Choice Behaviour in a Computer-Aided Multiattribute Decision Task

Choice behaviour in an interactive multiple-criteria decision-making environment was examined experimentally. The main purpose was to investigate whether subjects are more comfortable in processing criterion/attribute information simultaneously (in parallel) or sequentially. As a research instrument, three different interactive software systems were used on a microcomputer by management students at the Helsinki School of Economics and Business Administration and the Institute of National Economy in Moscow to solve essentially the same problem of buying/leasing a home tailored to the respective decision environments. The experiments also provided us with a possibility to learn useful lessons about how human subjects make computer-supported choices. The results of the experiments are discussed. Furthermore, questions for future research are suggested. © 1997 John Wiley & Sons, Ltd.     

Outranking Relations: Do They Have Special Properties?

Outranking relations are most often built using a concordance–discordance principle. Such relations are in general neither transitive nor complete. This is not to say that the concordance–discordance principle does not impose some ‘structural’ restrictions on these relations. We show why this question may be of some importance for analysing the various techniques designed to build a recommendation on the basis of such relations. These restrictions are studied for the ELECTRE and PROMETHEE methods.     

识解水平对跨期选择和风险选择的影响

通过考察识解水平启动对跨期选择和风险选择的影响, 探究两类选择对时间或风险心理加工的相似性。结果发现, 无论以思维诱导为识解水平的启动条件(实验1), 还是以视觉加工为识解水平的启动条件(实验2), 受高识解水平启动的被试对延迟选项和风险选项的主观值判断都要大于受低识解水平启动的被试, 说明跨期选择中的延迟时间和风险选择中的概率具有相似的表征, 而识解水平思维定势是通过影响金额和时间(或概率)的相对权重起作用。即由于高识解水平下的金额权重高于低识解水平, 时间(或概率)权重低于低识解水平, 从而使被试在高识解水平下更愿意等待或冒险。     

Applications of social cognitive theory to the career development of women of color

This article provides a review of the literature on the educational and career development of women of color within the context of social cognitive career theory (Lent, et al, 1994 and Lent, et al, 1996). Specifically, possible gender, ethnic, racial, and cultural influences on career self-efficacy and outcome expectations are explored to delinate the potential mechanisms whereby ethnicity, culture, and ethnic and racial identity development, in interaction with gender, affect career choice and adjustment. Suggestions for future research on social cognitive career theory and the career development of women of color are presented.     

Numerical and verbal decision analysis: comparison on practical cases

Numerical decision analysis (NDA), derived from statistical decision theory, is very well known. Verbal decision analysis (VDA), oriented towards so‐called unstructured problems, where the qualitative and uncertain factors dominate, is a newer direction in decision theory and practice. Verbal and numerical decision analyses (DAs) have been compared in an experimental setting, with groups of students. This paper presents the results of a comparison in the context of live practical tasks. Both approaches were attempted on two comparable choices, facing both Russian and US government agencies, involving a choice between oil and gas transportation options. The resulting methodological insights are generalized into a systematic comparison of the strong and weak features of each approach. Copyright © 2000 John Wiley & Sons, Ltd.     

Being there on time: Reinforcer effects on timing and locating

In research on timing, reinforcers often are assumed to influence discrimination of elapsed time. We asked whether changes in choice used to measure timing arise because of joint control by elapsed time and reinforcers, rather than from the direct modification of control by elapsed time by reinforcers. Pigeons worked on a concurrent-choice task in which 1 response was 9 times more likely to produce a reinforcer, reversing between locations when 19 s had elapsed since the marker event. Across conditions, we manipulated the percentage of reinforcers arranged before the probability reversal from 5 to 95%. These changes in reinforcer percentages altered control by location-based elements of the contingency, but not by time-based elements. Choice was well described by a model that assumes that control by the contingency is weakened by generalization across the time and location of reinforcers, and that these generalizations become more likely at later times since a marker. These findings add to a growing body of research that suggests that reinforcers share the same function as other environmental events in determining how the environment controls behavior.     

Resurgence following differential reinforcement of alternative behavior implemented with and without extinction

In the clinic, differential reinforcement of alternative behavior (DRA) often involves programming extinction for destructive behavior while reinforcing an alternative form of communication (e.g., a functional communication response); however, implementing extinction can be unsafe or impractical under some circumstances. Quantitative theories of resurgence (i.e., Behavioral Momentum Theory and Resurgence as Choice) predict differences in the efficacy of treatments that do and do not involve extinction of target responding when reinforcement conditions maintaining alternative responding worsen. We tested these predictions by examining resurgence following two DRA conditions in which we equated rates of reinforcement. In DRA without extinction, target and alternative behavior produced reinforcement. In DRA with extinction plus noncontingent reinforcement, only alternative behavior produced reinforcement. We conducted this study in a reverse-translation sequence, first with participants who engaged in destructive behavior (Experiment 1) and then in a laboratory setting with rats (Experiment 2). Across both experiments, we observed proportionally lower levels of target responding during and following the DRA condition that arranged extinction for the target response. However, levels of resurgence were similar following both arrangements.     

Choice for reinforced behavioral variability in children with autism spectrum disorder

Although individuals with autism spectrum disorder (ASD) tend to behave repetitively, certain reinforcement contingencies (e.g., lag schedules) can be used to increase behavioral variability. In a lag schedule, reinforcers only follow responses that differ from recent responses. The present study was designed to promote variable play behavior in preschoolers with ASD interacting with playsets and figurines and to assess preference for variability and repetition contingencies. Data have shown a preference for variability in pigeons and college students, but this effect has not been explored in clinical populations. In this experiment, preschoolers with ASD were taught to discriminate between variability and repetition contingencies. Only play behaviors that met a lag schedule were reinforced in the presence of one color, and only repetitive behaviors were reinforced in the presence of another. After differential performance was established, participants experienced a concurrent chains schedule. Participants chose between the colors taught in training and then completed a play session with the selected contingency. One participant selected variability and repetition equally. The other participants showed a slight preference for variability. These results indicate that some individuals with ASD may play repetitively, not because they prefer repetition, but because they require additional teaching to play variably.     

得失情境下的图形框架对跨期选择倾向的影响

为分离言语表述的干扰,实验采用简单选择任务,通过2(图形框架)×2(跨期选择)×2(得失情境)被试内实验设计探讨得失情境下图形框架对个体跨期选择的影响。结果发现:(1)在突出时间条件下,被试更倾向于选择小而即时的选项,而在突出金额条件下,被试选择小而即时和大而延时的概率没有差异;(2)收益情境中,个体更多地选择大而延时的选项,而在损失情境中,个体选择即时损失的概率更高。结果表明,跨期选择中个体的决策偏好会随着得失情境及决策选项描述方式的变化而变化。     

Modelling heterogeneity in behavioral response to peak-avoidance policy utilizing naturalistic data of Beijing subway travelers

Studies of travelers’ response behavior to transportation demand management is receiving substantial attention among researchers and transport operators in recent years. While previous studies in this area have generally assumed that the sensitivity of travelers to different factors is homogeneous and relies on survey responses, which may be prone to self-reporting errors and/or subject to behavioral incongruence. Relying on naturalistic data, this paper aims to investigate the behavioral response to pre-peak discount pricing strategy in the context of the Beijing subway with a special focus on the heterogeneity among the travelers. Anonymous smart card data from 5946 travelers before and after the introduction of a peak avoidance policy in Beijing are used to construct a latent class choice model to capture the sensitivity to different factors and the associated taste heterogeneity of travelers. Given the passive nature of the data, the model can offer more realistic outputs. The results indicate that there is substantial heterogeneity in travelers’ responses to the peak avoidance policy, and that they can be probabilistically allocated to four latent classes. For all classes of travelers, the decision to shift their departure to off-peak is affected by the monetary saving, the required change in departure time and the frequency of travel, but in different magnitudes. In particular, only two classes of travelers (who exhibit lower standard-deviation in pre-intervention departure time) show significant sensitivity to price changes indicating that the discount policies are more likely to be effective for these groups. The rest of travelers are largely price insensitive – warranting the need for non-monetary incentives as opposed to fare discounts. To the best of our knowledge, this study is the first to innovatively apply the LCC framework to analyze travelers’ heterogeneous behavior using large-scale smart card data without socio-demographic information. The findings can provide guidance to the subway authority in devising differential peak avoidance policies targeted for different groups of users, which are likely to be more effective than the current ‘one size fits all’ approach.