taking the test performed more poorly than participants who reported their race after completing the test, unless the test was framed as a challenge. Experiment 2 replicated this effect with undergraduates at a prestigious university. When reminded that they graduated from high schools that were poorly represented at the university, they performed more poorly than their peers on a math test. However, when the test was reframed as a challenge, this threat had no effect on their performance. These findings are discussed in terms of their theoretical and practical applications for both educational and athletic training.     

Costs and benefits of political ideology: The case of economic self-stereotyping and stereotype threat

Across two experiments, the cognitive salience of a stigmatized ingroup identity harmed self-evaluation and elicited stereotype-consistent behavior to the degree that participants endorsed the political status quo. In Experiment 1, ethnic identity salience caused Filipina domestic workers in Hong Kong to evaluate their own labor as meriting less pay if they were high in social dominance orientation but more pay if they were low in social dominance orientation. In Experiment 2, gender identity salience caused women in the US to evaluate their work on a logic task (but not a verbal task) as meriting less pay if they were politically conservative but more pay if they were politically liberal—a pattern mirrored in task performance. Depending on the degree to which the political status quo is accepted or rejected, findings suggest that members of stigmatized groups can be either implicit participants in their own subjugation or agents of change.     

Social neuroscience evidence for dehumanised perception

Dehumanisation describes perceiving a person as nonhuman in some ways, such as lacking a mind. Social psychology is beginning to understand cognitive and affective causes and mechanisms—the psychological how and why of dehumanisation. Social neuroscience research also can inform these questions. After background on social neural networks and on past dehumanisation research, the article contrasts (a) research on fully humanised person perception, reviewing studies on affective and cognitive factors, specifically mentalising (considering another's mind), with (b) dehumanised perception, proposing neural systems potentially involved. Finally, the conclusion suggests limitations of social neuroscience, future research directions, and real-world consequences of this all-too-human phenomenon.     

Can fixed views of ability boost performance in the context of favorable stereotypes?

Prior research has demonstrated that stereotypes affect negatively stereotyped groups in part through the implied immutability of group members’ abilities. Accordingly, a belief that ability is malleable through effort and hard work has been shown to boost the performance of negatively stereotyped groups. We predicted, however, that among favorably stereotyped groups, a belief that ability is fixed would reinforce the immutability of the group differences upon which stereotype-induced social comparisons are made [Walton, G. M., & Cohen, G. L. (2003). Stereotype lift. Journal of Experimental Social Psychology, 39, 456–467] and result in enhanced performance. We found experimental support for these predictions in two favorably stereotyped groups in math: Asians (Study 1) and men (Study 2). Perceived difficulty of the math test helped explain the performance effects in Study 2. Implications of schooling emphasizing innate ability for exacerbating achievement gaps are discussed.     

How subtyping shapes perception: Predictable exceptions to the rule reduce attention to stereotype-associated dimensions

Two experiments examined the relation between stereotype disconfirmation and attentional processes. Using an instrumental learning-paradigm, we successfully simulated stereotype acquisition and the subsequent subtyping of disconfirming exemplars. While replicating established markers of subtyping, the present research demonstrates a hitherto neglected cognitive consequence of subtyping: Predictable stereotype disconfirmation increased attention to features that facilitated discriminating between confirming and disconfirming exemplars, and reduced attention to features associated with the original stereotype. These effects were not observed when stereotype disconfirmation was not easily predictable and, hence, subtyping proved difficult. The discussion focuses on implications for research on subtyping and stereotype change.     

Functional modularity in stereotype representation

We employed the retrieval-practice paradigm to test the hypothesis that stereotypes are organized in a meaningful, valence-based way that promotes evaluative coherence. Replicating previous research, we demonstrated that the rehearsal of traits known to describe a target person produced enhanced recall of those practiced traits and reduced recall of other known but non-practiced traits, relative to baseline. However, both the availability of a group label that united the traits within a stereotype and the evaluative consistency of the practiced and non-practiced traits moderated the nature of these effects: although recall of non-practiced stereotypic traits that were evaluatively inconsistent with the practiced traits showed the typical pattern of inhibition, recall of non-practiced stereotypic traits that were evaluatively consistent with the practiced traits was facilitated relative to baseline. We conclude by discussing how the modular representation implied by these findings is functional, potentially fostering the momentary experience of evaluative consistency in person perception.     

Women are not less field independent than men—the role of stereotype threat

Prior research has shown that females are less field independent (FI) than males. However, when gender identity is salient, performance on tests assessing constructs similar to FI may be hindered, because of stereotype threat. This study examined the impact of stereotype threat on gender differences in FI. We expected that (a) reporting one's own gender prior to FI testing and (b) having an opposite‐gender experimenter would activate stereotype threat, and in turn result in lower performance on a test of FI among females. Overall, 170 participants were randomly assigned to one of eight conditions in a between‐participants design varying the participant's gender, experimenter's gender and timing of the gender question (before vs. after test). Results showed that reporting one's gender before the FI test led to lower FI performance among females. Furthermore, females achieved higher FI when experimenters were females and gender questions were administered after the FI test.     

公司形象和产品属性超越的协同效应：基于刻板印象内容模型

由于消费者和品牌之间的关系与人际关系存在许多相似之处, 反映人际感知的刻板印象内容模型为品牌感知研究提供了全新的视角。然而, 以往研究多关注品牌感知两大维度--“感知能力”和“感知温情”二者之间的作用关系, 鲜有研究同时基于公司层面和产品层面考察品牌感知不同维度的前因变量及其交互作用机理。鉴于此, 本文实验1考察了公司形象/产品属性超越的不同维度与“感知能力”和“感知温情”的对应关系, 在此基础上进一步发现公司形象和产品属性超越对购买意愿的协同效应。具体而言, 当公司形象为能力型时, 产品享乐性(相对于功能性)属性超越下消费者的购买意愿更高; 当公司形象为诚信型时, 产品功能性(相对于享乐性)属性超越下消费者的购买意愿更高。而且, 品牌赞赏感在上述协同效应中发挥中介作用。实验2探究感知风险调节公司形象和产品属性超越对购买意愿的协同影响。文章最后讨论了本文的理论贡献, 对企业如何实现公司形象策略和产品属性策略的协同促进等方面的营销启示, 以及未来研究方向。